Explore the world of Southern Glazer’s Wine This huge company has operations in 44 states and is known for having a huge selection of high-end spirits, wines, and beers. This article will give you a complete list of interview questions that are perfect for Southern Glazer’s Wine. This company is known for its dedication to diversity, which is a value that is deeply ingrained in their culture and the way they do business.
Eager to launch your career in the booming wine and spirits industry? If you have an interview lined up with Southern Glazer’s Wine & Spirits (SGWS) – the largest wine and spirits distributor in the US – you’ve come to the right place.
In this comprehensive guide, I’ll walk you throughSouthern Glazer’s interview process, sample questions across roles from sales to marketing to finance, and expert tips to crush your interview.
Let’s dive in!
Overview of Southern Glazer’s Interview Process
The SGWS interview process typically follows these key steps:
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Phone Screen (30 mins) Initial call with an HR rep or hiring manager to review your resume and experience
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In-Person Interview (60-90 mins): Sit down discussion focused on your skills, experience, and motivations. May include a brief skills assessment.
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Second Interview For senior roles expect a second round interview with the department head.
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** offer**: If you ace the interviews, expect a prompt job offer within 1-2 weeks. SGWS is known for an efficient hiring process.
SGWS interviews are described as conversational and relaxed – though you should still come prepared with thoughtful responses. They want to see passion for the industry above all else.
Now let’s look at some of the most common questions asked across different roles.
Sales Interview Questions and Answers
The sales team is core to SGWS’ success, so expect in-depth sales and negotiation questions.
Q: How would you go about building relationships with new restaurant or liquor store accounts?
A: I would start by learning as much as I can about that business – their customer base, pricing, inventory, and niche. Then I’d introduce myself as a SGWS rep, demonstrate how I can save them money on inventory costs, and pitch tailored offerings based on their clientele. I’d suggest hosting tastings to showcase our portfolio. Follow-up calls and relationship building is key. My goal is crafting partnerships that are a win for them and SGWS.
Q: How do you stay motivated through sales slumps?
A: I stay focused on the big picture and take it one day at a time. Reviewing my goals, pipeline, and past wins helps re-energize me. I also lean on my mentor and teammates for encouragement. Implementing new prospecting strategies or sales tactics reinvigorates me. Persistence and consistency are key – a few bad weeks can’t derail consistent effort over months.
Q: How do you resolve conflicts with unhappy customers?
A: First, I listen closely to understand the customer’s frustrations. I then apologize sincerely, take ownership of the issue, and let the customer know I’m committed to finding a resolution. If possible, I offer an immediate resolution like credit or replacement product. If I need time to identify a solution, I make sure to follow up quickly with next steps. Preserving the customer relationship is my priority.
Marketing Interview Questions and Answers
Marketing roles may involve brand management, trade marketing, digital campaigns, and more. Expect questions about your experience driving results across channels.
Q: How would you promote a new product launch to distributors?
A: I would develop an integrated campaign across multiple channels. Send product samples and promotional materials directly to distributors to generate excitement. At trade shows, showcase the product with demos and booth discounts. Pitch dedicated email and social campaigns to distributors highlighting selling points and profit potential. And leverage existing distributor meetings to present the product and answer questions in person, building rapport. Follow up quickly to convert interest into orders.
Q: How do you measure and optimize marketing program performance?
A: I would establish clear KPIs to track upfront based on campaign goals – sales revenue, site visits, social engagement, etc. I would monitor performance daily using analytics and make quick optimizations like boosting top performing ads or refining messaging. I present results in easy to digest reports, highlighting successes and areas for improvement. For underperforming campaigns, I would dig deeper into audience targeting and messaging before redirecting budget to tactics showing better ROI.
Q: How would you market a product to millennials versus baby boomers?
A: Millennial campaigns should have a strong digital focus – colorful, visual social media ads and influencer partnerships. Content would highlight unique flavors and provide cocktail recipe ideas. For baby boomers, traditional channels like print, radio and billboard ads may resonate more. I’d highlight complex flavors and craftsmanship. Promoting culinary versatility and pairing guides provides value. The message tone would align with values common among their generation. Regardless of audience, I want to convey the quality and prestige of our products.
Finance Interview Questions and Answers
For finance roles like FP&A and Accounting, expect questions on your technical skills and experience with systems.
Q: Walk me through the 3 financial statements and their connections.
A: The income statement shows revenue earned and expenses incurred over a period, culminating in net profit or loss. The balance sheet provides a snapshot of assets, liabilities and equity at a point in time. It also shows the company’s net worth. The cash flow statement records the money moving in and out of the business through operating, investing and financing activities. By linking metrics across these statements, you can deeply analyze performance. For example, comparing cash flow vs net income.
Q: What experience do you have with ERP systems like SAP?
A: In my past roles at Consumer Goods Inc and Retailer LLC, I leveraged SAP daily for core accounting and FP&A tasks. This included generating and reconciling reports in SAP, building financial models using SAP data, and assisting with month-end close activities. I’m very comfortable extracting and manipulating data from SAP and I would be excited to leverage it in the role here at SGWS.
Q: How would you improve financial processes at SGWS?
A: I would focus on automation to improve efficiency and accuracy. Introducing RPA for repetitive manual processes like invoice processing and data entry could significantly free up time while reducing errors. I would also advocate consolidating disparate systems onto a unified ERP platform. This improves visibility across business units, provides
Southern Glazer’s Wine & Spirits Hiring Process
How Southern Glazer’s Wine hires people You can expect to be asked about your work history and how it relates to the job you are applying for, as well as behavioral and situational questions. People say that the interview process is friendly, professional, and quick. The main goals are to see how well candidates can solve problems, make decisions, and handle different work situations. Some candidates may also be asked to shadow current employees to gain a better understanding of the role.
Learn about Southern Glazer’s Wine and Spirits with Jordan Martinko
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