Sales 1 – Intro to Merchandise Sales
What is sales?
The act of a customer purchasing a product is known as sales. The entire sales process typically involves the customer looking at a product or products, asking a salesperson any questions they may have, choosing a product to buy, and paying for the item at a cash register. The sale is complete once the customer has made payment for their purchase.
What is merchandising?
The method and process by which sales representatives present products to customers is known as “merchandising.” Making a visually appealing display that will persuade customers to buy a product is the aim of merchandise. Making the best possible mix or range of products in the store to entice customers to buy are other aspects of merchandising, as is making sure customers have the necessary pricing and product information to make an informed purchasing decision.
Merchandising vs. sales
Merchandising and sales, while different processes, are directly related. Merchandising is a strategy used by retail establishments to boost local sales. In many companies, the same employees handle both sales and merchandise. Each requires its own set of skills and responsibilities:
Many retail workers engage in merchandising as part of their job duties. Merchandising requires the following skills and attributes:
A different set of skills and abilities are needed for sales than for merchandising. While some customers make their own purchasing decisions, others gain from advice from a retail associate skilled in persuasive sales techniques. Common sales skills and attributes include:
Benefits of merchandising
For retailers who successfully implement this strategy, merchandise offers a number of advantages. Several of the most prevalent and popular benefits of merchandising include:
Use the following merchandising techniques to make the best product displays and, ideally, boost your sales:
Utilizing motion, sound, light, and scent to draw in customers is known as interactive marketing. In order to keep the display appealing, digestible, and relatively understated as customers browse the store, the most effective interactive displays frequently only use one or two of these components.
A great merchandising technique for stores with high foot traffic is window displays. Consider making a visually appealing window display to entice customers to visit your store if your retail location is in a mall or on a busy downtown street.
Make use of signage to inform customers about the products in substantial merchandising displays or on standard display shelves. Include pertinent details such as the product’s price and any applicable promotional information. You can also include information that might persuade a customer to interact with the product and, ideally, make a purchase, such as which products employees love the most, an intriguing product fact, or any other relevant information.
For visual consistency and customer relevance, take into account creating a theme that connects various merchandising displays. Consider creating a series of back-to-school displays with clothing and accessories for various school-related situations or events in the summer and fall, for instance, if your store sells children’s clothing.
During your store’s busiest times, provide demonstrations or other interactive events. Customers can ask the product demonstrator questions and see exactly how they might use a product in their home thanks to this marketing strategy.
Samples are a fantastic marketing tool for persuading customers to buy. They are especially effective for pharmacies, health care facilities, and retail outlets selling food or other products. Giving customers a chance to test a product for free increases the likelihood that they’ll buy it if they like it.
Be mindful of the items you place on the eye-level shelves. Make sure these shelves and areas are especially aesthetically pleasing and contain enough information for customers to make an informed purchasing decision because these are the products customers are most likely to see when browsing and not looking for a specific item.
To maintain visual consistency and to make sure customers can easily collect the products they might want to buy, make sure you regularly restock your shelves and displays. Make sure you or a coworker regularly checks the display inventory during peak store hours and replenishes as necessary. You should learn a few industry terms if you work in retail because you will come across them frequently. Sales and merchandising are two of the most prevalent retail terms you’ll come across in your line of work. You can work more effectively if you comprehend how these two ideas interact and differ. In this article, we define marketing, describe sales, list the distinctions between the two, list the advantages of marketing, and talk about marketing tactics.
What are some examples of merchandise?
While “sales” refers to a customer actually choosing a product and making a purchase, “merchandising” is the process of getting a customer to make a purchase.
What are the 5 types of merchandise?
Any item you can sell or buy is referred to as merchandise. Anything offered for sale is considered merchandise, with foodstuffs in a supermarket, clothing in a retail setting, electronics online, or raw materials in a manufacturing facility serving as a few examples.
What’s the difference between selling and merchandising?
4 types of basic merchandise
- Convenience goods. …
- Impulse goods. …
- Shopping products. …
- Specialty goods.