Multimedia Journalist Skills: Definition and Examples

Below weve compiled a list of the most important skills for a multi media journalist. We ranked the top skills based on the percentage of multi media journalist resumes they appeared on. For example, 16.3% of multi media journalist resumes contained on-air as a skill. Lets find out what skills a multi media journalist actually needs in order to be successful in the workplace.

A multimedia journalist needs to be highly organized with the ability to prioritize activities in order to reach across different platforms while meeting deadlines. Depending on the story or article, you may need to: Read and analyze different credible sources. Interview sources.

What is a multimedia journalist?

Examples of multimedia journalist skills

Effective multimedia journalist skills might vary based on the medium each journalist uses. The industry in which a journalist works, such as blogging, magazines or print newspapers, alters the skill set they require for their specific position. However, there are foundational skills that can help multimedia journalists achieve success, including:

Editing skills

Whether editing a written article or a journalistic video, editing skills can help multimedia journalists produce high-quality work. Knowledge of proofreading and video and photo editing software may equip a journalist with the ability to make necessary changes that improve a particular piece of content. Editing skills refine journalistic work before its published online or in a print medium.

Critical thinking skills

These skills help journalists produce high-quality, engaging stories. Before writing a piece of content, its important for journalists to think critically about how to obtain information or the proper angle on which to focus. After conducting research, a journalist may decide which medium to use for a story by critically assessing the content and the intended audience.

Interpersonal skills

Since journalists communicate with people to learn more about a story, its important they possess interpersonal skills. These skills equip them to speak with people about challenging topics and ask important questions. Interpersonal skills also help journalists develop professional connections that may help them gather insight and information for a piece of content in the future.

Research skills

Another facet of multimedia journalism involves research-based skills. Both interviewing and fact-finding are are critical components of researching for an article or video production. Photographing an event or situation contributes to researching a particular story, which can result in a well-developed article.

Search engine optimization

Multimedia journalists may create pieces of content for digital platforms such as websites and blogs, so knowledge of search engine optimization (SEO) equips them for these roles. SEO involves including relevant tags and keywords in a digital piece to improve its location on a search results page. Journalists with knowledge of SEO can effectively tag articles and potentially increase user traffic to their digital platforms.

Graphic and web design skills

Multimedia journalists working for digital platforms often possess knowledge and skills in graphic and web design to contribute to a successful online news outlet. These skills may help journalists design content thats visually interesting. Because these skills foster creativity and encourage the use of technical skills, knowledge of how to design graphics and websites can prepare journalists to fulfill their vision for a story or article.

Social media skills

News sources may promote or display their articles on social media platforms, so journalists with social media skills may have an advantage during a hiring process. Social media skills equip multimedia journalists with the ability to share their articles on several digital platforms. By sharing articles or multimedia stories through this medium, journalists and news outlets might increase their readership. Social media provides space for an online conversation, so viewers may share or comment on the work thats posted, potentially generating a large following of loyal customers.

Camera skills

The ability to operate a camera for both photo and video journalism might prompt journalists to pursue wide-ranging stories. For example, a multimedia journalist who covers fashion at a music festival may take photos of several people attending the festival to visually document the fashion on display. These photos enhance the article a journalist writes by providing a visual aid alongside their written work.

What are multimedia journalist skills?

Multimedia journalist skills include the various talents, technical skills and knowledge that help professionals become successful journalists through the use of different media types. Working as a multimedia journalist may involve technical abilities such as writing and editing, as well as digital media skills such as video editing or photography.

With the increase and advancement in current technology, journalists with proficiency in several mediums may possess a competitive advantage in the workforce. As storytelling shifts to include more digital articles, stories and opinion pieces, its important for journalists to expand their skill set to continue providing important news updates in a creative way.

How to improve multimedia journalism skills

Consider following these steps to improve your skills in multimedia journalism:

1. Gain experience

Many jobs in journalism require some experience in the field. You might gain experience through an internship or by writing for a college newspaper. Employers typically seek a range of skills, including digital, photo and film experience. If youre hoping to pursue a career as a multimedia journalist, try to gain experience in both broad and specific fields to enhance your resume.

2. Learn about digital journalism

If you majored in digital or multimedia journalism in college, you may already possess strong theoretical knowledge about the journalism industry. However, if you studied another subject but still want to pursue journalism roles, try to spend some time researching multimedia journalism independently. It may be helpful to read academic journals about the changes in journalism or the advancements in journalistic technology.

3. Take certification courses

Consider pursuing certification courses that may equip you to improve your technical skills in this field. For example, if your local community college offers an online course in photography, it may be helpful to attend the class, which might prepare you to take photos while reporting. This allows you to begin incorporating that skill into your journalistic portfolio.

4. Practice

Regardless of your current skill set, its important to practice often. Whether youre learning photography or sharpening your editorial skills, practice can help you improve. One method of practicing is to write stories independently of a job or publication.

5. Develop a portfolio

Another way to improve your skills as a multimedia journalist is to develop a portfolio that highlights your journalistic work. This portfolio might include a digital database, such as a personalized website, that conveys your broad range of multimedia skills coupled with your journalistic abilities. Try to include work from different mediums to optimally represent your skills.

Multimedia journalist skills in the workplace

Implementing your skills as a multimedia journalist in the workplace may manifest in different ways based on the medium you work with the most. Here are some ways to use these skills to directly benefit your work:

Increase traffic to digital pieces

Implementing SEO and social media skills may lead to an increase in user traffic to digital pieces. Try to use SEO skills to tag articles with keywords that users might include in their searches. Social media can also be a tool for promoting your publication by communicating updates or posting blurbs from an article.

Employ creativity

Multimedia journalism incorporates creativity into news-based storytelling in unique and innovative ways. Try to employ creativity in the workplace to develop stories that display new layers to an already existing narrative, which should aid in engaging a reader or viewer. While several types of multimedia journalism are visual, consider exploring other ways to communicate a narrative with each piece you create.

Develop well-researched articles

Using both interview-based methods and traditional research methods in the workplace may result in well-developed, informative articles. Even if an article is mostly visual, its important to find evidence that supports the journalistic content. Well-researched articles can also improve the reputation of your publication or media outlet.

How to highlight skills as a multimedia journalist

When applying for positions as a multimedia journalist, try to highlight your relevant skills in both your resume and cover letter. Examples of how to accomplish this include:

On your resume

When writing a resume, its best to reference the job description of the position to which youre applying. The description may include important details about the required skills and qualifications the employer desires. Ways to include skills on your resume include:

In your cover letter

When writing a cover letter, its important to convey information about yourself in a more straightforward format. Its also an opportunity to display your writing abilities. Try to craft a cover letter that showcases your journalistic talent and includes some key skills from the job description in your explanation of your background. Consider explaining why youve applied for a particular role and discuss how your specific skill set prepares you for the position.


What does a multimedia journalist do?

Multimedia journalists use a variety of digital tools to create and distribute content. They may write, shoot video, edit audio, or design graphics for their stories. Multimedia journalism is an emerging field that combines traditional reporting with new media technologies.

What skills do journalists use?

Key skills for journalists
  • Enthusiasm.
  • Stamina.
  • Determination.
  • Confidence.
  • Perseverance.
  • Excellent oral or written skills.
  • Interpersonal skills.

What are the five main job duties of a multimedia journalist?

Multimedia Journalist Duties and Responsibilities
  • Produce Media Content. One of the central duties of a multimedia journalist is writing stories and producing other media for web or print publication. …
  • Research Stories. …
  • Publish Content Online. …
  • Design Graphic and Video Elements. …
  • Promote Content on Social Media.

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