What Is Reoccurring Revenue? (Includes Examples)

Reoccurring revenue is a reliable and consistent stream of income that businesses can count on month after month. It is one of the most sought-after and valuable business metrics, and it can be a key factor in determining a company’s long-term success.
For businesses, the value of reoccurring revenue lies in its predictability. Unlike other forms of monetization, reoccurring revenue streams can be reliably planned and budgeted for each month. This predictability makes it possible for business owners to allocate resources more effectively and plan for long-term growth. Additionally, reoccurring revenue can provide a steady stream of income that can enable companies to stay afloat during difficult economic times.
Moreover, reoccurring revenue can be a great way to increase customer loyalty. By creating a subscription model or offering loyalty programs, companies can offer their customers access to unique services or discounts that increase the value of their product or service. In turn, this can

What is ARR? Annual recurring revenue explained

Benefits of reoccurring revenue

For companies interested in developing a business model with recurring revenue, there are several advantages:

Greater lifetime value

The total revenue that a company can expect to earn from a single customer over the course of their relationship is known as lifetime value (LTV). Customers who make repeat purchases typically have higher lifetime values than those who only make one purchase.


Since paying customers are more likely to continue paying for the service in the future, recurring revenue models typically have more stable streams of income.

More multiples

It is simpler to determine the value of the business in various ways due to the stable income and metrics.

What is reoccurring revenue?

This is the portion of revenue that businesses anticipate will remain consistent over time. Reoccurring revenue is the type of income that is very likely to occur on a regular basis. Companies that want to keep a steady stream of income must focus on recurring revenue.

What is non-recurring revenue?

Single payments that may or may not occur again in the future make up non-recurring revenue. Clothing retailers, ticket sellers, and providers of transient housing are a few examples of non-recurring revenue. It’s challenging to assume that the customer will make another purchase in the future in these circumstances.

Benefits of non-reoccurring revenue

There are some benefits to a non-reoccurring revenue model:

Faster growth

Businesses that impose one-time fees can raise the prices they charge for goods and services, enabling them to reinvest profits in the company and foster growth.

Large margins

Businesses with non-recurring revenue models can enjoy higher margins than other businesses because they charge higher prices. This typically means that these businesses can generate the same profits that businesses with a recurring revenue model generate by selling fewer goods or services.

Other offers

Businesses with non-recurring revenue can easily provide a variety of goods and services.

Examples of reoccurring revenue

Here are some instances of recurring income you might want to think about:


Rental income is a common example of reoccurring revenue. According to the contract, which may last for a short period of time or for a number of years, money is collected each month on a recurring basis.

Long-term contracts

In many industries, businesses frequently demand that their clients sign lengthy contracts in exchange for a service. Cell phone providers are a typical example of this, as many of them demand that customers sign contracts with monthly payments for terms of two to five years. Businesses that use this subscription model can forecast future sales because they are confident that the customer will pay the agreed-upon monthly fees throughout the term of the agreement.

These businesses often include cancellation clauses within their contracts. If the customer decides to end the service before the contract expires, the customer will typically have to pay a cancellation fee.

Auto-renewing service subscriptions

Services with auto-renewing subscriptions continue to be provided until the customer cancels them. Word processing software, anti-virus registrations, music and video streaming, cloud services, print or digital publications, and internet domain registrations are a few examples of things that have auto-renewing policies. Businesses multiply the number of customers paying for the service by the average revenue per customer to determine their monthly recurring revenue.

Product subscriptions

Product subscriptions are another common type of reoccurring revenue. For the convenience of customers who frequently need items delivered to their homes, many e-commerce businesses provide subscription services. Beauty products, razors, household goods, and even office supplies are a few examples of products that can be subscribed to. Offering these items on a subscription basis makes reordering for customers easier and raises customer lifetime value for the company.

Content subscriptions

Online publications, magazines, and blogs that demand a recurring membership fee from users are examples of content subscriptions. This type of reoccurring revenue model has increased in popularity.

Vendor lock-in

Another instance of a recurring revenue stream is when clients become reliant on your goods and services and find it difficult to switch to any other provider. For instance, a cloud computing business might make it simple for customers to end their service. But doing so would necessitate the establishment of an entirely new system or procedure for accessing that data, which would consume priceless time and resources. In many instances, the business may decide to stick with a vendor because it has become dependent on the technology the vendor provided.

Support contracts

Software in particular is occasionally sold for a one-time fee with the option to purchase ongoing support services. Software that consumers buy upfront and then pay an additional annual support fee if they want additional support or licensing upgrades is the most typical situation.

Large brands with loyal customers

This example of recurring revenue differs slightly from the others in that there is no subscription and no contract requiring customers to make a purchase. However, a business can be confident that they will receive a sizable portion of recurring revenue if they have a sizable, loyal base of clients who are likely to use the service frequently. Manufacturers of soft drinks are a good example of this, as many of their customers drink several different beverages each day.


What are examples of recurring revenue?

11 Types of Recurring Revenue
  • Rent. Rent received under a contract that may last a year or longer, such as from the rental of a property
  • Leasing. Equipment and vehicle leasing.
  • Advertising. …
  • Service Contracts. …
  • Service Subscriptions. …
  • Product Subscriptions. …
  • Content Subscriptions. …
  • Support Contracts.

What means recurring revenue?

The portion of a company’s revenue that is anticipated to continue in the future is known as recurring revenue. These revenues, as opposed to one-off sales, are predictable, stable, and can be reasonably expected to continue to occur at regular intervals in the future.

What is recurring revenue in software?

A business model known as recurring revenue is one in which the revenue is predictable, steady, and likely to continue in the future. Gainsight is aware that businesses prefer service offerings with the highest level of revenue predictability and the least amount of risk.

What is recurring and non recurring revenue?

Recurring revenues are periodic earnings from regular business sources, and as a result, they are typically financial in nature. Non-recurring incomes can be either revenue- or capital-based; for example, a one-time windfall profit in a business could be revenue income, but profits from the sale of real estate would be capital-based.

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