Self-Promotion Tips: Techniques to Boost Your Career

It’s time to realize that our careers operate under very different rules. Sylvia Ann Hewlett’s research on women and careers shows that men outscore women, hands down, in understanding some critical realities about career advancement. Women, the study found, are likelier to feel that hard work alone is the key to the top—and that means we often underestimate the value of being visible and well-connected in an organization.

Truth is, in most companies, you’re probably not going to get ahead just by doing a good job. To get promoted, you first have to promote yourself. You have to talk about your accomplishments, get out there within your organization and industry, and build a supportive network around you. So try these four self-promotion techniques to make sure your hard work doesn’t go unnoticed.

How to Get Noticed — in a Good Way
  1. Self-promotion doesn’t have to be painful or over-the-top. …
  2. Effective self-promotion isn’t about being someone you’re not. …
  3. Get clear on your strengths and why they matter. …
  4. Deliver what you promote. …
  5. Be honest and open. …
  6. Acknowledge the positive. …
  7. Don’t totally ignore trouble spots.

The Art of Self-Promotion | Lizz Smoak | TEDxWestBrowardHigh

Why is self-promotion important?

Self-promotion is crucial for gaining employers attention, expanding your professional networks and even securing professional recommendations. Whether youre building your own business, seeking a new job or working towards advancement, self-promotion can be a powerful tool for achieving successful results in your career. Additionally, self-promotion can help others notice your strengths and qualifications, boosting your marketability and further establishing your professional reputation.

What is self-promotion?

Self-promotion is the process of networking and presenting yourself to the public in order to achieve a professional goal. Essentially, promoting yourself means presenting yourself to others as an accomplished, capable and skilled professional in your field of expertise. Although challenging at times, its a learned skill that can promote your growing career in the future. Depending on your specific goals, you can incorporate a range of self-promotion techniques that can help you develop in your career.

Examples of self-promotion in the workplace

There are several ways you can use self-promotion to advance your growing career. Try using some of these examples of self-promotion to get noticed by your supervisor or target audience at work:

Share your accomplishments

Rather than waiting for formal praise, take advantage of your companys resources to self-promote a recent endeavor that led to success. Consider sharing your accomplishments in a monthly newsletter, company-wide email or meeting. For example, sharing a project youre working on in your companys monthly email is a great opportunity to present your efforts to your colleagues and supervisors.

Promote your expertise outside of work

It is helpful to make your skills and accomplishments known outside of your workplace as well. Consider using a social media account to share your recent marketing strategies or speak about your professional expertise. For instance, writing informational blog articles or sharing tips about success are two ways you can promote your expertise outside of the workplace.

Advocate for your contributions

Its important to remember that self-promotion also includes how your contributions add to your organizations success. Consider letting supervisors know when you finish important projects or take on additional urgent tasks to ensure they understand your motivation for helping your organization achieve business goals. Exceptional work reflects positively on both you and your manager and can demonstrate how you apply effective communication to keep everyone updated on your progress toward achieving company goals.

Promote positive feedback from performance reviews

A performance review can be an excellent time to reflect with your manager on your successes. After the performance review, you can confidently use the feedback from your manager to promote the strengths and skills discussed to other senior management and colleagues within your network. Supervisors may take notice of the specific compliments given to you by your manager and see these strengths as valuable enough to offer you a promotion within the company.

Provide support to colleagues and peers

Helping others can be another effective way to use self-promotion. If you finish your work early, you can let your manager know that youre done and available to help others. By offering support after completing your work, you demonstrate your proficiency at accomplishing important job tasks, and you can also have the opportunity to assist coworkers with your unique knowledge and skills. For example, if you have unique processes for working with spreadsheets, offer to help coworkers develop their proficiency, too.

Similarly, if you find yourself with spare time, talk with people who work in other departments. You may find that they need help with something that youre skilled at, and this is the perfect time to show those skills to others. Theyll be grateful for the help and they could use you as a resource for their department in the future.

Discuss positive feedback with your manager

If you get good feedback from a colleague, forward it to your manager so they see how others recognize the effort you make at work. Consider adding a comment of your own before sending your email, such as, “Im sending along because some of my coworkers feedback relates to the feedback you gave during my performance review.” Communicating the positive feedback you get from teammates can help show your employer your motivation to succeed and contribute to your organization.

Compliment your coworkers achievements

Share with others how a colleagues support on a project assisted you in completing it successfully. It highlights your ability to share praise, and when the colleague you are complimenting finds out you said positive things about them, theyre more likely to do the same for you in the future. Sharing credit also shows that you enjoy collaborating with others, which is a desirable skill for many employers.

Keep your portfolio up-to-date

Consider keeping a portfolio of your work on social media or a personal website for other professionals to review. Be sure to update your portfolio regularly so your social and professional networks can see your most recent accomplishments. Additionally, showcasing your portfolio across multiple social media platforms can help you reach more professionals and add to your network, resulting in future advancements, recommendations or other opportunities.

Find additional opportunities to promote yourself

A great time to casually mention something that you recently did well in the workplace is when your supervisor tells you good morning and asks how youre doing. This is a no-pressure situation where you can tell them how wonderfully work is going and segue into a small success you recently achieved. This leaves them thinking positively about you at the end of the conversation.

FAQ

What are self promotional techniques?

There are a variety of ways to self-promote such as face-to-face conversation, through blogs or social media platforms, in public speeches, through mannerisms, posture, speech, or dress. There are times when self-promotion is acceptable and necessary, especially when competing for scarce resources.

What makes a successful self promoter?

To get promoted, you first have to promote yourself. You have to talk about your accomplishments, get out there within your organization and industry, and build a supportive network around you. So try these four self-promotion techniques to make sure your hard work doesn’t go unnoticed.

Why is self-promotion so hard?

Self-promotion is difficult sometimes because it requires the courage to be different and authentic and put oneself out in the public. As professionals, we should absolutely avoid “copying” other influential people when their values don’t align with ours.

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