media buying interview questions

Interview Questions for Media Buyers:
  • What types of advertising slots have you purchased before? …
  • What would be the best medium to advertise a sports drink and why? …
  • What techniques would you use to negotiate a deal for the desired advertising space?

Media Buying 101 What On Earth Does a Media Buyer Do Molly Setzer

Media buyers are responsible for the placement of advertising in various media outlets. They work with advertising agencies and clients to negotiate the best rates and secure the most effective placements for ads. Media buyers must be knowledgeable about the different types of media available and the best ways to reach the target audience for each client.

Example: “I have had previous experience negotiating with media providers, including radio stations and online publications. In my last role, I helped my client find a cheaper alternative when they wanted to advertise on a popular website that charged more than other websites in its niche. After researching similar websites, I found one that was slightly less expensive but still within our budget. The company agreed to reduce their price by 10% if we advertised with them.”

Interviewers ask this question to see how you handle conflict and challenging situations. They want to know that you can remain calm, professional and focused on the task at hand when faced with a difficult client or situation. In your answer, try to focus on the steps you took to resolve the issue and highlight any skills you used in the process.

Example: “I have worked with several social media platforms in my past positions as a media buyer. I am familiar with how these platforms operate and what types of ads perform best on them. In my last position, I was responsible for creating an effective ad campaign on Facebook, Instagram and Twitter. The company saw a significant increase in sales after implementing our new marketing strategy.”

Example: “I evaluate my campaign’s success by looking at several factors, including cost per click, cost per acquisition and return on investment. I also look at the number of impressions, clicks and conversions for each ad we run. By analyzing these metrics, I can see which ads are performing well and adjust our strategy accordingly. For example, if an ad is getting a lot of impressions but not many clicks, I may change the target audience or keywords to improve performance.”

Example: “I start by researching what types of audiences I need to reach with my campaign. Then, I research which channels are best suited for reaching those audiences. Next, I determine how much it will cost to run ads on each channel based on the target audience size and demographics. Finally, I add any additional costs like production or labor fees to get a final budget.”

Example: “I am passionate about digital media because I love seeing how it has changed over time. To keep my knowledge current, I subscribe to several blogs and newsletters that discuss the latest trends in digital marketing. I also take online courses through Udemy and Skillshare to learn more about digital media strategy. These resources allow me to stay informed while continuing to develop my skills as a digital media buyer.”

Example: “I would start by looking at which social media platforms they use most often, such as Instagram, Snapchat and Facebook. Then I would create ads on those sites using relevant keywords and phrases that target users in their 20s and 30s. For example, if I was working for an outdoor apparel company, I might run ads on Instagram featuring young people enjoying nature while wearing our clothing.”

Digital media campaigns require a budget to ensure the company’s money is spent effectively. Hiring managers want to know that you can create budgets for digital media campaigns and understand how to allocate funds appropriately. In your answer, explain how you develop a budget for digital media campaigns and give an example of how you would do so in this role.

Digital media buyers need to understand the various types of digital advertising available. This question helps employers determine if you have experience with different types of ads and which ones are most effective for their company. In your answer, explain what each type is and how it works. If you’ve used a specific type before, share an example of its effectiveness.

I have to interview someone later today for a media buyer role – my background is tech implementation and toiling with adservers but since we dont have a media buyer onsite to run the technical interview, that apparently makes me the authority on the topic (???)

Ive been on the tools in the DSP in the past but it was literally just to help out our old buyer during busy periods/to get my own tags if the media buyer was busy.

Normally I rely on candidates other experience where it crosses mine, we can normally just chat about the industry and our opinions on it, based on that I can usually figure out how clued in they are – but this one has literally just been in performance based buying for 6 years straight so our paths dont cross v well (imo)

Edit: I had a bunch of questions for other candidates about tech stacks and understanding/identifying components, as well as a bit of tag management/data science driven questions but not a lot of it seemed to fit if Im honest. I tend to always ask myself the question and if I think its a question I dont like the answer to I dont ask it (Im v new to interviewing)

Top Interview Questions for a Media Buyer

The Media buyer oversees the media buying process with input from the media planning team. With an understanding of the marketing goals and target audience preferences provided by the media planning team, media buyers make the actual purchase of the ad space.

The middle 57% of Media Buyers make between $54,500 and $87,000, with the top 86% making $160,000.

Are you in a hurry to get started? Download the Media Buyer Interview Questions and Responses Toolkit.

media buying interview questions

Use these questions to identify a candidate’s technical knowledge and abilities

media buying interview questions

Use these questions to assess a candidate’s personality traits and cognitive skills


What questions should I ask in a media interview?

Questions to Ask During a Media Job Interview
  • What is Your Management Background?
  • What’s Your Perfect Day Like as a Media Manager?
  • What Are the Management Challenges You Face?
  • Where Do You See Yourself in Five or Ten Years?
  • What Do Your Competitors Do Better Than You?

What skills do media buyers need?

A media buyer must have high-level negotiating skills, excellent communication skills, be a critical thinker, and have strong interpersonal skills to build trust and good working relationships with clients and media professionals.

What is the role of media buying?

What is media buying? Media buying is an important step in the advertising process. It involves securing ideal locations, placements, and times to run ads to maximize their effectiveness with specific audiences.

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