Getting hired at a popular and competitive company like Reformation takes preparation. You need to understand their corporate culture, values, and hiring process in order to succeed. In this article I’ll provide an overview of Reformation and share the top 25 most common Reformation interview questions – with tips on how to best respond.
About Reformation
Reformation is a Los Angeles-based sustainable fashion brand founded in 2009 by Yael Aflalo. The company has become massively popular for its stylish eco-friendly designs and transparent, sustainable practices.
Reformation uses renewable energy in their factories, recycles their fabrics, and aims for zero waste. They are dedicated to reducing their carbon footprint and pioneering ethical, environmentally-responsible manufacturing processes.
With its focus on innovation, creativity, and sustainability, Reformation has cultivated an engaged community of customers and employees who are passionate about its brand and mission.
Reformation’s Hiring Process
The Reformation hiring process typically involves
- Initial phone screening
- One or more in-person or video interviews
- For some roles, a practical case study or assessment
Interviews focus heavily on cultural fit – whether you share Reformation’s values and can enthusiastically represent their mission. They’ll also assess your relevant skills and experience.
The process can take several weeks from initial phone screen to final decision. Communication isn’t always the most organized, as some candidates have experienced delayed or non-existent feedback.
25 Common Reformation Interview Questions
Here are the top 25 most frequently asked Reformation interview questions, along with tips to help you prepare winning responses:
1. How would you prioritize sustainability efforts while working in a customer-facing sales role at Reformation?
- Tips: Show you understand the importance of sustainability today, and can balance business KPIs with eco-friendly practices. Give an example of how you’d educate customers on sustainability while meeting sales goals.
2. Describe how you have previously exceeded sales goals and built strong customer relationships.
- Tips: Share examples of when you surpassed targets through strategic techniques. Highlight how you delivered personalized service and post-purchase follow up.
3. How would you keep staff motivated during slow periods with less foot traffic?
- Tips: Demonstrate your leadership skills. Discuss strategies like goal-setting, recognition programs, team events, and open communication.
4. Share a time you resolved a difficult customer complaint successfully.
- Tips: Showcase empathy, communication skills, and creative problem-solving. Explain how you turned a negative situation into a positive outcome.
5. What strategies would you use to improve sales performance and the customer experience in our stores?
- Tips: Share proven techniques to drive sales through better service and promotions. Discuss how you create an enjoyable, inclusive environment.
6. Explain the value of visual merchandising for a brand like Reformation.
- Tips: Discuss how displays attract customers, promote products, and reinforce branding. Share examples of successful techniques you’ve used.
7. How would you train new staff to embody Reformation’s values and culture?
- Tips: Emphasize mentorship and leading by example. Share how you’d incorporate company values into training and provide ongoing coaching.
8. Discuss a time you analyzed sales data to make improvements. What was the result?
- Tips: Walk through a specific example of how you leveraged insights to implement changes that boosted performance. Use metrics if possible.
9. What proactive steps would you take to maintain inventory accuracy and prevent loss?
- Tips: Discuss the importance of audits, security, record-keeping, staff training, and inventory management systems. Share an example of your approach.
10. How would you balance managing staff, providing good customer service, and store upkeep?
- Tips: Share your experience juggling multiple tasks through prioritization, delegation, and communication. Emphasize your commitment to excellence across all areas.
11. Describe how you’ve used technology to improve customer experience and retail operations.
- Tips: Share examples of how you implemented tech tools or innovations that enhanced service, sales, inventory management, etc. Quantify the positive impacts.
12. How would you address employee performance issues while maintaining positivity?
- Tips: Emphasize clear communication, empathy, and collaborative problem-solving. Discuss how you’d provide coaching and resources to improve.
13. Share an example of when you collaborated cross-functionally to achieve company goals.
- Tips: Highlight a specific project that required teamwork with diverse groups. Discuss your role, the approach, and results. Demonstrate adaptability.
14. How would you implement organizational changes to improve efficiency?
- Tips: Share your step-by-step approach to introducing changes, such as assessing operations, getting buy-in, planning rollouts, and monitoring progress.
15. Describe your experience with budget management, controlling expenses and maximizing profits.
- Tips: Share examples of strategies you used to reduce costs and optimize spending. Quantify results such as percentage decreases in expenses or revenue increases.
16. Provide an example of a successful marketing campaign you executed to drive sales.
- Tips: Discuss the marketing strategies used and results achieved. Share metrics showing increased sales or brand awareness.
17. How do you stay on top of fashion trends and industry developments?
- Tips: Demonstrate passion for fashion. Discuss sources you use to stay informed, like blogs, social media, trade shows, etc. Share how you’ve applied emerging trends successfully.
18. Tell us about a time you adapted quickly to changes in priorities or unexpected challenges.
- Tips: Share a specific example. Discuss situation analysis, creative problem-solving, clear communication, and end results. Emphasize resilience.
19. What do you think makes the Reformation brand and culture unique? Why do you want to work here?
- Tips: Show passion for their mission and values. Discuss aspects of the culture that appeal to you and contributions you hope to make.
20. How would you react if a customer questioned our sustainability practices?
- Tips: Emphasize you would listen calmly, seek to understand their concerns, educate them on Reformation’s facts and eco-efforts, and invite feedback.
21. Have you ever disagreed with a company policy? How did you handle it?
- Tips: Share a diplomatic example focused on constructive discussion and compromise, not confrontation. Emphasize following leadership decisions.
22. How do you stay motivated when faced with rejection or obstacles?
- Tips: Discuss focusing on the positive, learning from failures, celebrating small wins, trusting your preparation, and having a growth mindset.
23. Tell me about a time you successfully influenced others to adopt a new approach or idea.
- Tips: Share an example of when you used data, persuasion skills, relationship-building, and persistence to gain buy-in for a change.
24. Describe a time you had to be very detail-oriented to avoid mistakes.
- Tips: Share a specific story demonstrating diligence, organization, and commitment to accuracy – especially with numbers or financial data.
25. Do you have any questions for me about the role or Reformation?
- Tips: Ask smart questions that show enthusiasm and preparation: e.g. growth potential, challenges ahead, new initiatives, company values in action.
With preparation using these common Reformation interview questions, you can highlight your fit for the culture and capabilities to excel in the role. Show your passion for fashion and sustainability. Emphasize creative problem-solving, resilience, and a collaborative approach. This will demonstrate you have what it takes to contribute to Reformation’s mission. Good luck with your upcoming interview!
Is there anything that you would never, never wear?
Drop crotch harem pants.
What is your approach to buying shoes?
Im pretty thorough about it. I dont make quick, rash decisions. I know every shoe made by all the designers. So I know all the shoes and then I make a calculated decision. Like, I dont need that one if its similar to this. Its a strategic exploration.
