9 Types of Sales Styles: Definitions and How They Work

A sales style is the way a salesperson approaches making a sale. Since sales professionals have a wide variety of personality types, a specific sales style might not fit every person. Effective sales professionals understand their own strengths and weaknesses and adapt a sales style based on what works for them.

The 3 Most Important Skills In Sales

What is a sales style?

A salesperson’s approach to closing a deal is known as their sales style. Since there are many different personality types among salespeople, a particular sales approach may not work for everyone. Effective salespeople are aware of their own strengths and weaknesses and customize their sales approach to suit them. The product being sold can also have an impact on the sales approach because different products or services require different amounts of work from the salesperson. Some salespeople might only employ one of these techniques, while others might employ several simultaneously.

9 types of sales styles

Here are some examples of the different sales techniques you might see or employ:

1. Relationship building

Relationship building in sales entails the salesperson taking the time to get to know the client and their requirements. Depending on the sector, this could entail a salesperson following up with a client on a regular basis over time or it could be as simple as building a rapport with a client who visits your store for 15 minutes. For those who prefer a more subtle approach to selling rather than being pushy or aggressive with their customers, relationship building can be especially effective.

2. Aggressive

When a salesperson is aggressively trying to close a deal, they are often on the verge of being pushy. For those who are confident in their ability to sell and who have clients who might be trying to manipulate the situation or acting reluctant, aggressive selling is a good option. There are some types of customers that it can be effective with, though not all. Sometimes aggressive salespeople have a bad reputation, but the right person can use this approach in a respectful and beneficial way.

3. Solution-based

In solution-based selling, the salesperson concentrates on the issues the client may be experiencing even if they are not yet aware of them and how their product or service can help to solve those issues. Business-to-business sales can benefit from this because buyers frequently want to know how a good or service will make their lives simpler. Salespeople who focus on providing solutions must have in-depth product knowledge. To be solution-based, you must pay attention to the customer’s needs and comprehend how your product can address those issues.

4. Challenger

A challenger salesperson is one who asks the customer to contrast their current way of doing business or living with the goods or services they currently use with how what the salesperson is offering can benefit them. When employing this strategy, a salesperson must be knowledgeable about the rivals they will deal with as well as how they resolve issues and meet customer needs. Challengers typically aim to steal business from rivals for their own business.

5. Competition-based

Similar to a challenger, a competition-based sales professional may perceive competition in a variety of ways. For instance, competition from other businesses as well as that within their own organization may spur on a competitive seller. A seller who is motivated by competition may be so committed to excelling that they will go above and beyond to close this sale and any others they require. Through internal competitions and rating their salespeople according to the volume or value of sales, managers can promote competitive selling.

6. Product-oriented

Instead of employing other sales techniques, a product-oriented sales professional demonstrates to their customers and clients what is unique and significant about the product they are selling. The entire emphasis is on the product they are selling, how it functions, and what its advantages are. A salesperson who is more focused on the product than on the customer and developing a relationship may get to know their client in order to understand how their product can benefit them.

7. Collaborative

A cooperative salesperson seeks to collaborate with their client or customer to identify the best option for them. They are more concerned with how to work with the customer to find the ideal solution rather than being overly fixated on a single approach or solution. This approach may work best when a business offers different levels of a service or product because the various features may have advantages and disadvantages for different customers. This approach combines relationship-building and solution-based selling in that the salesperson builds a relationship with the customer and engages them in conversation to find a solution.

8. Need-oriented

Need-oriented selling involves the salesperson attempting to comprehend the needs the client is aware they have. Need-oriented selling differs from solution-based selling in that the salesperson pays close attention to what the customer or client is saying in order to find the best product or service to meet that need. Solution-based selling may involve informing the customer they have needs they weren’t aware of. For instance, a salesperson would assist a customer in finding a new vacuum that works well with pet hair rather than attempting to persuade them that they require a new automated vacuum with more features.

9. Hardworking

A diligent salesperson works hard every day to connect with as many clients or customers as possible in the hopes that hard work will result in the right sales numbers rather than just concentrating on the big sales. A diligent salesperson is willing to go above and beyond to sell to every potential customer, in contrast to some sales professionals who may focus on selling more expensive goods or services. A motivated salesperson may employ some of the other techniques, but they rely on their work ethic to accomplish their objectives.


What are different types of selling styles?

Types of selling styles
  • Informative. Customers are informed about a company’s offerings by salespeople who use informative sales techniques, but these salespeople interact with customers less frequently.
  • Persuasive. …
  • Needs-oriented. …
  • Collaborative. …
  • Insightful. …
  • Transactional. …
  • Social media. …
  • Substantive.

What are the 5 sales techniques?

4 Types of Selling
  • Transaction Selling. Transaction selling works well with simple, commodity products.
  • Relationship Selling. Relationship selling usually involves simple or moderately complex products.
  • Solution Selling. As the name suggests, solution selling helps a customer find a solution to a business issue.
  • Partnership Selling.

What are the best selling styles?

Here are five selling techniques every salesperson should master.
  • Active Listening. Prospective customers are wary of salespeople for a variety of reasons, one of which is that they anticipate a pushy demeanor and pressure to buy a client.
  • Warm Calls. …
  • Features & Benefits. …
  • Needs & Solutions. …
  • Social Selling.

Related Posts

Leave a Reply

Your email address will not be published. Required fields are marked *