22-Step Product Launch Checklist (Includes Bonus Tips)

Your seven-step product launch checklist:
  • Define your audience.
  • Position your product.
  • Set your launch goals.
  • Time your launch.
  • Prepare for customer support.
  • Schedule your content.
  • Analyze your product launch.

Product Launch Tracking Checklist: What you should be checking before you launch!

Why is a product launch checklist important?

Several factors make a product launch checklist crucial, including:

What is a product launch checklist?

A checklist of tasks that must be accomplished in order to successfully introduce a new product to consumers is known as a product launch checklist. It aids in planning the actions, procedures, and resources that you and your team must take before launching any product.

Product launch checklist

Take a look at the following product launch checklist, which you could apply to your own company:

1. Perform market research

When launching a product, the first thing you should do is figure out what drives your target market and what problems they have that need solving with a product. You can use this knowledge to create a product that will satisfy those needs.

A simple way to conduct market research is to get in touch with 10 to 15 of your current or potential clients. Ask them about any pain points they may be feeling or if there are any products they wish were available to address a particular need when you are speaking with them. Ask them to be more specific or provide you with more information if they do mention any pain points or a product they wish was available.

You can develop a buyer persona, a research-based profile that describes a target buyer for the product you’re launching, once you’ve finished speaking with your current or potential customers and fully comprehend their challenges.

2. Create your positioning statement

The following action you must take is to draft a positioning statement. Explain who the product is for, what it does, and how it differs from similar products on the market in your statement. You could even provide more specifics in your positioning statement, such as a description of your intended market, the name of the product category your item belongs to, or even evidence of how unique your item is.

3. Present to stakeholders

You must present your new product’s positioning statement to important company stakeholders, such as executives, managers, or even your product development team, who are in charge of creating the item you want to sell to customers, after you have created one. It’s a sign that a product will be well-liked by customers if the key stakeholders and team members adore the concept.

4. Develop a go-to-market strategy

Developing the plan for launching and promoting the new product comes next after getting support from your team and important stakeholders. Investigate various go-to-market tactics, including the flywheel and funnel strategies. Consider the kind of content you want to use at each stage of the purchasing process as you develop your strategy because you will need to produce content before your launch.

5. Develop a media plan

A media strategy should be in place before launching. The process of deciding how, where, and when to share media with your target audience is known as media planning. Remember that you only get one chance to launch a product successfully, so you need to maximize any publicity you can generate.

6. Assign roles for the team

It’s crucial to assign key responsibilities to each member of your team as you develop your strategy so that everyone is aware of their roles and the deadlines by which they must be fulfilled. Making sure that team members have clear responsibilities prevents effort duplication

7. Consider bonuses

You might want to think about rewarding early adopters of your product with bonuses. When your product first launches, a special offer can significantly impact how many people decide to try it out. If you do decide to give early adopters a special bonus, decide what it will be so you have plenty of time to make it.

8. Choose a day for the launch

It’s crucial to pick the best day and time to introduce your new product. First, consider whether the business is seasonal. The next step is to choose the ideal launch date. According to research, Tuesday is frequently the best day of the week for product launches. You should also select the right hour in the day. For instance, you might want to make sure that everyone on your team is available to answer calls, ship products right away, or handle any potential unforeseen difficulties.

9. Communicate launch details to stakeholders

It’s crucial to inform important stakeholders about the launch, including your promotion strategy and the launch date and time. You should also inform them if you want them to take any specific actions at this time, like posting content on social media or emailing clients.

10. Check with your support team

Make sure your customer service team is aware of the launch’s time and date. Additionally, make sure that your customer service staff is knowledgeable about the product so they can respond to inquiries from customers and that you have the resources in place to handle a sudden increase in calls.

11. Set a goal for your launch

Setting a SMART goal for the launch is crucial. A SMART goal is one that is precise, measurable, achievable, pertinent, and time-bound. For instance, the purpose of your product launch could be to raise awareness, boost sales, or even just coin a new name for your product.

12. Create promotional content

After formulating a plan and deciding on your objectives for the launch, you must produce content that advances those objectives. Your promotional content may consist of blog posts, instructional videos, landing pages, as well as written and visual posts on social media.

13. Create a press release

Using a press release, you can draw media attention to your upcoming product launch and create buzz about it. However, it’s crucial to remember that every month, journalists receive a large number of press releases, so you must write yours in a way that will grab the attention of anyone who reads it.

14. Reach out to key journalists

Find any influential journalists who might be particularly interested in the product you’re about to launch, and then get in touch with them with information about the product and what makes it special. Include important details like the launch’s time and date.

15. Perform testing

It’s crucial to invest time in testing a few days before your launch. Give yourself enough time to test so that, if anything goes wrong, you can fix it well before the launch. You should test the process of adding the product to your shopping cart and completing the checkout in addition to testing the product itself. The objective should be to make the checkout process as simple as possible for potential customers.

16. Launch internally

Launching your product internally first is a great way to test to make sure everything functions properly. You will be more likely to spot technical issues the more employees you have go through the checkout process.

17. Communicate externally

Your launch will be more successful if you can generate more buzz on that day. This is why you ought to think about telling your friends and family about the launch, and you ought to encourage your employees to do the same.

18. Engage your audience on social media

Prior to your launch, you should begin to generate buzz with your own social media audience. You could, for instance, begin by addressing a problem that your clients are having. You could also simply begin disseminating articles that discuss upcoming releases and excite readers about how they will enhance their lives.

19. Prepare to fulfill orders

You should consider whether you are equipped to fulfill customer orders in the event of high demand. Make sure you have the inventory and business infrastructure in place before you launch to satisfy your customers’ demands. Additionally, you ought to have a backup plan in place in case you do run out of stock.

20. Send your press release

In general, it’s a good idea to send out a press release three to five days before you want the media to cover it. With the aid of this data, you can choose the ideal day to release the press release. Make sure to blind carbon copy (Bcc) the recipients if you’re distributing the press release using your own personal database.

21. Launch your product

The above steps must be finished before launching your product. At the time of the launch, you might want to think about joining the customer service team and personally supporting those first clients. This can assist you in learning more about the reactions of your customers and what they think of your product and launch. Additionally, it demonstrates to these early adopters how much your business values their input.

22. Evaluate the results

Evaluation of the launch’s outcomes is the last action you should take after launching a product. You should be prepared to modify your plan if you notice that you aren’t getting the desired results and want to do better. Likewise, assess your success in achieving the objectives you set for the launch. For instance, even if your initial sales were low, if your goal was to raise awareness and you succeeded in doing so, you were a success. If your launch didn’t achieve your objectives, you might want to assess your strategy and make changes for subsequent product launches.

Tips for a successful product launch

You can use the following additional advice to improve the likelihood that a product launch will be successful:


What is product launch checklist?

A checklist of tasks that must be accomplished in order to successfully introduce a new product to consumers is known as a product launch checklist. It aids in planning the actions, procedures, and resources that you and your team must take before launching any product.

What are the six steps of a product launch plan?

6 Steps to a Successful Product Launch
  • Test thoroughly before your launch. You can use testing to confirm that your product, business, and target market are prepared for launch.
  • Invigorate your team. …
  • Prepare for an increase in sales. …
  • Remember your core business. …
  • Establish metrics as you go. …
  • Gather feedback after your launch.

What are the 7 marketing tips in launching new products?

Marketing Tips for Launching a New Product
  • Study your competition. …
  • Target the ideal customer. …
  • Create a unique value proposition. …
  • Define your marketing strategy and tactics. …
  • Test your concept and marketing approach. …
  • Roll out your campaign. …
  • Know your product’s lifecycle.

What are the five steps to launching a product?

Let’s look at each of the 5 steps in detail.
  1. Market Research & Positioning. The first step in launching a product is to understand the customer segment.
  2. Go-To-Market Strategy. …
  3. Content Creation. …
  4. Internal Communication. …
  5. Product Launch.

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