What Is a One-Page Strategic Plan?

The One Page Strategic Plan

Benefits of a one-page strategic plan

The following are some advantages of creating and utilizing an one-page strategic plan:

Provides employees with a common goal

An organization’s goals are outlined in a one-page strategic plan. This gives staff members a sense of the organization’s vision and clear shared goals. By ensuring that each employee’s work is in line with the organization’s goals, mission, and values, it may be possible to keep employees concentrated on the company’s objectives.

Simplifies complex business plans

One-page strategic plans are often straightforward. They contain simple instructions and statements that are frequently devoid of complex language or business jargon. This promotes shared understanding among all employees throughout the company.

Promotes accountability

A one-page strategic plan helps ensure accountability throughout the organization. Each action item belongs to a specific person. This helps ensure everyone understands their role and prevent miscommunication.

Increases employee engagement

One-page strategic plans assign responsibilities to specific employees. Every employee knows exactly what their responsibilities are and what their specific role is. An employee may feel more accountable for the business’ success as a result, strengthening their bond with the company and boosting their level of engagement at work.

Assists with scaling up organization

A one-page strategic plan outlines an organization’s objectives, plans, and actions in detail. This may help a company achieve their goals. As companies become successful, they may be able to grow. Many businesses use their one-page strategic plan as the cornerstone of their expansion and growth strategy.

What is a one-page strategic plan?

A one-page strategic plan is a straightforward but effective planning tool for a company. It offers a clear way to consistently convey the action-driven strategic plan and vision of your company to every employee working there. This makes sure that everyone understands what the organization wants to accomplish in the same way.

A one-page strategic plan often includes items like:

A condensed overview of the company’s plans is provided by a one-page strategic plan. It frequently serves as a helpful illustration or visual representation of the goals and values of your business. Employee retention, overall business success and growth, and the ability to successfully leverage and seize opportunities are all possible benefits.

How to create a one-page strategic plan

The various sections of a one-page strategic plan are relevant to your organization. Most organizations divide their plan into different columns. Each column focuses on a specific aspect of the plan.

To assist you in creating a one-page strategic plan, follow these steps:

1. Start with the foundation

Start your one-page strategic plan by outlining the core principles of your business. This includes the mission, values and vision of your organization. Your foundation may include:

Your companys mission is its purpose or reason for existing. This might be relevant to your current duties, and it frequently relies on an emotional connection to the purpose of your business. Your BHAG, or Big Hairy Audacious Goal, may also be connected to your mission. The long-term objective of your company could have an impact on the objectives you set for yourself.

Your company’s values determine what it values and how it conducts itself. The parameters or boundaries your business uses to make decisions are influenced by your company’s values. Company values, for instance, frequently assist organizations in deciding what they should or shouldn’t do.


Your companys vision relates to its future. A vision statement outlines the direction and goals your business has for the future. This has an impact on strategic plans and actions to guarantee that your business takes the necessary steps to meet its goals.

2. Define your competitive advantages

Complete a competitive analysis and determine your competitive advantages. Describe how you differ from your competitors in particular ways so that you can beat them. Also, consider defining your target market. Include specific details about the market you operate in.

3. Develop your strategy

Develop your strategy. Included are the goals your organization has and the steps you plan to take to meet those goals. There should be both long-term and short-term components to your strategy. This includes:

4. Define your KPIs

Define the key performance indicators, or KPIs, for your strategy. KPIs determine how you will evaluate the success of your strategy and gauge its efficacy. Setting up the precise measurable metrics you’ll use and your desired outcomes is required when defining a KPI.

5. Determine your implementation model

Determine the implementation model of your one-page strategic plan. This covers how you’ll distribute, carry out, and assess the plan. This ensures that your plan is properly understood and put into action.

The model for implementation specifies the allocation of responsibilities. This includes determining who within an organization handles what. Every action has an owner, who is given clear instructions and unambiguous expectations.

This step also includes developing the cadence for strategy reviews. This covers the timing and process of your strategy and performance reviews. This will enable you to ascertain any changes you might need to make in order to succeed.

6. Consider adding a theme

Consider adding a theme to your one-page strategic plan. This could be a crucial number that the organization needs to hit in order to succeed. Include details about rewards or celebrations connected to completing the year’s or quarter’s top priority. Giving employees a theme or goal gives them a sense of accomplishment and a reason to celebrate.

7. Add strengths, weaknesses and trends

Include your organizations strengths, weaknesses and trends to your plan. Define your companys top three strengths and weaknesses. Highlight specific trends within the industry and organization. Analyze how these trends might influence or affect your plan.

8. Communicate the plan

Make sure your organization is aware of your strategy and that everyone in the company shares an understanding of your one-page strategic plan. During the initial roll-out of your plan, think about distributing copies of it. As an executive summary of your goals, use the straightforward one-page document. Review and explain each component in detail.

9. Include your plan in strategy reviews

Continue to utilize your one-page strategic plan throughout the year. Distribute copies during monthly, quarterly, and annual strategy review sessions. Examine and refine your strategy using the plan as a guide. Additionally, if your plan contained 90-day action items, take this chance to revise them. Redistribute copies of your updated one-page strategic plan as needed.


How do you write a strategic plan for one page?

A one-page summary of your strategy, priorities, and direction constitutes a one-page plan. Consider it your plan’s “30,000-foot view,” which you can fold up, keep in your notebook, or pin to a wall to remind your team of the reasons behind your actions.

What is an example of a strategic plan?

Here are five steps to complete the One Page Strategic Plan:
  1. Read “Scaling Up.” …
  2. Determine your purpose and core values. …
  3. Identify your BHAG. …
  4. Choose the right KPIs. …
  5. Break everything down into accountable, “owned” action items.

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