What are the different types of email marketing?
What is email marketing?
Email marketing is the practice of sending promotional messages via email, primarily to promote the sale of goods or services and cultivate a devoted clientele. With low advertising costs and a high return on investment (ROI), this digital marketing tool enables you to communicate with a large number of people simultaneously. Email marketing can be used to promote new product launches, sales and promotions, competitions, news, and events in order to pique the interest of potential customers or foster loyalty among current ones. Email marketing is convenient, fast, flexible and affordable.
14 types of email marketing
To better understand this popular advertising tool and how to use it, here are 14 different types of email marketing, each with an example:
Welcome emails
After customers sign up for a service, newsletter, product trial, or other offer, they typically receive a welcome email that welcomes them to your brand. Depending on the offer, you can change the welcome email, but you should always stay true to your brand and highlight the benefits for the customer of using your company’s, product, or service. For example:
We’re delighted to have you here at Green Hat Mowers. We established Green Hat Mowers sustainable lawn care because we are committed to making our community and environment more beautiful. We hope you enjoy our weekly Monday lawn care advice and discover that our services meet all of your seasonal needs. Please enjoy $10 off your next scheduled mowing as our way of saying thanks for subscribing to our digital newsletter. Click the link below to use the coupon. Sincerely,Green Hat Mowers.
Co-marketing emails
When two or more businesses collaborate on a product, occasion, or promotion in order to use the audiences of both brands to broaden their audience, this is known as co-marketing. You can send emails to both customer bases using email marketing, but it’s crucial to clearly identify the joint effort by including both company names and logos. For example:
A Better Beer Brewery and Helping Hounds Pound are collaborating on the annual fundraising event Pints for Pups! Raise a pint and a paw to support local shelter animals with your kind donations at this event. Purchase beer and pet supplies, interact with dogs up for adoption, and ask questions of the brewmaster and shelter director. Come join us at the Better Beer Brewery on June 25 starting at 6 p m. to 11 p. m. All proceeds go directly to Helping Hounds Pound.
Newsletter emails
Frequently published weekly, monthly, or quarterly, newsletter emails can share articles, advertisements, client testimonials, or blog posts. It is crucial for newsletter emails to have a call to action (CTA) to entice the reader to read them in their entirety. A pleasant and easy-to-read newsletter is one with simple fonts, layouts, and a suitable length. For example:
PocketLite Weekly Recap
The best barbecue recipes will have you prepared to feed guests this summer, so fire up the grill and grab some tongs.
What to wear to a wedding in the summer to stay stylish when it’s hot
Customer CornerMissy K. from New Paltz, New York, lists her top three motives for consistently purchasing from PocketLite. com for her familys needs.
Dedicated send emails
When you need to share information with a specific group of people rather than your entire customer base, dedicated send emails can be helpful. For instance, if your company is launching a new product, you might want to encourage your most devoted and consistent customers to try it first before inviting new members to a blog membership. You can compose an email to this group and send it to specific recipients. Heres an example:
New Product Alert for Miracle Balm Addicts! We know you adore our Miracle Balm bars, lotions, and jars. Prepare to adore Miracle Balm chapstick as well! As our most devoted patrons, we want you to enjoy an early look before anyone else. Be well, Miracle Balm, and click here to order yours right away at a 50% discount.
Confirmation email
Bookings, registration, sign-ups, orders, or payments are all confirmed in a confirmation email, also known as a transactional email, which informs the customer that their transaction was successful. You can use confirmation emails for a variety of things, including bookings at hotels, restaurants, and other online purchases. Simple confirmation email layouts with straightforward wording and formatting are effective. For example:
Get ready to fly!Thank you for booking with JetSet Airlines. We appreciate your business. Please take note that your boarding pass will be available in our app 12 hours prior to departure with the booking code 123XYZ.
Flight Details:
Event invitation emails
You can advertise upcoming events, such as product launches, online seminars or sessions, and in-person get-togethers, using event invitation emails. In your layout and design, take into account including graphics, photos, and other visuals. Create value for the user and make the event’s purpose and date abundantly clear in your email to encourage your recipients to sign up. For example:
Foster Family Reunion
We’re excited to invite you to the 2021 Foster Family Reunion! Join other foster parents and kids to visit, eat, share stories, and discover the best ways to create successful and fulfilling homes. So that you can start organizing your weekend, here are the specifics:
Form submission response email
When a customer registers for or downloads something, like a PDF guide or a free quote, this marketing email serves as a thank you. Similar emails should have a call to action that refers to the services you provided. For example:
Jennifer Abadi, you’re good to go! Thank you for getting in touch with Rock Star Gutter Installation. Here is your free estimate for installing gutters on your house and garage. To learn more about our early spring installation discounts or to book your installation right away, click here. Contact us with questions. We appreciate your interest and hope to gain your business.
Sincerely,
Rock Star Gutter Installation
[email protected]
315-909-0991
Standard promotional email
One of the most popular and potentially more generic marketing emails is a standard promotional email. While sending emails to customers outside of sales, the launch of new products, or other events can help keep them interested, you should be careful to continue producing intriguing content. Think about writing and artwork that evokes feelings, is humorous, teases an upcoming event, is relevant to current events, or advertises a contest. For example:
Are your feet feeling patriotic? If so, start the election season off right with our selection of socks with American themes. Your toes will be prepared to cast your ballot, from flags to eagles, donkeys to elephants! Visit the Sock It To Mes website to order now and receive free delivery by Election Day.
Seasonal marketing campaign email
An email marketing campaign for the season is frequently sent around holidays like Thanksgiving, Christmas, or Mother’s Day. You can create a series of emails for a season campaign that you can send before and during the sales event. Utilize holiday-appropriate styles, colors, and graphics when sending early emails to take advantage of customers who might make advance purchases. Make the purchase a one-time deal with a special holiday offer. For example:
Get excited because ABC Home Goods is having its annual Easter sale with savings of up to 65% off! Take advantage of free shipping by March 15 to get the best prices on all of your spring decorating deals. For the discount to take effect, enter the code EASTEREGG at the online checkout. Click here to browse now.
Brand story emails
Email marketing using brand stories explains the history of your business, product, or service to elicit an emotional response and personal connection from customers. Focusing on the organization’s principles, mission, or reputation can attract new supporters or strengthen existing ones’ loyalty. For example:
Our values are in the products you buy. At Homemade Beauty, we focus on:
Join the 100,000+ customers who share these values, too!
Abandoned cart marketing email
Based on consumer behaviors like adding an item to their online shopping cart but not checking out, this auto-generated marketing email is sent to them. An email sent to a customer who has abandoned their shopping cart urges them to purchase the item and may provide a perk like a discount or free shipping if they do so within a certain time frame. These marketing emails are more likely to be opened and result in sales. For example:
The items you added to your cart are almost sold out, so please stay, Samira. Come back quickly to make sure you get this before it disappears:
Softcloud Walking Sneaker, Size 9
Click here to restore your cart. Sincerely,Your friends at Action Sports Apparel and Shoes.
Survey or review request emails
Marketing emails that ask for testimonials about your business, your products, or a survey of their experiences draw customers in, establish your credibility, and improve search engine rankings by driving traffic to your website. Prioritize building relationships with satisfied and devoted clients, then think about providing a perk like the chance to win a gift card. For example:
Brenda, thanks for your recent purchase of a bathing suit, we would like to hear your thoughts. We’d love for you to give us feedback and tell us about your experience. As a thank you for submitting your review, receive 10% off of your subsequent purchase. Sincerely,Beach Bathing Attire.
Re-engagement emails
When you want to reacquaint inactive subscribers, customers, or clients with your brand, use re-engagement marketing emails. The objective is to assess these consumers’ viability and decide whether to remove them from your marketing lists. Typically, these emails contain a call to action or a request for feedback. For example:
Its been a while. We appreciate your business and want to make sure you receive content you find interesting. To stay connected, update your email preferences by clicking here. Alternatively, you can uncheck this box and click Save if you’d rather stop receiving updates. We miss you and hope you join the conversation online. Thank you,Action League Team of North America.
Internal communications email
It is important to remember employees, too. Keeping them up to date on new products, launches, customer loyalty schemes, and other things can help ensure they remain knowledgeable ambassadors for your brand and are competent when speaking with customers. Internal marketing emails should be visually appealing, but content and clarity are more important than appearance. To ensure that employees fully comprehend the information, make sure it is accurate, complete, and simple to understand. For example:
Introducing Up in the Air onboard mealsCloud Airlines is happy to announce a new onboard food option for our customers in partnership with Flying Foods Incorporated. Three sandwich varieties, packaged sliced apples, and a bag of flavor-varying chips are included in the $7 Up in the Air meal boxes. 99 each.
Heres what to know:
FAQ
What are the 4 types of email marketing?
- Email Newsletters. Email newsletters are one of the most frequent and well-liked email marketing campaigns.
- Acquisition Emails. …
- Retention Emails. …
- Promotional Emails.
What are the 5 types of email?
- Email Newsletters. A one-time communication, the email newsletter can be used to distribute marketing messages, crucial account details, product updates, and more.
- Transactional Emails. …
- Behavioral Emails.
How many types of email marketing are there?
- Newsletter emails.
- Lead nurturing emails.
- Promotional emails.
- Milestone emails.
- Survey emails.
