Your guest speakers add to the appeal of your event, particularly at online events where mingling and networking frequently take a backseat. Knowing how to write a speaker’s bio is crucial for your marketing strategy. True impactful bios go beyond the fundamental details and most recent endeavors that are a required component of any guest speaker bio template in order to grab the reader’s attention. Here are some guidelines for creating an amazing speaker bio that you can use in an email, on the event website, or in your marketing materials.
How to Write an Awesome Speaker’s Bio or Introdution
Why is a speaker biography important?
Speakers submit biographies to event planners in an effort to secure speaking engagements. If you want to speak in front of groups, your bio may be what persuades organizations that your remarks are relevant to the event they are hosting. Additionally, it demonstrates that you have an idea, a fresh subject, or a personal story that their audience will find interesting.
Even if an event organizer has asked you to speak, you might still be required to submit a speaker bio for use in promotional materials. An engaging speaker bio will persuade audiences to attend your speech, which will increase attendance for the entire event. Additionally, it is helpful for the audience to understand the topic of your speech because many events feature multiple speakers at once, and audiences may need to decide whether your topic is more relevant to their interests than that of other speakers.
What is a speaker biography?
A speaker biography, also known as a speaker bio, is a third-person account of the speaker’s background and credentials. A picture of the speaker is typically included with their biography because professional speakers use it as an introduction to their audience. An outline of a speaker’s speech topic is occasionally included in their biography.
Typically, a speaker bio is one short paragraph of about 100 words. When writing your biography, think about what would convince others to regard you as an authority in a particular field or what others might find intriguing or impressive about you. Some other information that you may want to include is:
Relevant education
If you have any degrees that pertain to the subject of your speech, be sure to mention them along with the institution where you received them.
Relevant awards
Including an award or nomination in your bio can show that you are a leader in your field if you have received one.
Current position
It will be easier to establish your position of authority in the industry if you list your current position.
Relevant work experience
By demonstrating your prior experience, you can build credibility with your audience by demonstrating that you are knowledgeable about the subject through actual experience.
Relevant published work
Include citations to your published work to demonstrate your track record of sharing ideas in well-regarded journals in your field of study.
Relevant quantifiable successes
A great way to highlight accomplishments that are often overlooked by external organizations but give credibility to your experience is to include quantifiable successes. A quantifiable success, for instance, would be if you presided over an increase in social media followers over a certain time period or a percentage of increased sales under your management.
Tips to writing a speaker biography
Here are some tips for writing your speaker biography:
Keep it short
It can be a good idea to keep your bio brief so that the event organizers can decide on your suitability for the event more quickly. Additionally, shorter biographies are simpler for audiences to read when choosing which talks to attend.
Keep a master copy and modify it as needed
Professional speakers frequently create new biographies and submit them, each one tailored to the organization and talk they are giving. Consider creating a master biography that lists the essential details of your training, experience, and credentials so that you can refer to it whenever necessary. You can edit the master to add specific information relevant to the event and organization before sending it to the event organizers. You won’t need to create a new biography each time you give a speech thanks to this method.
Mention previous speaking experience
Event planners seek public speakers who can deliver engaging speeches that captivate audiences and offer reliable information. A good way to demonstrate to event planners that you can provide these advantages to their audiences is to mention in your speaker biography any prior experience you have had giving public speeches.
Add something personal to make you stand out
Making yourself more approachable in your speaker bio could help you draw in more listeners for your speech. Think about including a succinct sentence that is unoffensive, relatable, and professional about an interesting hobby or fact about yourself.
Examples of speaker biographies
Here are two examples of speaker biographies:
1. Speaker biography that highlights the speakers experience:
Jonathan Gillespie is a writer, entrepreneur and marketing professional. Prior to receiving his MBA from the University of North Carolina, he studied marketing at the University of Pennsylvania, where he received his summa cum laude. At startups like Kiwi Inc. and Carrot Technologies, where he developed cutting-edge email marketing strategies that increased sales by 20%, he has made a career out of revolutionizing digital marketing. When not writing his monthly column, “Email Marketing: a Complete Guide,” for Marketing Magazine, he blogs about surfing in his native California.
This illustration establishes credibility with email marketing by drawing on the speaker’s extensive training and professional experience. This bio would be suitable for a conference on email marketing or digital marketing.
2. Speaker biography that highlights the topic of the talk:
Because of her well-known social media brand, which she established while earning her journalism bachelor’s degree from Columbia University, Aeryn Saunders is well-known. On her social media channel, Aeryn posted clips from her talk titled “Creating a Successful Brand Out of Your Dorm Room,” and they each received over a million views in a single day. She has built a career in social media management and influencer marketing using the advice she provides in her talk. This has enabled her to increase her yearly income to six figures and support her passion for travel, blogging, and engaging with her audience.
This example explains the speech’s title and topic while also demonstrating the speaker’s proficiency in front of an audience. For the purpose of establishing her credibility as a speaker, this biography also includes details about her training and work history. It fits with a program on social media management, persuasion, or young entrepreneurship.
FAQ
What should a speaker bio include?
Format and Content of Speaker Bios A speaker bio should give a brief overview of your training, experience, and history of employment that is pertinent to the speech topic you will be giving. You want to concentrate on how the audience sees you when writing your bio.
How do you write a professional bio for a speaker?
- Start with the speaker bio basics. The bio should make the fundamentals of your speaker’s training and experience clear.
- Highlight your guest speaker’s accomplishments. …
- Share a unique perspective. …
- Cater to your audience. …
- Keep it brief.
How do you write a catchy bio?
- Introduce yourself.
- State your company or brand name.
- Explain your professional role.
- Include professional achievements.
- Discuss your passions and values.
- Mention your personal interests.
