Types of Media: Advantages and Disadvantages of Each

Media simply refers to a vehicle or means of message delivery system to carry an ad message to a targeted audience. Media like TV, Radio, Print, Outdoor and Internet are instruments to convey an advertising message to the public.

The main task of media planners is to select the most appropriate media channels that can effectively communicate the advertising message to a targeted audience. Hence, it is essential for media planners to:

Lesson 4 – Types of Media

Factors to consider when selecting types of media

Selecting which type of media your business may use depends on several factors, including:

What are the types of media?

The types of media are the different channels through which information and entertainment reach an audience. Media often includes the content itself as well as the physical device needed to transmit it, such as television programming and a television. You can divide media into four distinct categories:

Broadcast media

Here are the different types of broadcast media along with the corresponding advantages and disadvantages:


Television provides audiences with audio and visual stimuli to deliver information and entertainment.


Radio offers listeners audio programming, including music, news and podcasts.


Movies provide opportunities for advertisers to incorporate their products outside of a traditional advertisement. The characters may mention or use a specific product due to an advertising deal between the movie studio and the company selling the product. For instance, many movies incorporate product placement of certain car or truck brands. Additionally, movie theaters often run ads just before showing a film.

Print media

Here are the different types of print media along with the corresponding advantages and disadvantages of using them to communicate with customers:


News and other organizations create national, regional (local) or special interest newspapers and often distribute them daily. They disseminate an extensive amount of information at a low price to readers. Newspapers can include several ad types, such as classified ads, display ads and inserts.


Magazines can be consumer-related or business-related. Consumer magazines include those focused on glamour, lifestyles, entertainment and special interests. Consumer magazines are often printed monthly. Business magazines share news, information, reviews and research related to a specific industry and can include trade journals and professional publications. Business magazines are typically printed on a monthly or quarterly basis.

Direct mail

Direct mail includes informational flyers or postcard promotions delivered via USPS to the home or business address of a specified list of customers.


Internet media refers to audio and visual content transmitted online. It can include words, images, graphics and interactive elements. Here are some different types of internet media along with the corresponding advantages and disadvantages:


Companies use email messages to reach customers quickly and directly.

Social media

Social media is a crucial component of many companies marketing plans because of its popularity and longevity.

Out-of-home media

Out-of-home (OOH) media reaches consumers where they spend their time outside, including city streets, highways and transit stations. The following are types of OOH media along with the corresponding advantages and disadvantages:

Billboards and outdoor signs

Billboards and outdoor signs may appear along busy streets, recreation centers, city sidewalks and retail centers.

Transit station ads

You can find OOH media in bus stations, subway stations, train stations and airports where there is always a lot of foot traffic. The advantages and disadvantages of these types of ads are similar to billboards and outdoor signs.


What are the 10 types of media?

What are the different types of media?
  • News media (earned media) News media takes mass media elements and uses them to deliver news to a target audience or the general public. …
  • Social media (shared media) …
  • Web media. …
  • Print media. …
  • Other forms of media.

What are the 6 types of media?

The following are common types of media.
  • Radio. Traditional radio and digital equivalents such as podcasts.
  • Video. Video and film based content such as television, movies, promotional videos, commercials and video-sharing websites.
  • Publications. …
  • Social Media. …
  • Messaging. …
  • Digital Communities. …
  • Games. …
  • Applications.

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