Team Mission Statement: What It Is and How To Write One

A company’s mission statement is an important tool for creating a clear vision for the entire organization and shaping company culture. Likewise, a team mission statement is important to make sure the entire team understands the bigger picture and each team member knows how their role contributes to the company’s long-term vision. A team’s mission statement provides team members with a common vision and team-specific goals to help them uphold company values and support the company’s purpose.

Here are 21 examples of mission statements to make sure your team works towards the purpose of your business.

Examples of Team Mission Statements
  • To refresh the world in body, mind and spirit.
  • To inspire moments of optimism through our brands and our actions.
  • To create value and make a difference everywhere we engage.

How to Write a Mission Statement

Why is a team mission statement important?

Company mission statements are a common practice, while team mission statements are less typical. However, introducing team mission statements to small groups within an organization has a number of potential advantages and benefits:

What is a team mission statement?

A team mission statement is a brief statement that describes a teams reason for existing, often explained in the context of the larger organization. In most cases, the team members work together to establish a common purpose and goal for their work together. Groups of disparate employees coming together to accomplish a project most typically establish team mission statements, but any team, department or group can use a team mission statement to better align and build connections.

How to develop a team mission statement

Follow these steps to create an effective team mission statement with your department or group:

1. Establish your team

Begin by establishing who will be on the team or gathering the current group of employees together. Unlike company wide mission statements that a select team of employees works to create, everyone on the team should participate in the formation of the team mission statement when at all possible.

2. Determine your purpose

Work together to establish the purpose of the team. This will differ tremendously depending on your long-term goals. For example, if your group is a department within the company, your purpose will differ from a team established specifically to complete a short-term project. Know why the group exists and what goal youre pursuing.

3. Know your audience

Understand who your team is serving. Your audience will impact how you write your mission statement and what specific information you include. Depending on your purpose, your audience might be the company itself, your customers or another stakeholder.

4. Highlight how you will achieve your purpose

Some team mission statements only include a description of the teams purpose, while others include how the team achieved its purpose. Its best to brainstorm the action steps needed to achieve the purpose, so the team knows specifically what the expectations are. When you begin drafting your actual mission statement, you can choose to include the specific action steps or not include them depending on the length of the overall statement.

5. Write a draft

Create the first draft of your mission statement. Most team mission statements are only one or two sentences in total, so use direct, succinct language to capture your purpose and actions. Seek input on how to phrase and structure your statement from all team members.

6. Proofread and edit

Review, proofread and edit your draft with your team. Consider sharing it with other employees outside your team for feedback and advice. Edit the document as needed until it clearly and directly explains your purpose to your team members and those outside the team.

7. Post and share

Share your teams mission statement with everyone on your team. Post it in a public area where the team regularly meets and consider including it on your companys website. Distribute it to other members of the organization as well.

Elements of a team mission statement

Team mission statements are often quite succinct—theyre usually only a sentence or two in length. However, in that short space, they convey several ideas through the use of these elements:

Tips for developing an effective team mission statement

Use these tips to help you develop a thorough and useful team mission statement for your group:

Team mission statement examples

Often, seeing examples of mission statements is the best way to understand their format and structure. Review these fictional example mission statements to help you get a better sense of how they work:

Example 1: Marketing department

The marketing department is a long-standing group that manages the marketing and advertising for their company. Company leadership asked each department to establish a team mission statement to boost morale and better align individual goals. This is their team mission statement:

Example 2: Research team

This research team is a small, temporary group tasked with the project of performing research on product effectiveness. Theyve decided to establish a team mission statement to help guide their work together. This is the mission statement they created:

Example 3: Outreach team

The outreach team is a committee made up of company volunteers interested in helping the business expand its outreach efforts to the local community. As a part of their initial planning, theyve decided to create a mission statement to help entice others to join their cause:

Example 4: Sales department

After a large merger, the new leadership team at a company asks every department to get together and write a team mission statement to help develop new group relationships and align goals. Heres their team mission statement:


What is a good team mission statement?

The statement should clearly explain why the team exists. Capability: Many team mission statements also include the team’s capabilities and how specifically they achieve their purpose. Inspiration: The overall tone and language choices in the team mission statement should be inspirational and motivational.

How do you write a mission statement for a team?

Best Mission Statement Examples. Life is Good: To spread the power of optimism. Sweetgreen: To inspire healthier communities by connecting people to real food. Patagonia: We’re in business to save our home planet.

What are the 3 parts of a mission statement?

Your Mission Statement Should:

Be broad enough to allow flexibility in its implementation, but not so broad that there is a lack of focus. Provide a template for decision-making by employees at all levels. Reflect the values, beliefs, and philosophy of operations of the organization and reflect the organizational …

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