Referral Email Examples for Job Hunting and Marketing

A referral program email, also known as a refer-a-friend email, is a recruiting tool used by businesses to source qualified candidates for an available role. The email encourages employees and business associates to refer colleagues who may be suitable for the role.

Job Referral Email Templates That Work

Tips for writing referral emails

Here are some tips for writing effective referral emails:

What is a referral email?

A referral email is a tool that draws on the positive experiences of the contacts you or your company already have to grow your network or clientele. When looking for a job, you can use recommendation emails to ask people you know if you can use them as a referral or if they can point you in the direction of contacts in your field. As an alternative, you can use marketing referral emails to encourage your clients to recommend your business to others and invite new customers to do the same.

A discount or referral bonus is frequently included in marketing referral emails. Additionally, many employers reward their staff with bonuses for referring clients to human resources These are strong inducements to get customers and staff to share content with their networks.

Referral emails in job hunting

Here are some examples of referral emails that you or someone else might use in their job search:

Requesting a referral

Dear Ms. My name is Eliza Saunders, and from March 2018 to August 2020, you served as my immediate supervisor at Technical Contact Centers. I hope you are doing well. Your advice gave me the confidence to apply for a customer service management position at AllTech Contact Support and helped me grow as a customer service representative. I would be grateful if you could recommend me to someone. If you are interested, the job listing is alltech. com/careers/listing-19326, and a copy of my resume and cover letter are attached to this email. If you have any additional queries or would like more information about my qualifications and our time spent working together at Technical Contact Centers, please let me know. Thank you for your time and consideration. Sincerely,Eliza Saunders.

Career networking

Dear Mr. Jones, my name is Evan Juarez, and I just received a Bachelor of Science in Business Administration from the University of Texas. A recruiter at Accounting Staffing International named Joseph Bryce suggested that I get in touch with you regarding openings in the human resources field. Last year, he and I shared a job at the university administration office. I’m looking for jobs in payroll, benefits, or human resources. I have worked in offices for nearly five years, including the UT administration office and a CPA, among other things. Please find my resume attached. I appreciate any assistance you can give. Sincerely,Evan Juarez.

Employee referral

Dear Ms. Yun,My name is Jocelyn Romero. Alex Faber, one of your workers, suggested that I send you my resume for the open position of social media specialist. I have five years of experience working in social media and a marketing bachelor’s degree. As you advance into new digital horizons, I would adore to develop alongside Janes Apparel. I am very familiar with several social media management systems. I have raised online sales through social media promotions by 15% and increased engagement on OwlBeards Books and Gaming social media accounts by 25% over the past two years. I have attached my resume and cover letter. I appreciate your time and thought, and I hope to hear from you soon. Sincerely,Jocelyn Romero.

Letter of recommendation

Dear Mr. Jaenelle Jones, who works in recruiting at Blooming Gardens Landscaping, is my name. While Colin Spears was employed here as a benefits specialist, we collaborated frequently. He is a strong candidate for any position in human resources, particularly in benefits and payroll. Colin is detail-oriented and exceptionally well organized. He actively negotiated the costs of our employees’ benefits and assisted us in selecting the best options. He quickly seizes the initiative on new projects and keeps abreast of the most recent trends and products. In order to reflect the most recent changes to our policies and procedures, Colin also assisted me in revising the employee manual. Please reach out to me at 863-495-1600 or j. jones@bloominggardens. com if you would like more information on my experiences working with Mr. Spears. Sincerely,Jaenelle Jones.

Referral bonus program

We want your hardworking, inventive friends to help us become the best staffing agency on the west coast, so this is the perfect time to remind you about our referral bonus program as we prepare to grow our recruiting, billing, and sales teams after the new year. If we add your referral to our group of temporary workers, you get a $20 bonus and an additional $50 after their third successful assignment if we hire them permanently, and you get a bonus of $25 for every new permanent hire you recommend and an additional $50 for every recommendation who stays longer than 90 days. Please have your referral send their resume to careers@superstaffing. Make sure they include your name in their email or cover letter when using Please get in touch with me or your department manager if you have any questions. Sincerely, Kailey Brown, Human Resources Manager We look forward to meeting with your friends!

Referring a candidate

Dear Mr. Alvarez,Im Jason Cohen, and I work in the billing department. I would like to suggest Arden Green, a friend of mine, for the recently available position in the purchasing department. When Arden and I volunteered at Pretty Paws Veterinary Clinic and Rescue, we worked closely together. He was willing to complete any task put in front of him and was helpful. He is also very organized and an excellent communicator. He was closely involved with the clinic’s suppliers and frequently assisted the staff with filing and intake forms. I have attached his resume and cover letter. If you have any queries or would like more information about my experiences working with Arden, feel free to contact me at extension 16. Thank you for your consideration. Sincerely,Jason Cohen.

Referral emails in marketing

Here are a few instances of referral emails being used in marketing:

Product review

Dear Ms. Andros, Thank you for your recent purchase; we hope you enjoy your new specialty print scarf. We would appreciate it if you could share your impressions by leaving a review of our product and service at modmade—every kind word counts. com/product-reviews. Thank you!ModMade Clothiers.

Service review

Dear Mr. Wright, it was a pleasure editing your book, and I’m looking forward to seeing how people respond to it. As you are aware, I get a lot of my clients from recommendations and reviews. I have a referral template on my website at paperproof, could you please take a moment to leave a review of your experience working with me? com/review, or you can respond to this email directly. Thank you for your time and business. Sincerely, Beverly AndersonCopy EditorPaperProof Writing ServicesI look forward to working with you on the following book in your series

Requesting a client referral

Dear Mr. Williams, At Full Color Memories, we work hard to produce the highest caliber images and videography for every significant event, so we were thrilled to hear how pleased you were with your graduation pictures. We specialize in weddings, birthdays, graduations, and award ceremonies. If you have friends or family members who want to remember an occasion, we would be honored to create their photos and videos—and there’s something in it for you too. Your referral link is fullcolormemories. You get a 20% discount on repeat orders and photo gifts, and your referrals get 10% off their entire order as well. com/williams-referral, or have them mention you when they come in. Sincerely, Amy GrossFull Color Memories We look forward to working with you again and getting to know your friends.

Referral offer code

Share your InkedBox referral code Gloria-2020 with all of your stationery-loving friends to receive $5 off your next box and $5 off their first one, respectively. Don’t forget to remind them that each box is customizable, so both traditional and modern stationery lovers can find an InkedBox they’re sure to love.We look forward to meeting our new pen pals.InkedBox

Social media referral

If you share your unboxing video on social media, you’ll receive 10% off your next order! Don’t forget to tag us when you post to get your discount, Conrad! Your order is on its way to you. We cant wait to see your reaction!Phantasmic Printing.

Follow-up referral email

Hello Julien, We just wanted to let you know that you still have two weeks to share your referral code so that you and your friends can take advantage of our delicious chocolates at a 10% discount. They just need to follow the link chocolateart. com/jfebruary21 to receive the discount, and when they place an order, your account will update itself. Share the cordial tidings!Chocolate Art Emporium.

Social media check-in

Come by the store and you’ll receive a 20% discount for checking in on social media because it’s been a while since we’ve seen you, and we miss your smile. I look forward to seeing you soon at Espresso Yourself Donuts and Coffee. Grab your preferred latte and donut meal for additional savings.

Referral contest

Hello, Printfessionals! Our semi-annual referral contest will begin next week! Each of you will receive a unique referral code that you can share with your friends via social media, email, text, mail, carrier pigeon, or any other method of communication. Remember, only confirmed sales count toward the total, and each referral receives a 10% discount, and the person with the most referrals at the end of the three weeks wins a scrapbook prize package. Keep an eye out for your code, and we hope to meet all of your friends there. PrintMania Paper Crafts.

Brand ambassador

Dear Evanne,Im Stewart with Artist Studio Art Supplies. We would love for you to be a brand ambassador for us because we adore your artistic style. Every month, we would send you a voucher for a product so you could use it and tell your followers about it. We only request that you mention us once a week in a post. You can respond here or complete a brand ambassador form at artiststudio if you’re interested in working with us. com/brand-ambassador-profile. We appreciate your time and hope to hear from you soon. Stewart Almstead, Head Brand Ambassador

Extra incentives

Dear Amelia,We know you loved our swimsuits and wraps, so be sure to tell your friends!Every referral gets you and your friend 20% off your entire order (even clearance), which means that you can save up to 70% each! Act quickly, though—this special deal expires on March 1. I look forward to hearing from you!MadDash Activewear.


How do you write a referral message?

Businesses send referral emails to their existing clientele in order to find potential new customers. Referral emails use the customer’s professional network to find qualified leads who might be facing similar problems or need similar services.

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