When marketing your business, pricing strategies can play a critical role in determining your success. It’s important to create pricing pages that effectively communicate the value and cost of your services or products. This blog post will help you understand how to create effective pricing pages that can help entice new customers, encourage existing customers to stay, and ultimately, help increase your overall sales. We’ll discuss the importance of pricing pages, how to structure them, and the key elements you should include to make them effective. With the right information and tools, you can create pricing pages that bring in more customers and help your business thrive.
How to Design a Perfect SaaS Pricing Page
What are pricing pages?
Pricing pages are sections of commercial websites that advertise the prices of goods or services. They make it possible for potential customers to look over their options and choose the one that best serves their personal and financial interests. Website visitors can view the features of the products and get answers to their questions in addition to the prices, which can affect their purchasing decisions.
Pricing pages are frequently used by businesses that provide subscription and readership services to entice new customers. It may be advantageous for you as a business owner to strategically arrange your website in order to engage visitors and inform them of the advantages of purchasing your products.
21 best practices for improving your pricing page
Here are 21 methods you can employ to improve your pricing page’s usability and aesthetic appeal:
1. Use a simple layout
Customers can easily browse your collection and sign up for the service that appeals to them thanks to a straightforward layout. Make sure the headings, subheadings, and organization convey the page’s purpose. You can also display the services using columns and rows. For instance, you could designate one row for each of your company’s three subscription plan options and align them all on the page.
2. Compare prices on each option
Install a feature that allows customers to compare each plan with one another. You can include a button on the pricing page that leads users to a new window or page that describes the distinctions. The comparisons can speed up the purchasing process by enabling customers to find the features they want and estimate the cost.
3. Distinguish between the options
Make sure the customer can tell the difference between each option you offer on the pricing page. Making the distinctions clear can aid in influencing the purchasing process and give customers the assurance to select one service over another. They can also understand exactly what theyre paying to receive. Think about including a list of characteristics to explain why one choice is superior to the other. Using highlighted words to indicate the additional components, you could, for instance, include a brief checklist for the least expensive subscription and a lengthy checklist for the most expensive subscription.
4. Highlight the most popular option
If prospects are aware of which product is the most well-liked by other customers, they might feel more secure in their choice. Distinguish the best option to encourage consumers to subscribe. You might place the plan in a higher column and label it “Most popular” or “Best value,” for example. Alternatives include putting a clear border around the plan’s details or making the text’s description larger. Make sure the uniqueness of the plan doesn’t interfere with the straightforward design of your pricing page.
5. Give each plan a name
Another method of separating choices is to give each plan a name. Consider naming the tools in accordance with the requirements of your target audiences. For instance, imagine that your company operates a music streaming service that offers three different subscription options. The smallest plan can be called “Basic” and described as being “best for individuals.” The “Pro” option has the designation “best for small businesses,” while the “Premium” plan has the designation “great for families.” Give your customers the information they need to determine which subscription offers the best value.
6. Write brief descriptions
Visitors can be engaged by the words, or copy, you write to describe the goods or services. Consider adding a single sentence that summarises the purpose of the subscription beneath the headings that display the plan’s title. You can include a list of notable features, for example. Add a description to each choice, making sure the user can distinguish one choice from the alternatives.
7. Include frequently asked questions
A list of frequently asked questions and their responses on your pricing page can directly address concerns and increase customers’ confidence in purchasing from you. Consider the aspects of your plans that prospective clients are most likely to think about. Make the list accessible on the website so that users can easily find it. Here are examples of topics your FAQs might address:
8. Attach your refund policy
Clarify your refund policy on your pricing page to clear up any misunderstandings about the subscription terms. Below the product descriptions, you can add an active link that customers can access quickly. Additionally, it might be advantageous to include the link on the payment page before customers sign up for the service.
9. Decorate the page with brand colors
Your pricing page’s color scheme may enhance its aesthetic appeal. Select color schemes that go with your company’s logo and the visual elements you used in other parts of your website. As potential customers peruse your products, you can keep telling a story about your brand.
10. Incorporate a call-to-action
A call-to-action is a request made to the customer to take an action in support of your company. Examples include agreeing to a free trial or making a purchase. Include call-to-action buttons on the pricing page below a description of each subscription plan. To draw the attention of the customer, you can fill the buttons with various colors. Make sure they are clear so the user knows what will occur when they click the link.
11. Provide assurance to customers
One thing that customers might be worried about is the level of commitment they’re making when they choose to sign up for your plan. Write succinct, reassuring copy to allay their worries and pique their interest in making the purchase. For instance, you could add two sentences stating that customers can cancel their subscriptions to the service at any time and won’t be charged any additional fees. Include the copy in the product descriptions so that users can see it as they browse the pricing page.
12. Paste customer testimonials
Customer endorsements are direct quotes or videos of actual customers expressing their love for your products. Reading about others’ satisfying experiences can encourage website visitors to sign up It can pique their interest in your subscriptions if you paste the testimonials at the top of the price page where they can see them right away.
13. Filter options
The use of filters on your price page can help customers find options that interest them. If you sell goods or services internationally, the improved search results may be helpful since the prices for your subscriptions may be in various currencies and the plans may vary depending on the prospects’ locations. Consider including a dropdown menu on the website so that users can choose their native tongue, currency, and physical location.
14. Let users manipulate the prices
Making your price page more interactive is another way to increase conversion rates. You can add buttons that users can click to change the prices based on the details they enter rather than listing your subscription plans. For instance, if they say they’ll use the service for school and want to be the only listener on the plan, you can show them a price and item that corresponds to their preferences. The website can provide more individualized recommendations to improve the user experience.
15. Present a free trial option
An opportunity for customers to temporarily use a subscription to your service without paying for it is a free trial. Trials typically last for one week or one month. Think about introducing a free trial option to let customers examine the advantages of your products. When customers have positive experiences, you can give them access to the most comprehensive subscription plans to convince them to formally accept the offer.
16. Practice transparent communication
Your website copy needs to be clear and pertinent to your target audiences. Customize your messages to answer obvious questions about your services. The customer can quickly find what they’re looking for, and the ease of your pricing page can keep them interested for longer. Here are examples of details to emphasize:
17. Incentivize quick purchases
Customers who sign up for the subscription service right away should receive a reward. You can quicken the purchasing process and increase conversion rates. When customers learn they can receive an additional benefit once they subscribe, they might be more likely to buy. Examples of incentives include:
18. Display your prices in descending order
When your prices are listed in descending order, customers may find them more appealing and sign up for your service. Display the most expensive plan first on the pricing page, then go over its advantages and how they affect its high price. Potential clients with predetermined budgets might find the strategic coordination appealing. By the time they learn about the cheapest item, they might be more eager to buy it since it might be the most appropriate for their financial situation. The decline can also lessen the possibility that your price points will turn away customers.
19. Offer an upfront payment option
Customers frequently pay a predetermined sum of money each month to fund their subscriptions, but it may also be practical to offer an annual payment option. The customer can be assured that their purchase has finished processing without incurring any additional fees, and your business can get the money up front. Explain the one-time, yearly purchase in the service plan description. You can encourage customers to choose by offering a discounted rate for subscriptions that are immediately renewed for a full year.
20. Publish strategic headings
Customers frequently read the headings on your pricing page first when they visit the website. By employing clever headings, you can persuade readers to focus on your content more intently and facilitate navigation. Think about how you phrase things to highlight your payment options and the actions you want people to take.
21. Install a chat feature
A website add-on known as a chat feature enables users to communicate with a company representative in real time. Customers can get prompt responses to their inquiries, and the salesperson can speed up the purchasing process by providing links and going into more detail about the advantages of buying the products. By using the chat feature to provide top-notch customer service, businesses can convince customers to buy their products. Consider writing a script that promotes giveaways and embodies the brand persona.
What should a pricing page include?
A pricing page is a landing page on your website that lists the various pricing options or tiers offered to customers as well as the advantages and features included in each tier.
How do you design price tiers?
- Keep your language simple and straightforward. Buyers don’t like confusion.
- Limit your pricing plans to a few options. …
- Reduce friction points. …
- Utilize price anchoring. …
- Highlight a recommended plan. …
- Add the number nine to prices. …
- Make the CTA prominent. …
- Improve information and action.