physician liaison interview questions

Insightful Physician Liaison Interview Questions
  • Tell me what makes a good physician liaison, or why do you think you would be a good PL?
  • Why do you want to work at this practice?
  • What are you looking to achieve in this position?
  • What are you looking to achieve in this role?

Physician Liaison Training: Effective Physician Liaison Marketing Strategies!

Finding the Right Physician Liaison for Your Job

“Recruiting the perfect physician liaison is not about finding the most experienced applicant; but evaluating all the unique levels in the overall hiring process, how they work together, and investing the time to ensure your physician liaison will deliver that competitive edge you need for your marketing.“

One of the most prominent challenges physicians face when building a successful physician relations marketing program is finding the right individual to lead their referral marketing efforts.

Doctor’s understand the value a physician relations marketing program will bring to building their patient base and medical practice. As a medical specialist, you’re a portion of practice is built through local physician referrals, meaning you need to actively market to referring doctors to increase patient referrals.

With the reality that having strong referring physician relationships will increase patient referrals and practice growth; specialist have to concentrate marketing efforts towards local referring physicians.

This means implementing a physician relations marketing program and hiring an effective physician liaison.

4 Essential Ways To Make Sure You’re Supporting Physician Liaisons Through The Hiring & First 90 Days

Before I talk about the interview and job posting details, we need to recognize the main reasons where a physician can go wrong when hiring a physician liaison.

Our market research shows that the number one challenge that most physicians face in hiring a physician liaison is avoiding employee turnover.

Physician liaison employee turnover can be detrimental to the physician relations marketing program. This issue can result in stagnant marketing and costly loss of time and resources for the practice.

I want you to evaluate how invested as the physician or medical practice you are in the physician relations marketing program.

I know this seems like an obvious question, but are you taking shortcuts in time, finances and resources that could affect the outcome of the physician relations marketing program?

To implement highly successful physician relations marketing program, you need the marketing to be a combination of quality visits and quantity number of office visits.

Commit to the physician relations marketing by hiring a physician liaison to focus full-time on building your marketing and relationships with local referring doctors.

Full-time doesn’t have to mean doubling your marketing budget but, what applicant is best for the role and the results you’re looking to achieve.

For example, if you hire a part-time physician liaison with 6+ years with pharmaceutical sales experience that will be the same cost as hiring a recent college graduate as a full-time physician liaison.

Since both physician liaison applicants require training no matter the previous experience, the entry-level college graduate could be the better option.

This is because the cost of hiring them full-time is the same as an experienced part-time medical sales rep, but you are getting the benefits that a full-time employee brings and more likely to retain the physician liaison.

This is my NUMBER #1 TIP for hiring a physician liaison.

Developing a full-time role for your physician liaison will ensure that your applicants are more committed to the position.

A full-time physician liaison position will provide possible applicants with that stability and support they need when looking for employment.

Often time’s physicians and medical practices experience high physician liaison employee turnover because the role is part-time.

Unfortunately, part-time physician liaison jobs have high turnover because they lack the benefits and stability of full-time positions.

This means part-time physician liaison positions are often accepted as “bridge jobs”.

A “bridge job” is when applicants accept the position as a part-time physician liaison to gain experience and income until they find a full-time opportunity that will provide them with greater financial stability and career advancements.

Leaving your physician relations marketing program with inconsistent marketing and a costly loss of resources and time.

Full-time physician liaison employees guarantee you they have needed authority to properly manage, full commitment from your physician liaison, and the time necessary to build the marketing.

Full-time means FULL- AUTHORITY to manage the program as a physician or employer. You have the physician liaison’s FULL-COMMITMENT to the position and program. You have their FULL- ATTENTION & TIME to execute on referral marketing objectives and campaigns. Full-time also means you get FULL- EFFORT AND FULL-RESULTS.

Part-Time means PART: effort, partially committed, and partially available.

Part-time physician liaison hires cannot produce the results because they do not have the needed time required to properly execute referral marketing in a number of physician office visits, follow-up, tracking, and reporting.

Developing a full-time position will ensure that your applicants will also provide you with more qualified applicants to choose from.

Develop a physician liaison role that reflects the needed professionalism you want from your applicants and is too good to give up!

Is your physician liaison marketing equipped with all the knowledge and resources to be successful?

The most successful physician liaisons are those that have the support of their practice through training and resources. Providing internal structures and training will make them feel that the physicians and practice view them as vital assets and trust them with driving the physician relations marketing program.

  • Referring physicians will be more satisfied because the physician liaisons will be capable, professional, and committed to providing value for their practice.
  • You will have to recruit less because your physician liaisons are staying in their jobs after investing in the training process
  • Recruiting will become more accessible as your medical practice or hospital develops the reputation of having a high level of professionalism for physician relations marketing with the best place for physician liaisons to work.
  • Providing the necessary training specific to the practice alongside resources for structure and organization will improve the marketing and enhance the opportunity for your liaisons to grow their career.

    2. What do you think would be the highest selling point with promoting our facility to a general physician for patient referrals?

    Take note of candidates who demonstrate sales abilities as well as knowledge of the facilitys services. Be wary of candidates who attempt to sell the facility without determining the physicians general needs.

    FAQ

    What does physician Liaison do?

    Even professionals who have been in healthcare for a long time may still wonder, “What is a physician liaison?” A physician liaison is a professional that represents a physician or group practice, including specialists, to other healthcare groups, and hospitals, and creates relationships between different providers.

    How do I become a successful physician liaison?

    Here are ten tips that you will need to be a successful physician liaison.
    1. Effectively Communicate Between Referring Doctors and Specialty Physicians. …
    2. Understand the Healthcare Industry. …
    3. Conduct Your Activities in a Professional Manner. …
    4. Be Exceptionally Organized. …
    5. Be Data-Driven When Examining Performance.

    What are some examples of professional skills and personal characteristics that a patient liaison should have?

    Patient Liaison Requirements:
    • A degree in psychology, social work or a related field.
    • Prior experience in healthcare.
    • Knowledge of medical terminology.
    • An understanding of medical insurance policies.
    • Excellent interpersonal skills.
    • Excellent communication skills.
    • Relative physical strength to lift or move patients.

    What is physician outreach?

    A physician outreach program is essen- tially a tactical physician relations initiative designed to solicit patient referrals from healthcare practitioners as a way to drive growth, awareness, and revenue to the institution.

    Related Posts

    Leave a Reply

    Your email address will not be published.