Mission Statements: Their Purpose and How to Write One

A mission statement is a concise explanation of the organization’s reason for existence. It describes the organization’s purpose and its overall intention. The mission statement supports the vision and serves to communicate purpose and direction to employees, customers, vendors and other stakeholders.

Additionally, there appears to be some confusion regarding the distinctions between vision, mission, and purpose as well as what matters most in an organization. If you don’t know which to tackle first, don’t worry. There is a reason for everything, and I will explain each concept so you won’t have to rely on your own judgment about what will ultimately be best for your team.

Let’s define vision first and examine why it can make or break a company’s success in its capacity to foster an upbeat, engaged workforce of individuals who can make a difference. A vision is where the company is going. If objectives and plans are carried out as intended and serve as the foundation for the way the company defines success, then that is what the future will look like. Typically, it is created by the executives, who then use it to inspire the team about their destination.

I’ve discovered that a vision must be depicted in a way that encourages team members to buy into it. If they do, they will know that their work has been successful if they reach the goal and are directly responsible for it. Along with that, they may receive praise, honors, a raise or promotion, or just really warm, fuzzies-up feelings for being a part of that organization with the best leaders in the field.

This is the hope. But first, we need to make sure the vision is clear. It’s everything. And failing to develop one can result in a workplace that is stagnant, a problem with engagement, and a low bar for goal setting. Companies want to be everywhere in the world, but they also want the world to be where they want it to be because of them. Vision is the “be” in the company culture’s “Be, Do, Have” model. “.

A mission is different. It’s more of an operational vision statement that will give the vision traction and legs. What the business does, who it serves, and a plan for achieving the vision are the what, who, and why. It focuses on why this business is the best choice for the position given the clientele it serves.

Mission statements are used to clarify the short-term objective and maintain attention on the plan. The majority of leaders can then communicate this to their teams to keep them focused on what they need to do right now and on task. Creating a positive culture is the “do” process, and it can be what propels everything else forward.

A company’s vision and mission are crucial for defining its goals and identity as a whole and for generating movement and noticeable results. Getting very clear on the concept of creating and leading with purpose and defining how it shows up every day will be the element that will bring this all together.

In this context, the definition of “purpose” is “a person’s sense and feeling of resolve or determination.” “In my experience, the best way to determine an organization’s purpose is to ask the business why it is carrying out the work it is. Why do you all show up for this company and not the one across the street? What great problem are you solving or what movement are you championing? If you don’t do it, what are the consequences? Who loses? Or who will do it instead?

When a strong human brand draws people into a discussion that unequivocally states, “I love my job,” I love what I do. Purpose is typically at the forefront of my statements like, “I love my business and the people I work for/with.” It is the “have” at the end of the day.

Vision is the picture. Mission is the road map to get there. Everyone feels a sense of purpose when they complete their intended task, from the CEO to the janitor. When certain behaviors drive values and produce a human-centric culture, there is purpose. And those actions produce the feelings we desire, not just after achieving major objectives and getting the results we desired, but also while carrying them out.

Vision, Mission, Purpose: What’s The Difference?

What is the purpose of a mission statement?

Mission statements are essential for many reasons, including the following:

What is a mission statement?

A company’s mission statement provides a concise explanation of the organization’s goals and the basis for its existence. Although each mission statement is distinct, they should all describe a company’s skills, services, products, and focus.

How to create an effective mission statement

To write a fantastic mission statement for your organization, follow these easy steps:

1. Detail what the organization does

Regardless of whether it is a service or a product, begin your mission statement by simply stating what the company produces or provides. For instance, a creative firm might claim that it creates marketing and advertising materials for customers.

Sometimes it can be useful to highlight a specialty or area of expertise to set your company’s goods or services apart from the leading rivals. For instance, the same creative agency might claim they use copywriting, photography, and graphic design to produce stunning marketing and advertising materials for small businesses. By highlighting the company’s unique selling point, you can attract customers and influence their purchasing behavior.

2. Explain company operations

Describe in detail how the company completes the tasks listed in the first step. Given that mission statements should be brief, you can describe the operations in general terms. In this section of the mission statement, many organizations decide to include one or two of their core values. Some examples of the core values you often see include:

3. Describe the companys motivation

A strong mission statement should also describe the organization’s motivation for existing. By including this, you can make a declaration that has impact and effectively conveys the company’s passion. If you’re having trouble figuring out the company’s goal, consider the reasons it was founded.

4. Proofread the mission statement

Look over the completed mission statement for any grammatical or spelling issues that should be fixed. Reading the statement aloud can help you catch any awkward language or areas that need clarification. You must carefully select words that are actionable, instill confidence, and convey passion if your mission statement is to inspire employees and draw customers. Applying an effective statement to a real-world scenario will allow you to assess its efficacy after you’ve created one.

Keep in mind that a mission statement should be reviewed and revised on a regular basis. Although the fundamental principles should not change, you might discover that the organization’s objectives or culture have changed over time.

Examples of mission statements

You can use the following examples of well-written mission statements as a model:

Example 1

To offer customers clothing that is both fashionable and reasonably priced, created by local women designers who are dedicated to using materials that are sourced ethically and sustainably. “.

Example 2

To offer a variety of customers a tasty and healthy cold-pressed juice beverage made from locally grown and organic fruits and vegetables. “.

Example 3

“To make every passenger’s satisfaction our top priority while providing exceptional customer service for our customers.” “.

Example 4

To create workable financial solutions for businesses and individuals that enable them to reach their financial independence and investment goals “.

Example 5

“To offer new homeowners high-quality housing options that suit their requirements, preferences, and spending limits.” “.


What are the 3 purposes of a mission?

Mission and vision statements serve three crucial functions: they inform strategy development, explain the organization’s purpose to stakeholders, and create measurable goals and objectives for measuring the success of the strategy.

What is the purpose of mission in organization?

A brief summary of your company’s goals is contained in your mission statement. A mission statement perfectly explains the “what,” “who,” and “why” of your business. The best mission statements serve as a company’s operating manual. Every action your business takes should further its mission.

Related Posts

Leave a Reply

Your email address will not be published. Required fields are marked *