How To Use A Multibranding Strategy (With Top Brand Examples)
Elements of a multi-brand strategy
A company’s multi-brand strategy should take into account a number of factors for each brand, including the brands’ objectives, target markets, and competitive advantages. A successful brand offers exceptional goods and services that address the needs and wants of customers. Here are some important elements of a multi-brand strategy:
What is a multi-brand strategy?
A company’s method for developing, reshaping, and promoting its various brands is known as a multi-brand strategy. A business can offer products with distinctive features and purposes, give customers a variety of options, and target specific audiences or market segments by having a portfolio of brands. For instance, a cosmetics company that wants to offer both budget-friendly and upscale products can market them under various brand names to appeal to various customer preferences and priorities.
Larger, more powerful companies typically possess the resources necessary to implement multi-brand strategies. Since a business typically focuses on a single industry, it frequently has the capacity to produce a wide range of related products. For instance, a business that produces shampoo and conditioner might also have the factories, labor force, and raw materials to produce other hygiene products like lotions, skin care items, and sunscreen. To limit competition, diversify its revenue sources, and increase its market share, it might decide to market various goods under various brand names.
Advantages of a multi-brand strategy
Using a multi-brand strategy can be a fun way for a company to grow and find new markets. Here are some advantages to this marketing method:
Brand reputability
Multiple brands can be created and promoted to increase brand recognition and awareness. This indicates that a business’s goods are consuming more shelf space and filling up more advertisements, which makes customers see them more frequently. The more recognizable a brand is, the more likely consumers are to trust it. A brand’s and its parent company’s credibility can rise as a result of brand awareness. A company may be able to develop a devoted following for its brands by ensuring that brands in a multi-brand strategy have consistent messaging and high-quality products.
Increase in employees
A company may need to bring on new staff in order to effectively manage the marketing and sales activities of several brands, including the creation of products and logos. New hires can boost economic activity, encourage creativity, and ultimately help a business grow. Even a friendly internal competition between brand managers who work for the same company can be encouraged by a multi-brand strategy.
Diversification
Putting into practice a multi-brand strategy can help a business diversify. Diversification is when a company spreads out financial risk. A company doesn’t have to rely on just one brand because multiple brands serve as multiple cash flow avenues. When a company has several brands and one of them experiences a problem, the other brands are typically unaffected. This is how brand diversification can assist a company in maintaining a good reputation in its market.
Market leadership
A company can outsell its rivals or become the market leader with the aid of a multi-brand strategy. There is less room for other businesses to display their products in stores due to the presence of multiple brands, which reduces competition. Customers may be more likely to select one company’s products if it has more brands than rivals. A company can learn new, improved production techniques and develop into a role model for best practices in its industry by growing and diversifying its products and services.
More customers
A company can attract new and more customers if it develops brands that cater to different customer needs. These could be audiences with various socioeconomic statuses, ages, cultures, tastes, and morals. For instance, some consumers favor goods that are natural, vegan, or environmentally friendly. Customers have options from several brands that have unique features and advantages. Businesses can also employ multi-brand strategies to appeal to clients who enjoy “brand hopping,” or experimenting with various brands in search of the best one.
Tips for creating a multi-brand strategy
There are numerous actions a company can take to develop a successful multi-brand strategy, such as:
FAQ
What is an example of multi branding?
A multi-branding strategy is the method used by a business to launch various brands or products into the same market segment while using a different or the same company name.
What are the 4 branding strategies?
A multi-brand strategy entails having a portfolio of goods under various brands or names that are all controlled and run by the same business. Nestlé is an illustration of this, with a multi-brand portfolio of more than 2000 brands, including Nespresso and KitKat.
What are the 5 branding strategies?
Line extension, brand extension, new brand strategy, and flanker/fight brand strategy are the four brand growth strategies.
