Seeing is Believing: 7 Types of Video Marketing

Benefits of video content

The advantages of producing video content for your business are numerous and include:

Supplementing your marketing strategy

One of the main advantages of producing video content for your business is that it can support your marketing plan. Video is a useful marketing tool because you can use it to advertise your goods or raise brand awareness.

Engaging your audience

The ability to engage your audience is another advantage of using video content. Video is a great medium to maintain an audiences attention. You can produce brisk videos to engage social media users or brand films to more fully represent your business.

Reaching new customers

You can increase the audience for your website and social media channels by publishing video content. Utilizing the appropriate hashtags and keywords will help you reach potential customers and expand your audience.

What is video content?

Website content, social media posts, and other promotional materials that use video are all examples of video content. Videos can be used for vlogs, presentations, product demonstrations, testimonials, and more. A large number of businesses use video content as part of their marketing plans. Companies can strengthen customer relationships and trust by releasing video content that helps their customers get to know them better.

20 types of video content

Here are 20 types of video content your business can produce:

1. Your company behind-the-scenes

This could be an opportunity for you to demonstrate your company culture. Try to include a few of your company’s employees in your behind-the-scenes video and give viewers their names and job descriptions. Viewers may feel more invested in your business as a result of this inside look.

2. Vlog

A vlog, or video blog, is a brief and informal video you can make to engage viewers in meaningful and informal conversation. You can either enlist one of your team members to make a vlog showcasing what your business does or collaborate with an influencer to promote your products through vlogs.

3. Presentation

Typically, video presentations include a narrator and a set of presentation slides on the screen. The narrator addresses the crowd and makes use of the slideshow as visual aids. Information can be effectively communicated to audiences through video presentations.

4. Video email

Creating a video email is another marketing strategy involving video. Instead of adding text to an email, you can make a video that includes the information you would put in a written message. Compared to text emails, using video can be more engaging, and video emails can stand out in your target audience’s inbox.

5. Social media video

Additionally, you can create videos or use clips from existing ones to post on the social media pages of your business. To keep your social media followers’ attention, make your social media videos brief and lively. Make an effort to stay up to date with social media trends so you can produce videos for your followers that are interesting and relevant.

6. Q&A

Q&A stands for question and answer. You can gather frequently asked questions about your business and have one or two company representatives respond to them to create a Q&A video. You have the option of making a single video with all the questions or several shorter videos with different questions. Publish your Q&A videos on your website and social media pages, if you haven’t already. This can increase transparency, build customer trust, and provide your clients with more information about your business.

7. Interview

You can also produce videos that include interviews with various figures connected to your industry, such as influencers, thought leaders in the field, speakers, and more. You can record video interviews with employees of your business. Prepare a list of quality interview questions before producing an interview video. You can also request questions from your social media followers for your visitors.

8. Tutorial

Tutorial videos show viewers how to do things. You can research a subject relevant to your industry and produce a video tutorial that your clients can watch. If you work in retail, for instance, you might make a tutorial video that shows viewers how to mix patterns in their clothing. You might produce a recipe tutorial video if you work in the food industry.

9. Topic videos

You can produce topic videos highlighting your company’s expertise if your business has a niche in a particular area. For instance, if your business is in the healthcare industry, you might produce a series of educational videos on leading a healthy lifestyle. Making videos about subjects related to your industry can help you grow your audience and draw in more potential clients.

10. Webinar

An online seminar called a webinar allows attendees to connect and learn. The presenter is typically just one person, and audience members are free to ask them questions. You can use webinars as a marketing strategy by demonstrating products there or educating viewers about your business.

11. Animation

Making an animated video with the intention of entertaining and involving your audience in your business You could create an animated video that:

Animations can add creativity and visual interest to these videos, making them more entertaining for viewers.

12. Brand film

An effective representation of your company’s mission, vision, and values can be made with the help of a brand film, which employs film techniques like storytelling, sound effects, and visuals. You might want to think about hiring a professional videographer to make a compelling brand film.

13. Skit

Consider creating a skit for your marketing if you want to be original and humorous. Humorous videos can make your viewers feel good, which can help them relate to and positively perceive your business.

14. Event

You could also organize a gathering and film it. Hosting events can be a successful marketing tactic, and posting a video of the event’s highlights can provide you with even more content. For instance, you could create a montage video for your website or post video clips from the event on social media.

15. Customer testimonial

Another type of video content that can support your marketing strategy is customer testimonial videos. A great way to advertise your business, attract new clients, and boost customer confidence is to publish customer testimonials. Think about reaching out to clients who have been pleased with your business and asking them if they want to record a video testimonial.

16. Product review

Videos of product reviews are excellent for showcasing your products. Sending your product to an influencer for them to review is one way to go about getting a product review video made. This can make product review videos seem less biased than they would if they were produced by an employee of your business.

17. Product demonstration

To demonstrate how to use your products to customers, you can also make product demonstration videos. Attempt to include images of your product in use and highlight its salient features. This can make it easier for your audience to envision using your product in their own lives. Consider adding videos of product usage to your website so that visitors can see how your products operate as they browse various products.

18. Product feature video

You can make videos highlighting particular features of your products if you’d like. To create this kind of video, pick a product feature and describe how it operates, why it’s important, and applications for which it can be used. Videos showcasing your products are a useful addition to your website.

19. Company digest

The purpose of releasing a digest video is to update viewers on news, events, and other company-related information. A digest video’s format is adaptable, allowing you to cover as many subjects as you’d like. A fantastic way to maintain contact with your audience and continue to increase customer trust is to release digest videos.

20. Live stream

A live stream, which is a video that viewers can watch in real time, is another option you should think about. An event, a product launch, a Q&A, and more could all be live streamed. Live streams are a great way to interact with your audience because some businesses let viewers submit questions for them to answer in real time.

You can make a video of your live stream and share it after it ends. In addition to giving you more material to share on your website and social media channels, this enables viewers who missed your live stream to watch it later.


What are the various types of videos?

The 8 Main Different Types of Content and How to Use Them
  • Blogging. You know we had to talk about blog posts first.
  • Longform Content. …
  • Case Studies. …
  • White Papers. …
  • Ebooks. …
  • Infographics. …
  • Template & Checklist Downloads. …
  • Video.

What are the 5 types of content?

The 9 styles of video (and when to use them)
  • Live action videos. A recording of either still or moving objects is known as live action video.
  • Animation. — …
  • Whiteboard videos. — …
  • Motion graphics videos. — …
  • Typography videos. — …
  • Screencast videos. — …
  • Live action screencast. — …
  • Live streaming. —

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