Stakeholder Interests: Importance and Examples

A stakeholder has a vested interest in a company and can either affect or be affected by a business’ operations and performance. Typical stakeholders are investors, employees, customers, suppliers, communities, governments, or trade associations.

What is Power/Interest Stakeholder Analysis?

Types of stakeholders

Various stakeholder types exist, depending on the project or business. Some common types of stakeholders include:


Employees are important stakeholders because they frequently directly impact business decisions and how the business is run. For instance, if a company relocates to a different state, it may have an immediate impact on the employees who must either move with the company or find another job to remain closer to their homes.


The customer is directly impacted by business decisions such as what products to offer or how much to charge for an item. Because customers are the source of their revenue, it is crucial for businesses to take their impact on customers into account when making decisions. For instance, lowering a product’s price could increase customer satisfaction, which might result in more sales.


Investors in a company have an interest in its success. A successful business enables the investor to receive a return on their financial investment. Consequently, decisions that affect the development or decline of a business could worry an investor. Investors might also be concerned about the company’s market share or societal impact.


The success of an organization is greatly dependent on its leaders. While business closure could result in the leader needing to find another job, business growth could result in higher compensation for the leader. Frequently, leaders must put the interests of other stakeholders ahead of their own.


Governments have a stake in business ventures for several reasons. First, they want profitable businesses that contribute taxes. Additionally, some companies are large enough to potentially have a significant impact on the nation’s Gross Domestic Product. Last but not least, if a business expands, this usually means they can hire more staff, which can help reduce unemployment rates in that region.


Communities of all sizes frequently invest in business endeavors For instance, a town’s employment level is frequently impacted by a local business. On a larger scale, a company’s production practices have a direct impact on the environment’s health.

Suppliers and vendors

Suppliers and vendors have an interest in how a business turns out. Similar to vendors who make their own money by selling the company’s products, a business choosing one supplier over another has an immediate impact on both suppliers. The supplier and vendors may be impacted differently if a business changes how it makes its products and raises prices as a result.

What is a stakeholder?

A person with an interest in a business venture and its operational or project-related decisions is referred to as a stakeholder. The decisions made regarding the project may have an impact on this person directly or indirectly. When changing, adding, or removing something, businesses frequently take their stakeholders into account to make sure that decisions are in line with the goals of the stakeholders.

Why is it important to identify stakeholder interests?

Businesses seek to determine the interests of stakeholders for a variety of reasons, including:

To get different perspectives

Stakeholder interests can be identified to allow for various viewpoints during the decision-making process. For instance, if a business executive only takes the interests of their investors into account, they might make a choice that has a negative impact on the client or employee. Even though it’s not always possible to decide in a way that benefits all parties involved, taking more factors into account might help you make the best decision possible.

To gain more support

You can more easily win their support by involving more stakeholders in the decision-making process. For instance, choosing to increase employee pay might make them more invested in the success of the business. By doing this, you might lower employee turnover and possibly improve employee performance. If a project is in line with stakeholders’ interests, they are more likely to support it, and having their support can make running the company easier.

To improve the success rate

Taking into account the interests of more stakeholders may increase a business’ success rate. For instance, a skincare business might alter its formula to offer customers a better product and boost sales. Before making this choice, they take into account the interests of the investor, employees, and customers, but they overlook their suppliers. To change their formula now would require them to change suppliers, and their new supplier would charge them more. Profits are much lower than anticipated due to not taking into account its suppliers, so it must return to its original formula.

6 stakeholder interests

The following six items are typical stakeholder interests:

1. Costs

Costs are how much money a business spends to operate. Investors and business leaders tend to be stakeholders who are interested in the cost of doing business. Costs can also refer to the price of a good or service, which is frequently of interest to customers and business executives.

2. Profits

Investors and business leaders frequently have a primary interest in the company’s profits. Additionally, since they have a significant impact on an organization’s health, a company’s success can have an immediate impact on its employees. If revenues are high, this might result in wage increases for workers or long-term job security.

3. Social impact

The impact a business has on its surroundings or community is known as its social impact. For instance, a company’s owner might decide to only use recycled plastic in their products. A company’s social impact may be of interest to a wide range of people, including investors, executives, staff, and clients.

4. Employee happiness

Happiness is often a direct concern for each employee. Most people desire employment in a fulfilling position where they feel appreciated. Leaders are also concerned with employee happiness because it frequently contributes to a stronger company and more fruitful outcomes because of the likelihood that happier workers will put in more effort.

5. Health and safety

The health and safety of their working environment is another shared interest among employees. They desire to work in a setting with little to no risk of injury. Customers may be concerned with the workplace’s health and safety if they have to go to the business’ location.

6. Job security

Employees and their families are directly concerned about job security. A company’s decision that affects a position’s long-term job security may have a direct impact on the financial security of the employee and their family. Business executives are frequently concerned with their own job security as well as how to give it to their staff.


What are stakeholders interests and expectations?

Let’s explore the three steps of Stakeholder Analysis in more detail:
  1. Identify Your Stakeholders. Start by brainstorming who your stakeholders are.
  2. Prioritize Your Stakeholders. You might already have a list of the people and groups your work has an impact on.
  3. Understand Your Key Stakeholders.

What are stakeholders interests in a project?

How to balance stakeholder requirements?
  1. Ensure that the objectives can satisfy stakeholder needs.
  2. Prioritize requirements. …
  3. Resolve conflicts between stakeholder requirements. …
  4. Let the customer requirements take precedence. …
  5. Ask for Management Support.

What are the four key points of stakeholder interest?

Five steps to getting your stakeholders aligned
  1. Identify your stakeholders. First, make a list of the stakeholders for your project.
  2. Get them involved. Alignment is not about stating your opinion and then expecting others to concur.
  3. Anticipate their needs. …
  4. Craft your messages. …
  5. Don’t align ’em and leave ’em.

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