Media Producer: Definition and Skills

Media producers are responsible for creating the media content that we see every day. They work closely with writers, editors, and other producers to develop stories, scripts, and other written or visual content that is used in television shows, movies, commercials, podcasts, radio programs, etc.

Media producers may also be responsible for managing a team of writers, videographers, photographers, graphic designers, etc. They oversee all aspects of production—from developing story ideas to hiring talent to editing footage—to ensure that their projects meet quality standards and deadlines.

Media Producers are often involved in several aspects of producing audio and video content used for commercials, movies, online channels, and other mediums. A media producer could work for an agency, a news publication or even a large Fortune 500 company depending on what the needs for media production are.

What does a Digital Media Strategist and Producer do?

What does a media producer do?

A media producer oversees planning and execution of a variety of media projects. Common responsibilities for a media producer include:

What is a media producer?

Media producers are content creators responsible for planning and creating audio-visual content. A media producer may work in a senior position on a large project, with other staff members following their plan and reporting to the media producer, or as part of a smaller team with the media producer completing several of the jobs on a production themselves. Projects may take place in the entertainment, marketing or public service sectors.

Media producer skills

Media producers utilize a dynamic skill set. Depending on the size of the project a producer oversees, they may fulfill several production tasks. Beneficial skills for a media producer include:


The ability to act allows a media producer to appear on camera during their productions when needed. This is a particularly valuable skill for a beginning or independent media producer working on a smaller budget, as it allows them to reduce their talent budget and allocate those resources elsewhere in production. Acting ability is also helpful if the media producer has to advise actors theyve cast regarding their techniques.


Effective media producers have an analytical mind that helps them assess a project and identify the best course of action. This may include assessing potential topics, production style and target audience in order to determine how to maximize the impact and viewership of their project.


When developing a media property, its important to keep the project on budget. Budgeting skills allow a media producer to assess a project and the available funds and determine the most efficient way to spend money and produce the best final product.


A media producer spends significant portions of their work week communicating with others, both verbally and in writing. Clear communication is an important skill that helps ensure that everyone on a production team understands what the media producer expects from them so that they can deliver what the project needs.


A media production is often a complex process with many roles and responsibilities. Although a media producer benefits from possessing a broad range of technical skills, it is also important to know when to delegate responsibilities or hire additional staff to complete tasks as efficiently as possible within the projects budget.


Film editing is a critical component for creating compelling media content. A media producer who is familiar with film editing techniques and software is capable of contributing during production and offering better advice when another employee or contractor is responsible for editing the project.


Understanding how to shoot an effective piece of video is a key skill for a media producer, particularly on smaller projects where the producer may take on director responsibilities. A media producer understands how to use framing, angles and lighting to create compelling scenes for the audience.


When working on a project, it is valuable to have access to a wide range of professionals you trust to fill the various roles in production. Building a network makes it easier to staff a project with skilled professionals who you know and trust to work well.


A media producer is often responsible for broad planning of a media project or series. The ability to break a project down into smaller goals and determine the ideal workflow is critical, and as it allows producers to make their entire production staff operate as efficiently as possible.

Time management

Because a media producer has many responsibilities, its important that they are capable of using their own time efficiently. Time management skills help a media producer assess their personal responsibilities—from setting tasks for others on staff to completing elements of a project themselves—and create an efficient schedule for their work.


When creating video or audio content, a strong script provides the foundation for these projects. When a media producer is capable of writing a compelling script, it sets up the actors, director and editors for success by giving them the best writing to work with. Whether producers are writing a script or reviewing another writers work, strong writing skills help them produce high-quality content.

Media producer certifications

Though a media producer does not need a specific certification in order to work, additional credentials can help you demonstrate your skills to potential employers or clients. Many colleges and universities offer online courses for certifications like digital media production and digital media skills. Ensure that the institution through which you plan to complete your certification course is accredited.

Media producer work environment

A media producer will often work out of an office at an advertising agency or production company. They may spend time visiting sets or scouting locations for future media projects. When working independently, a media producer may work out of their own office or from home. If working on a set, a media producer may spend time working on their feet and using different types of production equipment.


What makes a good media producer?

Effective media producers have an analytical mind that helps them assess a project and identify the best course of action. This may include assessing potential topics, production style and target audience in order to determine how to maximize the impact and viewership of their project.

What is a producer in digital media?

A digital content producer writes, develops, edits, and publishes content and copy for a variety of digital platforms, including websites, blogs, videos, email marketing campaigns, advertising campaigns, social media posts, infographics, whitepapers, and more.

What do social media producers do?

A social media producer creates and distributes relevant content through social media platforms and company websites. Their duties can involve presenting ideas to reporters that can be developed into relevant stories or writing or editing content that they post.

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