How To Make a KPI Tree in 5 Steps (Plus Benefits and Tips)

A KPI Tree is a powerful visualisation method that allows an organisation’s objectives to be broken down into more granular outcomes and relevant KPIs, or metrics, to track those outcomes. KPI Trees also enable you to visualise complex relationships, conflicts and interdependencies within an organisation.
  1. Determine the audience and the objectives. The KPIs should address the particular audience it wants to reach and the objectives that are relevant to them. …
  2. Have clear indicators. …
  3. Keep the balance. …
  4. Use different types of KPIs. …
  5. Test the KPIs.

It’s essential for any business to track their progress and measure the performance of their products, services, and teams. Key performance indicators (KPIs) are a great way to do this, as they give businesses an accurate view of their performance and help them to identify areas of improvement. A KPI tree is a visual tool that helps to organize and structure different KPIs in an organization, allowing businesses to set measurable goals and track their progress. In this blog post, we’ll discuss the importance of KPI trees and how they can be used to create meaningful progress reports and ensure that the right objectives are being met. We’ll also explore how to create a KPI tree, the benefits of using them, and the metrics that can be tracked with them. By exploring all aspects of KPI trees, businesses can gain a better understanding of how to optimize results and maximize their return on investment.

KPI tree

Why are KPI trees important?

KPI trees can benefit your team or business in a number of ways, including:

What is a KPI tree?

A KPI tree is a visualization tool that shows a company’s objectives, strategies for achieving them, and metrics for gauging their success. KPI is an abbreviation for key performance indicator. KPIs can assist businesses in assessing a variety of business metrics, such as those pertaining to sales, revenue, budgeting, and marketing. Businesses can organize, track, and prioritize various KPIs with the help of a KPI tree. Additionally, it might facilitate a deeper comprehension of the connections between these metrics.

KPI trees are a tool some businesses use to evaluate their entire business. KPI trees may be used by teams or departments in other organizations to organize and track certain projects or departmental efforts. For instance, a project manager may use a KPI tree to assist in planning and tracking the success of a current project. Another illustration would be a sales team that uses a KPI tree for their overall strategies and goals.

How to create a KPI tree

You can create a KPI tree using the following five steps:

1. Determine your goals

Establish the precise objectives of your project, team, department, or business. Your goals are the first level of nodes or branches in a KPI tree. To make sure your KPIs are in line with your organizational objectives, set your goals before choosing your methods or metrics.

2. Figure out strategies for reaching your goals

Devise strategies that can help you reach your goals. The methods your team or business will employ to accelerate your progress toward your goals are determined by the second level of branches in a KPI tree. Choose tactics that are mutually exclusive, meaning that you can use each technique without affecting the other tactics.

3. Create a practical plan

Determine workable strategies that complement your objectives and plans. In a KPI tree, these techniques typically make up the third layer of branches. Methods provide practical justifications for how you intend to put your strategies into practice.

Say, for instance, that fostering customer loyalty is one of your marketing team’s KPIs. Creating a rewards program, providing discounts to loyal customers, or hosting promotional events are all ways to win over new clients. With these techniques, your KPI tree would gain a third layer.

4. Select KPIs

Pick one or more KPIs for each of your methods. Organizations can typically assess the effectiveness of their method or strategy using a variety of KPIs. Your goals and the KPI tree’s function are just two examples of the many variables that could affect the kinds of KPIs you use.

Say, for instance, that one of your strategies entails creating an online chat feature for customer support. Your KPIs may include the average resolve time for each customer issue and customer satisfaction levels for the help they received to gauge how well this feature functions and how much customers value it.

5. Test your KPIs

By putting your strategies into action and analyzing the outcomes, test your KPIs. Before you find KPIs that accurately reflect the efficacy of your strategies and are in line with your objectives, it might take some trial and error. Try to determine if one of your higher branches on the KPI tree needs revision or if another KPI might better evaluate your method if your KPIs are not as high as you had hoped.

Tips for creating KPI trees

Following are some tips for creating and editing your KPI trees:

Use various types of KPIs

Incorporate an array of KPIs into your tree. It is useful to analyze both quantitative and qualitative data for the majority of project or business goals. For instance, when assessing KPIs for sales, you may consider both return on investment (ROI) and customer satisfaction level.

Keep in mind that there are various KPI categories for both qualitative and quantitative data. Target KPIs, for example, typically assess budgets or profits. While directional KPIs assess whether a trend is advancing or reversing, like your customer retention rate Despite the fact that both of these KPIs are quantitative, they can measure very different outcomes.

Carefully choose your KPIs

Pick KPIs most relevant to your goals and strategies. Make it easier to evaluate your data by choosing KPIs that are all measurable. For qualitative KPIs, determine away to make the data numerical. Asking customers to rate their satisfaction on a scale of one to five, for instance, can be used to measure customer satisfaction.

Revise your KPI tree as needed

Be willing to change components of your KPI tree over time. Sometimes, your companys goals or strategies may change. You may also discover that there are improved techniques or KPIs that can assist you in achieving your objectives. If you want to regularly discuss the success of your metrics and goals, think about working with other stakeholders involved in the KPI tree strategies.

Consider using KPI tree tools

To create, track, and revise your project or business goals and metrics, consider using KPI tree tools. You can design the visual arrangement of your KPI tree using a variety of design tools that are available online or for download. You may also think about utilizing digital KPI tools that can assist you in gathering, analyzing, and deriving meaning from your KPI data. The most pertinent metrics for your specific strategies and objectives can be included in your KPI tree even though these tools may not have mapping features.


What are the 5 key performance indicators?

What Are the 5 Key Performance Indicators?
  • Revenue growth.
  • Revenue per client.
  • Profit margin.
  • Client retention rate.
  • Customer satisfaction.

What are basic KPI?

Key performance indicators (KPIs) are plan components that specify what you hope to accomplish by when. They are the quantifiable, outcome-based claims you will use to gauge whether you are on track to achieve your objectives or goals. Good plans manage and monitor their progress using 5-7 KPIs.

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