- Welcome message. “Thanks for signing up for updates.”
- Sales and promos. “Take 20% off your order with code THANKYOU.”
- Event invitations. “Join us for a live webinar on 5/1 at 4 pm.”
- Status updates. …
- Lifestyle and community. …
- Booking confirmations. …
- Appointment reminders. …
- Billing reminders.
If SMS marketing isn’t a part of your marketing plan, you’re passing up a significant chance to engage customers and establish your brand. SMS has the potential to significantly increase your marketing ROI with an average open rate of 98% compared to emails’ 20% or so. Check out these 10 examples of excellent SMS marketing if you agree with the concept but need some motivation. SMS marketing can be a crucial channel to add to your overall marketing strategy in any industry, from software to clothing to the stock market.
Text Message Marketing Strategies (SMS Marketing Tips)
Why use text message marketing?
When you need to quickly get your message to the consumer, text message marketing is a fantastic marketing tool. Here are some additional justifications for using text message marketing:
What is text message marketing?
Businesses can use text message marketing to reach out to customers and share pertinent information, such as sales, breaking news, or other business-related updates. They can be sent instantly by businesses and are shorter than emails. Only customers who choose to receive texts from businesses will receive them. Usually, they can do this when they make an online or in-person purchase of a product.
10 text message marketing examples
Here are 10 text message marketing examples that you might want to use with your clients:
1. Welcome message
We look forward to sending you promotions, responding to any questions you may have, and occasionally providing you with advice on how to accessorize your newest purchases. “.
Explanation: After signing up, a user is likely to receive a welcome text from your business. Think about being excited to have them join your texting list and mentioning what you plan to text them about.
2. Sales and promotions
Example: “As a small token of our appreciation for your continued patronage, we’re going to knock 50% off one item from your online order when you use the promo code FIFTY.” “.
Explanation: One of the quickest ways to engage potential customers and loyal customers is by using texts to promote sales or promotions within your business. With this approach, they might not need to check their emails or the internet to learn about upcoming sales.
3. Event invitation
For instance: “We’d like to invite you to our stores’ Live Q&A Session on Monday, June 3, at 6:30 p. m. EST. Text us questions prior to the Q&A that you would like addressed. Watch the event live by clicking the provided link, or stop by our Leestown location to watch in person!
Explanation: By inviting users to events, you can introduce them to your products. This example further engages the audience by enabling text-based questions from them. A great way to try and convince potential customers that your products are the best choice for them is to give them the opportunity to ask questions and hear responses to questions from other consumers.
Example: “Youre all booked! See you Tuesday at 10:00 a. m. at our New Springs location. “.
Justification: Text confirmations can help customers keep their reservation information close at hand. Although you can also send a follow-up email, the recipient is most likely to receive a text message confirmation first. You could use texts to confirm orders, make reservations for flights or hotels, and schedule appointments.
Example: “Sending a reminder for your appointment with Dr. Phillips tomorrow at 1:15 p. m. Hes looking forward to checking out those teeth!”.
Reason: Sending reminders for upcoming appointments will help ensure that the client shows up on time. Other reminders that businesses occasionally send include those for upcoming bills, reservations for flights or hotels, or even appointments with nearby technicians who will be making house calls. Don’t forget to include crucial information like the appointment time, address, and service type.
6. Limited time offers
Example: “Thanks for being a valued member. We are providing a complimentary appetizer from the menu with the purchase of a meal as a way of saying thanks. Offer expires in 3 days!”.
Justification: Placing an expiration date on a promotional advertisement may instill in the consumer a sense of urgency. Compared to an ongoing advertisement, knowing that a deal is only available for a short period of time increases the likelihood that someone will buy something.
7. Customer service
Example: “Hello, valued customer! Just wanted to let you know that I’m here to remind you that I’m available to provide customer service and respond to any inquiries you may have regarding “Sassy Bags” products. Feel free to text this number from 8:00 a. m. to 7:00 p. m. if you need me. Thanks!”.
For customers to more easily ask questions or voice concerns, it might be a great idea to provide customer service via text messages. For some people, texting is their preferred method of communication, so providing a texting option for customers can be useful. Larger businesses might decide to employ a few devoted personnel to assist customers throughout the day. Try to mention your company name and the hours that someone is available to help when promoting your customer service via text messages.
8. Quiz or test results
Example: “We’ve chosen some fantastic beauty products for you based on the results of your quiz.” Use the code QUIZ to save 20% on your entire online purchase after viewing your results by clicking on the link below!
Using quizzes, users can interact with a website’s content, learn more about the company’s brand, and determine which products might be most suitable for them. The instructions may request that users enter their phone numbers at the end of the quizzes in order to receive their results and a discount on merchandise. The company gains from enlisting a new user in its text message marketing campaign, and the customer benefits by receiving their discount and quiz results via text message.
9. Birthday discounts
Example: “Happy Birthday, Theresa! We know your birthday is approaching, and we wanted to offer you a unique gift to brighten your day even more. Here is a coupon good for 25% off one purchase in June. Use the code JUNEBDAY at checkout. “.
The free item or discount on their entire purchase can be sent at any time during the user’s birthday month as birthday discounts. Customers can be reminded that you value their business and remember them by receiving birthday texts.
10. Abandoned cart
Example: “Hey, Tom. At Tools n Tanks yesterday, I saw that you had a few items left in your cart. For your convenience, here is a link to all the items in your shopping cart. Use the promo code TENTODAY to save an additional 10% on the items in your cart today if you’re still interested. “.
Explanation: Online shoppers occasionally add items to carts and either leave them there or forget about them. They still have items in their cart, so you can text them a reminder with a link that takes them right there. A reminder can occasionally be useful to persuade people who are unsure when adding items to their online carts to complete the order. To influence them, you could even send a text with a brief offer.
How do you market a text message?
- Create an SMS Marketing Team. …
- Know Thy Customer. …
- Write Clear Messages. …
- Use Call-to-Action Buttons. …
- Get Your Timing Right. …
- Promote Opt-In Across All Media. …
- Focus on Your Best Clients.
What are some good text marketing strategies?
Sharing promotions, sales, or news updates with your customers via text message is known as text message advertising. You have the option of communicating directly with customers or sending bulk texts to tens, hundreds, or thousands of them at once.
What are the types of SMS marketing?
- 1.) Offer incentives. …
- 2.) Keep your message short and sweet. …
- 3.) Have a clear call-to-action. …
- 4.) Integrate MMS (Multimedia Messaging Service) …
- 5.) Make contests interactive. …
- 6.) …
- Create a sense of urgency. …
- If texting an offer to your customers, make it exclusive.