31 Sales Buzzwords for Pitches and How To Use Them

Utilizing the appropriate buzzwords can significantly impact sales. When I first started out in sales, I recall using any word or expression that I believed might help me close a deal. However, it frequently came across as frantic and intrusive. Things didn’t start to change for me until I started using some sales buzzwords. Be sure to start including these in your vocabulary right away if you want to increase your sales figures.

Top 21 BuzzWords for Marketing, Sales & Social Media | What is Buzzword? | Why to use Buzzword?

13 sales buzzwords

The following list of 13 sales buzzwords and expressions includes the context in which you can use them with prospective clients:

1. Align

When processes “align” in sales, it means they are working toward the same objective. When pitching a service to a company, a salesperson might mention how they can help the company’s departments align their goals. Understanding this idea demonstrates your expertise in the field, but explaining how your services can organize department goals to support one another’s success is more beneficial.

2. Big data

Big data are large sets of information. You can use this term in your sales pitch if your business manages or safeguards data. Describe to customers services like data management or analysis when you mention big data. This raises your credibility and aids in helping customers understand the trendy term.

3. Circle back

To “circle back” is to discuss a subject again or to bring up an earlier thought. You may use this phrase in a sales pitch to indicate that you can add more details later without changing the presentation’s flow. This is helpful for clarifying the main points of the sales pitch and responding to inquiries from customers.

4. Efficiency

Being efficient means carrying out tasks in a planned manner without wasting any resources. Efficiency is a fantastic feature to highlight for your product or service. Efficiency is desired by both consumers and businesses because it saves time and money. To persuade customers and earn their trust, it’s helpful to include statistics in your sales pitch that demonstrate how effectively your product or service works.

5. Innovative

Innovative means that the product or service is original. This buzzword is frequently used by marketers and salespeople in sales pitches and advertisements, so it might be ineffective if a potential customer hears many other businesses describe their products in this way. It’s helpful to give examples of how your product is unique if you use the word innovative to describe it. If you’re selling exterior paint, for instance, you might claim that it’s innovative because it only needs one coat, is water-resistant, and keeps its original color longer than other brands.

6. Intuitive

The ability of a product to be intuitive means that users can easily comprehend how to use it. Despite being technical, this word is helpful in a sales pitch because it describes the product and alerts the client to a benefit. You can include information about user-friendly features or claim that the product is user-friendly in order to make sure that consumers understand what you mean by “intuitive.”

7. Monetize

To “monetize” is to turn a thing, action, or idea into money. It’s important to share this information if your product or service enables customers to generate income since it could be persuasive. Use this term only when the customer can profit from your product because disclosing how you or your business profits could reveal confidential information.

8. Optimize

“Optimize” means to make an improvement. A useful buzzword is optimization, especially when working with another company. If your product or service improves business operations or procedures, you should highlight this benefit to prospective clients. A good word to use to describe your company’s efforts to produce the best product is “optimize.”

9. Personalization

Marketing professionals use personalization to create content that appeals specifically to an individual or group of individuals. Customers thus have the option to design a special good or service just for them. Building customer relationships through personalized service can be very successful.

10. Proof

It’s great to include evidence of a product’s efficacy in a sales pitch if sales representatives have it. It’s crucial that you provide customers with proof if you mention it. In sales, providing evidence is frequently very effective because it provides specific information about how useful your product or service is.

11. Revolutionary

“Revolutionary” refers to a big change or development. Sales representatives use this to highlight goods or services that have significant advantages. Given how similar it is to innovative, it might be more effective to give information about the product that demonstrates how revolutionary it is.

12. Strategic

“Strategic” implies that a good or service will help you carry out your plans. You might assert in a sales pitch that your service is strategic and aids clients in achieving their goals. Although it is beneficial to mention these advantages, take into account other advantages that might be more valuable to consumers. Given that they are likely to believe that using your service will help them realize a plan or a personal objective, it is helpful to offer the client additional advantages. You might, for instance, mention the skills the client can acquire by using your service.

13. Streamline

To “streamline” a process is to simplify it and speed up how quickly you can complete a task. Use the word “streamlined” when describing how your service or product can benefit businesses. If you’re talking to a consumer, you might use a word that they can relate to, like “simplified” or “efficient.”

What are sales buzzwords?

Professionals use buzzwords in sales pitches, advertisements, strategies, and marketing campaigns. Buzzwords can lend credibility to a sales representative because they are frequently used industry terms and can make them sound more knowledgeable when used. Because the sales language is enticing or persuasive, these terms can also be helpful in persuading a potential customer to buy.

12 sales buzzwords to replace when speaking with consumers

Sometimes using plain language is more effective than using buzzwords in case a customer doesn’t understand or loses interest after hearing the buzzwords too often Following are some buzzwords to avoid and some alternatives:

1. Account-based

A marketing strategy known as “account-based” focuses on a particular client or company and creates marketing materials specifically for them. If a salesperson offers account-based marketing services, this means that their business can create ads to persuade very specific target audience personas to make purchases. Due to the use of research and the personalization of the content, this technique is very effective. However, using this buzzword in your sales pitch might be confusing. Instead, it might be better to focus on how your service boosts sales or the outcomes you get for other clients.

2. Core competency

A person or company’s resources, skills, and knowledge are considered to be their “core competencies,” which can be a strength or competitive advantage. Instead of using this buzzword because many consumers may not be familiar with it, use the words advantage or strength. If you claim that providing a service is your core competency or that your product may support their business’ core competencies when selling a service or product to a business, they are more likely to understand you.

3. Disruptive innovation

To create a new market that might displace an existing market is referred to as “disruptive innovation.” This is a rare occurrence, and when sales representatives use this phrase, they usually mean that although their product is new and innovative, the market in which it is being sold is not affected. Instead of this buzzword, consider saying original, new or inventive.

4. Leverage

In sales, the term “leverage” describes the capacity to use the good or service to your own benefit. It’s wise to use a less technical word, like influence, as this one might be too technical to use with consumers. Instead of saying your product can leverage opinions, you might find it more effective and relatable to say that a customer can use a service to influence others.

5. Pivot

In sales, “pivot” means to change direction. When they want to change the subject of their sales presentation, sales representatives may use this buzzword. They may also use it to explain that their company is pivoting and experimenting with a new market, procedure, or concept. If you’re explaining a pivot in your business, you might find it more effective to explain the before-and-after of developing the product you’re selling instead.

6. Quick win

A quick victory is when you quickly get the desired outcome. This is a catchphrase with a bad connotation of empty promises. Instead of telling a customer that your product or service offers instant gratification, outline the fantastic outcomes they might obtain.

7. Secure

Secure means that a thing, idea, or service is firmly fixed in one place. Because security is a feature that consumers expect, the word “secure” can instill confidence in customers, but it can also be an unnecessary adjective. For instance, if you’re describing a secure rate, you could instead give information about how long the offer will be valid.

8. Touch base

“Touch base” means to make contact with a person. When arranging a future time to speak with the customer, you can use this phrase. But since many customers might not understand what they mean, you can use words like “follow up,” “call,” “email,” or “talk again soon” so they know what steps you or they should take to keep the relationship going.

9. Upsell

Offering a second product or service and persuading a customer to buy it is known as an “upsell.” Although upselling is a successful sales strategy, consumers may not understand what it means. Instead, you could present a different proposal and detail how it enhances the first one.

10. Wheelhouse

A “wheelhouse” is an area of expertise. A salesperson may refer to a specific service offer as their wheelhouse, indicating that they are knowledgeable about it. Although using this term can lend credibility, you might have more success if you use a more approachable term, like expertise.

11. Out of the box

“Out of the box” is a phrase that means creative. This buzzword is frequently used by marketing and sales teams to describe their way of thinking or how they carry out a particular action. Since this expression is frequently used, it might be more advantageous to use the terms innovation or creativity instead.

12. Value proposition

An offer a business makes for its good or service is known as a value proposition. The use of this word with clients and consumers is not necessary, but it may be helpful in a marketing report. In a sales pitch, you make claims about the benefits the product can offer to prospective customers. Including the worth of a good or service may persuade customers to purchase it.

Additional sales buzzwords to replace in your vocabulary

The phrases or words you can use in place of these six buzzwords when speaking with customers are as follows:


What are buzzwords in sales?

Professionals use buzzwords in sales pitches, advertisements, strategies, and marketing campaigns. Buzzwords can lend credibility to a sales representative because they are frequently used industry terms and can make them sound more knowledgeable when used.

What are the new buzzwords?

The Most Important Buzzwords of 2021
  • Viral.
  • Marketing Funnel.
  • A/B Testing.
  • Third-Party Delivery.
  • Google Attributes.
  • Final Thoughts.

What are the buzz words in business?

30 common business buzzwords defined
  • Return on investment.
  • Synergy.
  • Customer journey.
  • Deep dive.
  • Impact.
  • Ballpark.
  • Core competency.
  • Visibility.

What are buzzwords examples?

During a certain period of time, words or phrases that have little meaning but become popular are known as buzzwords. For instance, I would disregard his remarks regarding the political candidate. He’s been drinking the Kool-Aid.

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