You will learn how to build a plan that puts your business goals at the forefront of your website strategy, manage the web design process, convert the mockups into a fully functional website, and avoid some common pitfalls I personally fell into in my more than ten years of redesigning websites for businesses and entrepreneurs in this article.
But it’s also the exact same procedure I use when redesigning even the smallest, most straightforward of sites, so I can be certain beyond a doubt that the redesign will be successful based not on my judgment but rather on actual conversion data and metrics we can (and will) measure.
The Mindset and Strategy on How to Approach a Redesign of a Web App or Website – UX Design
Why is a website redesign strategy important?
A website redesign strategy is crucial because it frequently serves as a company’s first point of contact with potential customers. Visitors may be inspired to use your website more frequently, explore your products, get in touch with you to make a purchase or learn more about them, or refer your business to their friends and coworkers if it has the necessary updates, is simple to navigate, has interesting content, and has user-friendly features.
By redesigning the website, you can also present the company’s positioning and messaging in a captivating and visually appealing way. Make an effort to consistently define and update the brand’s objectives, and assess whether the website does so. Your audience will be more familiar with your brand if it is consistently represented on your website. Additionally crucial is updating your website to adhere to best practices for search engine optimization. To ensure that your content ranks highly in search engine results, you must update it to include the relevant images, quality, and keywords.
What is a website redesign strategy?
Your strategy for updating and restructuring most or all of the pages on your website is called a website redesign strategy. You can choose to update your website’s content, format it with a more user-friendly layout and features, or boost its speed and functionality when redesigning it. The front end and back end of the website can be designed by contract workers, in-house team members, or a combination of the two.
Employees typically need to use complex coding languages when updating the back end to improve the functionality and optimization of the site. The website’s front end determines how it appears to visitors and can include the site’s colors, text, formatting, and copy.
How to develop a website redesign strategy
Follow these steps to develop a strong website redesign strategy:
1. Inspect the current websites metrics
Examine the metrics and performance of the website to ascertain its current success and what changes need to be made. Typically, tools to measure various benchmarks and metrics can be downloaded. Create your goals for the updated site using the data from an analysis of the number of clicks and visitors you received each month. Recognize how long visitors stay on the website and which pages they usually leave after viewing them. Gather and save this data so you can compare the performance of your newly designed website after it has been put into use.
2. Build goals for the redesign
You can set goals and objectives for the redesign using the metrics that have been gathered. This clarifies for you and the design team the goal of the redesign and what you would like it to achieve. Create objectives that take into account how the website functions and appears. Reduce the bounce rate of your website, increase website traffic, or increase form submissions are all common goals you can set for yourself. You can create action plans to accomplish each of these goals once you’ve defined them.
3. Establish the brands image and messaging
Think about the brand’s image and message as you choose the website’s design. Customers can identify a company by its image, which includes components like colors, logos, and fonts. Try to use these elements regularly when designing different pages. This guarantees the website’s appearance and consistency, increasing brand recognition. How a brand engages with its audience is reflected in an organization’s messaging. Building a unique value proposition, which outlines the advantages of utilizing the company’s product or service and what sets it apart from competitors, will help you establish this.
4. Conduct a competitive analysis
By performing a competitive analysis, you can gain more insight into the performance of companies that are similar to yours. This enables you to examine the structure and functionality of the websites of successful businesses to ascertain which elements, ideas, or designs their target market might find appealing. This study can be used to generate ideas for the website. When redesigning a website, try to make notes of the elements you enjoy and use those as inspiration for new styles and features.
5. Research your target audience
Investigate your audience’s purchasing patterns and preferences to make sure they find the website useful. This reveals information about the products they buy, their preferred methods of payment, and the features they look for when browsing a website. Additionally, you can discover more about any difficulties that your target market may be experiencing in both their personal and professional lives. Use this data to choose which content and products to highlight on the website.
Consider writing about industry topics or offering resources to visitors. As a result, the company may become known as an industry thought-leader and a dependable, trustworthy source for advice, direction, or news.
6. Structure the website
When redesigning your website, try to use a user-friendly layout that makes pages simple to find and access for visitors. Label each page and section to make it simple to navigate. Include a page for your products or services that describes their benefits and invites visitors to learn more, try, or buy them.
Forms that invite users to download your resources and content can be added to various pages. By doing so, users can give the sales team their contact information and turn into leads. To make the website easy for visitors to view and understand when accessing it on their phones, try to optimize it for mobile devices as well.
7. Perform regular audits
Try to regularly carry out audits and evaluate the performance of the redesigned website after it has been launched. Find any pages or areas of the website that receive less traffic and create improvement plans for these. Examine the objectives you set for the website and assess whether they are being met using the metrics available today. More people are more likely to visit your website, express interest in, or buy your products if you regularly update it.
FAQ
How do you successfully redesign a website?
- Analyze the “old” website. …
- Identify your priorities. …
- Define and update the website’s target audience. …
- Find out what is working on the current website. …
- Create a list of desired design changes. …
- Define the new goals. …
- Start building the website redesign plan.
What are the major things to consider while redesigning existing website?
In order to better serve your visitors, a website redesign entails making significant changes to elements like the code, content, structure, and visuals of your current website. An excellent website redesign typically increases sales, decreases bounce rates, and enhances user experience (UX).
How do I set my website goals for redesign?
- Define Your Marketing Goals and KPIs. …
- Define Your Target Audience. …
- Create Relevant Content. …
- Optimize for SEO. …
- Consider an Explainer Video. …
- Mobile-Friendly vs Responsive Design. …
- Set up Google Analytics. …
- Consider Marketing Automation.
