11 Storytelling Skills For Business Success

Here are some of the top skills related to storytelling that you should emphasize in the workplace:
  • Copywriting. One of the most common ways people tell stories is through writing. …
  • Impression management. …
  • Directness. …
  • Attention to detail. …
  • Empathy. …
  • Creativity. …
  • Editing. …
  • Strategic thinking.

However, storytelling has entered the business world and left behind ancient society. It can be a crucial component of a company’s content strategy and aid people in positioning themselves for success at work. Experts see the value in using business storytelling as a way to increase customer loyalty and inspire employees as marketing, branding, and sales have evolved over time.

The magical science of storytelling | David JP Phillips | TEDxStockholm

Why is having storytelling skills important?

Storytelling abilities are crucial because they help you connect with others, including coworkers and customers. Storytelling abilities are particularly important in jobs that require marketing to an audience or information sharing with others. Depending on the type of story you tell, a good one can inform, entertain, or persuade other people. During a presentation, you can use your storytelling abilities to persuade your boss to approve a new project, create a company’s brand identity, or assist customers in envisioning the benefits of a product.

You can apply your expertise to a variety of professional settings once you gain experience with the various applications of storytelling skills. You can better align your actions in the workplace with a company’s overarching mission by using your storytelling abilities to present a compelling narrative.

Top storytelling skills in business

A good story requires a variety of different types of knowledge, skills, and abilities. You can accurately showcase your storytelling abilities on a resume or find out where you can improve them by being aware of the various aspects of storytelling. The following are some of the top storytelling abilities you should emphasize at work:


Writing is among the most typical ways that people convey their stories. Many businesses aim to tell stories in their written content and marketing copy. Writing persuasive copy demonstrates your storytelling skills with the specific objective of moving customers to take action. By thinking about how your written content might make your target audience feel about a product or brand, you can engage them when you tell stories through compelling copywriting.

Impression management

The process of determining how the public feels about a company or product and attempting to change that perception is known as impression management. You should be able to anticipate how telling a particular story might affect how others perceive you, your employer, or your brand. Knowing what people currently believe about you, your job, or your employer will allow you to use storytelling to either refute or support those beliefs. For instance, publishing a blog article with in-depth interviews of business leaders about their charitable endeavors may cause others to associate your company with activism and generosity.


Getting to the point quickly is a crucial component of good storytelling. While many stories may contain additional information to provide context or enliven the material, they should still center on a central theme. A good storyteller can follow a logical progression of thoughts that advance the narrative’s main goal. This entails learning how to communicate ideas succinctly, cut out the unnecessary details, and keep listeners or readers interested in the story from beginning to end.

Attention to detail

Details make stories feel more realistic and meaningful to readers. You can choose a complex stance for each story by paying attention to the specifics of a situation. Effective storytellers choose which details to emphasize based on what their intended audience will relate to. You can modify your pitches in the workplace using attention to detail for the best chance of success. In an interview, you can also make the most of attention to detail by emphasizing instances in which you had a positive impact.


Highly empathic individuals who concentrate on the thoughts and feelings of others make excellent storytellers Knowing your audience’s point of view will help you decide what kinds of content will have the biggest effects on them. When telling stories, using empathy can assist you in choosing the most powerful vocabulary to describe a situation based on how you believe your use of language would affect an audience. Businesses rely on sympathetic storytellers to create a brand narrative and mission that people can connect with and relate to.


Creativity is one of the most crucial tools you have as a storyteller, whether you tell fictional or true stories. To link occasions and concepts into a coherent plot, you need creativity. When choosing examples to use in your story to support a point or relate directly to the audience, creativity is especially beneficial. To choose the platform and medium that will best convey your story, you’ll use creativity.


Every effective story involves some sort of editing. You must be able to self-edit your writing if you want your business stories to have the greatest impact possible. Beginning with the brainstorming stage, consider various approaches and ideas for incorporating stories into your work. You’ll use editing to maintain the narrative’s focus and effectiveness as you create a storyline, conflict, resolution, and call to action. Additionally, you should be able to proofread and edit for minute details like grammar, spelling, and voice that might annoy or disengage readers from your story.

Strategic thinking

Any management position can benefit from knowing how to incorporate storytelling into business strategy. Possessing strategic thinking abilities can help you foresee how your actions or a company’s decisions will affect the world in the long run. Making thoughtful decisions about the types of stories you tell and how you tell them can be aided by anticipating how various behaviors or initiatives may contribute to the overall story of your organization.


In business, good storytellers should also have excellent branding skills. Campaigns that use direct storytelling, such as blog posts or press releases, can be used to tell a story while promoting a brand. Smaller details like choosing brand colors or using particular imagery in a brand’s logo can also be included. Because branding aims to tell a story about the brand’s personality, values, growth, and objectives People with branding expertise are essential for companies with a noble mission or a fascinating past to tell their customers a coherent story about their goods and services.


One of the subtle abilities needed to tell a good story in business is timing. It can be more impactful and effective to introduce certain characters, events, and other elements of a story at the right time. A satisfying payoff can be delivered at the right time to pique interest and create suspense, which will keep listeners interested and wanting more. Timing can be used to determine the best time to publish a new post, where to make an announcement in a press release, or how to introduce a new plot point in a fictional narrative.


Being humorous and funny is a great storytelling skill. Humor can aid in making difficult or complex subjects more understandable to a crowd. Additionally, it helps customers relate more closely to the causes they support by personifying a business. If you can be humorous while narrating a story, you can forge a bond with your audience and increase their openness to the story’s main objective.


How do you develop storytelling skills?

Photos courtesy of the individual members.
  1. Observe Established Communications Pros.
  2. Put Yourself In Someone Else’s Shoes.
  3. Start Using Stories In Everyday Life.
  4. Lower Your Chin And Speak From The Heart.
  5. Don’t Shy Away From Conflict.
  6. Write For A Diverse Audience.
  7. Find The Story Behind The Story.

Why is storytelling skill important?

Through language and imagery, storytellers in society create new worlds of possibility. They enable us to share in their experience and deepen our own comprehension of the environment around us. They enable mental exploration and support the formation of images.

What are the 4 types of storytelling?

Here are four common types of narrative:
  • Linear Narrative. In a linear narrative, the actions of the story are shown in the chronological order in which they actually occurred.
  • Non-linear Narrative. …
  • Quest Narrative. …
  • Viewpoint Narrative.

What are the 4 P’s of storytelling?

Before beginning a project, Patrick’s team makes sure they have a clear understanding of what they refer to as the Four P’s: People, Place, Plot, and Purpose. 1. Characters are what cause us to become emotionally involved in a story.

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