Retargeting vs. Remarketing

Retargeting is really focused on paid ads (and can take a variety of forms, and target a broad range of individuals). Remarketing is focused on email campaigns and reaching out to those who have already had interactions with, allowing for more specific upselling and messaging.

Now that you know this person is interested in your products even though they didn’t buy anything, It’s time to create targeted PPC ads on Google or Facebook to re-engage this person. One of the products the person viewed could be featured in your advertisement, and the ad text could be modified to fit the circumstance. You could use the copy “Remember this?” or “Still interested in this dress?”

Perhaps your prospective customer wanted to purchase that dress but was unable to due to lack of time or access to a credit card. Or maybe they were debating buying it, but one more advertisement will make them decide they want it. Only 8% of these potential customers would return without the use of retargeting campaigns.

Let’s say you have a website selling baby products. After purchasing diapers, a person might want to purchase more in the future. Alternatively, they might want to purchase baby wipes or formula. You could send these clients emails informing them of diaper sales (who wouldn’t love that?) or a new product you are now offering. Offer a coupon or another incentive if a customer hasn’t made a new purchase in a while.

Retargeting Vs. Remarketing: What’s the Difference?

What is remarketing?

Remarketing is the practice of re-engaging with customers who may have already done business with a brand through email marketing campaigns. Remarketing is only possible for brands or companies with a newsletter or subscription-based email campaign.

The goal of using emails as a remarketing technique include:

What is retargeting?

Retargeting is a digital marketing technique that involves showing relevant ads to potential customers who have already visited your website but didn’t buy anything. This could involve them perusing your product offerings, adding them to their favorites list, or adding them to their cart without making a purchase. The customer’s browser is tracked using cookies during their visit to your website, giving you the chance to retarget them with relevant ads based on the information gathered.

When choosing the best marketing strategy for a product, brand, or company, it’s critical to comprehend the two types of retargeting that exist:

Retargeting with on-site interactions

Targeting a group of people who have already visited a website or expressed interest in a brand’s products is part of this strategy. These clients have interacted with a good or service in some way, but they have not made a purchase. On-site retargeting focuses on:

Third-party ad placement services, not the online brand or company, implement the personalized ads based on this on-site cookie data.

Retargeting with off-site interactions

Traditionally, website-specific behavior and interactions were the main focus of retargeting efforts. However, as users spend more time on social media websites and apps, off-site interactions have also proven to be valuable for online brands and companies. The primary distinction between off-site and on-site retargeting is that in the former case, the platform where the customer/product interaction occurs is not owned by the company or brand. The following off-site data is used by digital marketers to create tailored retargeting ads:

Retargeting vs. remarketing

After learning what retargeting and remarketing are, it is simple to see how the two aim to accomplish similar objectives in different ways. While both are successful marketing techniques for reconnecting with past or prospective customers, they accomplish this in different ways. The following list highlights the main distinctions between retargeting and remarketing:

Direct engagement vs. indirect engagement

Through the use of customized emails, remarketing is a more direct method of reconnecting with previous clients or clients who have expressed interest in a brand’s products. Retargeting is a less direct method of customer interaction that involves placing customized ads on external websites.

Previous customers vs. potential customers

Remarketing typically entails maintaining contact with clients who have previously done business with a brand or company. Customers who have interacted with a website, expressed interest in a brand’s products, or frequently visited a brand’s social media pages but have not made a purchase are typically the ones who are more targeted by retargeting.

Third-party services vs. in-house services

To display personalized ads to interested customers, retargeting frequently uses cookies and third-party services, such as social media sites and ad placement services. Remarketing also uses cookies to gather information about a customer’s website visit, but typically no outside party is involved in the outreach process of sending tailored email campaigns.

Tips for using remarketing and retargeting

The following advice will help you use remarketing and retargeting in your digital marketing strategy effectively:

When to use remarketing

When your digital marketing strategy aims to achieve the following objectives, use remarketing:

When to use retargeting

When your digital marketing strategy aims to achieve the following objectives, use retargeting:

When to use both strategies

If your marketing budget allows, think about using both retargeting and remarketing to determine which strategy is best for your brand. Combining these strategies is a potent way to increase customer retention, increase your exposure, and connect with an audience that is most likely to make a purchase.


What are 3 retargeting strategies?

Here are five retargeting strategies that can help you do that:
  • Retarget based on shoppers’ site navigation. …
  • Segment your audience. …
  • Focus on search terms. …
  • Utilize your CRM. …
  • Connect all the data dots.

What is meant by retargeting?

The practice of directly advertising to users who have expressed interest in a service, application, or other conversion but who have somehow failed to complete the conversion or maintain their interest is known as retargeting or remarketing.

What are the two types of remarketing?

For instance, you might want to remarket to site visitors who visited a particular page or section but did not make a purchase. Your remarketing audience list is then updated with their cookie ID, enabling you to display ads to them as they browse the internet.

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