Monroe’s Motivated Sequence
Benefits of the motivated sequence method
You can use the motivated sequence method to deliver a persuading speech in a variety of contexts, particularly when presenting to clients. Here are the five steps of Monroe’s motivated sequence:
1. Grab the audiences attention
Find a way to grab the audience’s attention as you begin your speech and persuade them to pay attention further. To catch your audience’s attention and pique their curiosity, you could begin your speech with a statistic, a rhetorical question, a joke, or a personal account.
Use an attention-grabbing opening sentence to draw the audience in, then move into the remainder of your speech’s introduction by stating your purpose, proving your authority with facts or figures, and outlining what the audience can expect to learn from you for the remainder of the speech.
2. Identify the problem
Finding the issue is step two of Monroe’s motivated sequence. Do so by addressing the customers potential problems or challenges. This could be an obvious problem, depending on the situation. For instance, if your presentation’s theme is “how to improve sales numbers,” it should be obvious that the audience’s challenge is to come up with fresh ways to boost sales revenue. However, in other cases, the audience might not even be aware that they are having a problem.
You can aid them in realizing that there is a problem and that they need a solution to address it in order to prevent it from getting worse during this section of the speech. You can use statistics in a motivated sequence presentation to substantiate your claims. It’s also best to explain to the audience how the issue directly impacts them and what might happen if they don’t take action to resolve it.
3. Introduce your solution
The third step in a motivated sequence speech is to provide your recommendation for assisting the audience in overcoming their challenge after bringing their attention to it. This is an important part of your presentation because it’s where you introduce the good or service you’re selling and persuade the audience of the advantages of buying it.
You should first present the details of the solution you’re proposing before going into more detail to clarify it for the audience and provide any additional illustrative information. Introduce your solution by:
Additionally, at this point in the motivated sequence, audience members might have queries or raise possible objections to your solution. You should prepare for this by compiling a list of possible objections or remarks that customers might make about this product. Prepare responses to these assertions to support your position and the efficacy of your proposed solution.
4. Help the audience visualize the solution
Once the solution has been presented, you can now explain what the audience’s future will look like if they use it or not. You should carefully outline the consequences and positive effects of using the solution in relation to their personal or professional lives before presenting the solution in a motivated sequence speech. Be sure to clearly emphasize the positive aspects.
When explaining to the audience what would happen if they didn’t adopt the solution, emphasize the risks and additional difficulties that might arise as a result. In order to end this section of the motivated sequence on a more upbeat, hopeful, and inspirational note, it is best to first discuss the potential drawbacks before outlining the advantages of utilizing the solution.
5. Convince the audience to take action
Encourage your audience to take action by outlining specific steps they can take to address the identified problem as you draw to a close your motivated sequence presentation. Instead of making them feel like you’re forcing them to take action through you, try to give them practical and straightforward options so they can take control of the situation themselves. By inviting them to speak with you after the presentation to learn more or encouraging them to ask more questions, you can make it simple for them to take action when they’re prepared.
What is Monroe’s motivated sequence?
The main goals of a motivated sequence speech are to engage the audience, address their needs, offer solutions to the issue, assist the audience in visualizing the solution, and persuade the audience to act.
Monroe’s motivated sequence example outline
You might use the following outline of Monroe’s motivated sequence as a guide when creating and delivering your own presentation using this progressive persuasion technique:
Topic of the presentation: The value of using security monitoring tools to safeguard your network.
Attention: There is a risk of theft, sabotage, and data loss with regard to your company’s computer network, filing systems, and passwords.
Problem: Since many businesses would rather not spend more money or time implementing a computer network system, there are frequently crashes, data losses, and password vulnerabilities.
60 percent of businesses that lose their computer or software data shut down or file for bankruptcy within six months of the disaster.
Solution: Implementing a computer network system will help you to improve your cybersecurity efforts and decrease the risk of losing crucial company data.
Position: Setting aside funds for a computer network system and a firm to install and monitor your data enables you to spend more time on important tasks and less time worrying about cyberattacks.
Potential counterargument: Adopting and implementing network security systems can frequently be expensive and time-consuming.
Investing in a network security system is a good defense against financial loss brought on by data loss. Installing, maintaining, and updating the system are handled by our network security company, giving you more time to work productively and finish organizational tasks.
Visualization: Envision a workplace where employees’ and the company’s private information is kept secure.
Negative approach: Keep putting off getting a computer security system and you run the risk of losing a lot of data and passwords. Paying to recover this information could be expensive and result in the company going out of business.
Positive approach: Visualize the adverse result, where your information is kept safe. Knowing that you have security measures in place to either prevent or respond to any potential loss of information, your staff feels secure and confident. You’ll increase employee retention and be able to run a successful, expanding business with few risks.
Review the effectiveness of your current network security system process in protecting your information.
I’m available to talk about our network security system and its features after this presentation, if you’re interested. I can also respond to any inquiries you may have regarding your own system to let you know how effective it is at safeguarding the data belonging to your business.
What is an example of motivated sequence?
If you employ Monroe’s motivated sequence, you’re asking your audience to picture what will happen if they decide to take the course of action you are persuading them to. This tactic is frequently employed in health-related appeals, such as those against smoking, using seat belts, donning masks during an epidemic, etc.
What is the first step in motivated sequence?
The sequence consists of five distinct steps: (1) Attention (grab your audience’s attention), (2) Need (explain the issue and show that a change is necessary), (3) Satisfaction (present a workable solution), (4) Visualization (enable your audience to envision the results), and (5) Action (request immediate action).
What are the five steps of Monroe’s Motivated Sequence quizlet?
- Monroe’s Motivated Sequence – The Five Steps. Attention. …
- Monroe’s Motivated Sequence (MMS) …
- Step 1 – Attention. …
- Step 2 – Build the NEED/WANT. …
- Step 3 – Satisfy the NEED/WANT. …
- Step 4 – Visualizing the Results. …
- Step 5 – Call to Action.
Why is Monroe’s Motivated Sequence effective?
Benefits. Monroe’s motivated sequence has the benefit of emphasizing what the audience can do. Monroe’s motivated sequence highlights the action the audience can take by highlighting how often the audience feels like a situation is hopeless.