Social media has become an omnipresent presence in today’s society. It is used for business and personal reasons, as well as being a source of entertainment and a primary form of communication. With its growing influence, it is essential for businesses to stay on top of the ever-changing trends in the industry in order to capitalize on its potential. To help do this, it is important to understand how to measure your success in the social media game. Knowing how to score social media can be the difference between success and failure in a business. This blog post will walk you through the process of how to accurately measure your social media performance, from creating KPIs to tracking and interpreting analytics. By the end, you will have a better idea of how to effectively measure and score your social media presence.
Black Mirror – The future of social media – Rating everyone in your daily interactions
Ways to use social media scores
Your social media score is important information that can support key business decisions you make. Here are some goals your social scores can affect:
What is a social media score?
A person or brand’s overall influence across all of their social channels is measured by their social media score, also referred to as social scoring. Its a way to measure how engaged your followers are. There are several criteria that factor into your score, including:
Most social channels have analytics tools that provide this data. Understanding your score beyond the hard data can help you develop strategies to increase your social influence because some types of engagement are more valuable than others.
How to score your social media on different platforms
Here’s how to find your social scores across various platforms:
Facebook users can like, share or comment on posts. Because they require little effort from followers, likes are the least engaging form of engagement. A share or a comment generates a lot of engagement because they encourage discussion about a post among users. Heres how to find your score:
Facebook post engagement is typically around 2%, but some social media analysts claim that anything over 1% is a strong score.
Your Instagram followers can like or comment on your posts. Remember, a like is a low-engagement action. It can demonstrate that your graphics are appealing, but it can’t tell you whether your content is succeeding in its objective. When calculating your score, fake or automated accounts like bots should also be taken into account. Heres how to find your engagement rate:
Scores between 1% and 5% indicate that you have considerable social sway.
The highest level of engagement you can achieve on this platform is when someone adds your video to their “Favorites” playlist. Heres how to find your engagement rate:
An engagement rate of about 4% for each video is ideal. You can also determine the performance of your entire channel score to assess the effectiveness of your overall video strategy. Use these steps:
The best engagement actions on this platform are repins and comments. Someone shares your content on their boards when they “repin” it. Repins can serve as a sign of potential customers or followers. Heres how to find your engagement rate:
Your Pinterest score should ideally be as close to 100% as possible.
TikTok frequently has much higher engagement than other platforms. Heres how to find your engagement rate:
Scores from natural interaction can range from 3% to 9%, but some users reach 16% or higher.
Tips to improve social media scores
Take into account these suggestions if you want to raise your social media ratings:
Post more content
The simplest way to increase engagement rates is to share more content. This increases your visibility to existing and potential followers. You can test different posting schedules to see what works best for you and your audience. For instance, try posting every other day if you only do so once a week. You can decide whether to increase or decrease your frequency after analyzing how this change affected your score.
Create a posting schedule
Consistency is encouraged by social media platforms, and having a schedule lets your followers know when to anticipate new posts. Consider making a posting schedule that meets your needs. You could, for instance, post videos on Friday mornings or share a photo every day at noon. You can learn what types of content perform best and when by looking at your analytics. After that, you can start modifying your posts’ content and timing.
If you interact with others, your engagement rates might increase. Your followers may feel more connected to you or your brand when you engage with them, such as by responding to comments on your posts. You can also like and comment on other accounts posts. If followers of the other accounts notice your comments, this could draw more attention to your page.
Share posts to your story
You can share your in-feed posts on your story. If your post didn’t appear right away in your followers’ feeds, sharing a link to your story can be another way to increase your visibility on social media. Additionally, it gives your followers more opportunities to interact with your content. A follower could, for instance, respond, share, or react to a story. Sharing other people’s posts on your story could be useful if they relate to your content. This may demonstrate your social media engagement.
Track your analytics
Continue to keep an eye on your analytics data to make sure the changes you’re making are effective. You can manually collect these or use a variety of online tools to do so. The majority of social media platforms give you platform-based access to your pages’ analytics.
Please note that Indeed is not affiliated with any of the businesses mentioned in this article.
What is a media score?
To make the process of creating and performing multimedia compositions easier, media scores expand the idea of a musical score to other modalities. They serve as a vehicle for realizing a contemporary Gesamtkunstwerk.
How do I get my media score?
Count how many numbers you have. Divide an odd number by two, round up, and use the result to determine the median value. If you have an even number, divide by 2. Calculate the median by going to the number in that position and averaging it with the number in the position above it.
What is your social score?
The sum of your engagement metrics (or user actions) and engagement rates is what determines your social score.
What is a Klout score?
A Klout score measures an individual’s social media influence. Users can link their Facebook, Flickr, YouTube, and other social media accounts using a Klout app. and displays each user’s Klout score after that