What Are Interstitials in Marketing?

Oddity Archive: Episode 46 – Interstitials

Advantages and disadvantages to using interstitials

Interstitials have advantages and disadvantages, just like other forms of marketing and advertising. The following are some benefits and drawbacks of using this kind of marketing:

Benefits to using interstitials

Discover these benefits of interstitials to learn more about why they might be a successful marketing strategy:

Businesses that use interstitials can benefit from their effectiveness because they draw in customers. To access the remainder of the content they want to view, a user typically needs to purposefully click out of the interstitial or take action on what the interstitial is promoting.

On desktop computers, tablets, and mobile devices, an interstitial typically occupies the entire page, giving developers more creative freedom and space to produce a design that will appeal to the target audience. With this flexibility, designers can communicate the interstitial’s purpose with more elements, such as text, images, buttons, and other rich media.

An interstitial can draw a user’s attention while causing less distraction than more conventional advertisements that may appear throughout a website and within blocks of content if you’re using it to promote a special promotion or share a message. Due to this undivided attention, interstitials are frequently a captivating and successful form of marketing.

Disadvantages to using interstitials

If you want to know if using interstitials is a wise choice for your business and target audience, take into account these drawbacks:

Users may become irritated by interstitials if they appear when they are trying to access information quickly or move around a website without having to take additional steps. Users who have a bad experience may leave your website and ignore your interstitial ads. However, a valuable interstitial page for the visitor can lessen any annoyance they may feel.

The effectiveness of the advertisement or message to convert users may be impacted by the interstitial’s design and when it appears for users. Your website visitors may become confused as a result. Confusion can be reduced and the interstitial can be a pleasant experience for your website visitor if the interstitial page is related to the content they are looking for or has a clear message.

If your website has an interstitial that users must navigate through while viewing your website pages, especially if the interstitial is enabled for mobile users, some search engines may deprioritize your website on their results page. Although there are some exceptions, such as an interstitial for age verification, these search engines generally view interstitials as detrimental to the user experience. Knowing this, you might decide to include an interstitial if its advantages outweigh any drawbacks it might have.

What is an interstitial?

An interactive page or pop-up known as an interstitial is one that loads on a website between one page that a user stops on and the next or within a page as a user scrolls. You can include an interstitial page for users who access your website via desktop or mobile. Interstitials can be an effective marketing strategy if you want to make sure website visitors see a specific advertisement or a crucial message, even though they may interrupt their path through your website pages. Many businesses employ interstitials to elicit a response and motivate website visitors to take particular action.

Tips to create a compelling interstitial page

Use the advice below to develop interstitials that will improve user experience and assist you in reaching your marketing and sales objectives:

Insert your interstitial at a place in the user flow that makes sense

Consider observing the website’s behavior flow before deciding where to place an interstitial. Learn which pages your visitors typically visit when using your website, how long they spend on each page, and what actions they currently take there. Knowing how users interact with your content will help you place interstitials where they won’t significantly disrupt users’ experiences. A visitor is more likely to interact with or simply skip an ad break if they anticipate it to happen than if they don’t.

Segment your users

Consider segmenting your users so you can deliver effective interstitials that they’ll appreciate at the time of their visit that is best for them because each website visitor will interact with your page differently than the next.

Create a seamless transition to post-click information

Make sure the transition from the interstitial to the landing page, if a visitor engages with your interstitial advertisement, is smooth and delivers on what the advertisement promised. Keep in mind that your visitor most likely clicked on the interstitial because your advertisement resonated with them in some way and they wanted to learn more about it or take advantage of an offer. The landing page the user accesses after clicking on your interstitial should be easy to understand and distraction-free so they can concentrate on the reason they are there.

Use video interstitials

As users navigate your website or mobile application, video interstitials can increase visitor interaction. Even though they might have to spend some time watching your video before moving on to another section of your website, it is a dynamic experience that they might enjoy and pay more attention to. Additionally, as a marketer, you might be able to use this type of media to elicit the feelings and behaviors you want from your audience.

Consider how often you insert an interstitial

Although it may be tempting to use an interstitial as frequently as possible, if a user is annoyed or perplexed by the interstitials, they may be deterred from acting. Keep in mind how intrusive your interstitial may appear to a website visitor or application user, and try to start with a minimal number of interstitials, building up the number over time, if necessary. You can also think about how many times a visitor should see an interstitial before the interstitial stops appearing for them for a predetermined amount of time.

Avoid interrupting your visitor

When a user receives an interstitial while they are mid-action, such as reading content or completing a form, they are subject to the harshest penalties. Place interstitials only during typical content breaks or when users are navigating to another page of your website to ensure a successful and enjoyable user experience.

Test your interstitials

Perform some testing on your website to determine the effectiveness of interstitials before choosing an interstitial design or where to place them. By showing two interstitials to various user segments, you can conduct A/B or split testing among visitors to evaluate their effectiveness in terms of retention and click-through rate (CTR). You can assess the interstitials’ location, design, frequency, and other elements.

Types of interstitials

When preparing your website’s marketing messaging, you might want to take the following interstitial types into account:

Interstitial examples

Check out these interstitial examples for ideas on how to make your own:


What is the meaning of interstitials?

The site has been running interstitial ads, which include a full page of advertising between editorial pages, for a little over a year. Interstitial ads are defined as occurring in or being an interval or intervening space or segment: of, relating to, or forming an interstice an interstitial space. —.

What are interstitials on TV?

A brief program that is frequently aired in between movies or other events is known as an interstitial television show in the world of television programming. g. cast interviews after movies on premium channels.

What’s another word for interstitial?

Interspatial, substitutional, invagination, perivascular, eosinophilic, and subendothelial are just a few of the 6 synonyms, antonyms, idiomatic phrases, and related words for interstitial that can be found on this page.

What does interstitial mean in advertising?

An interstitial ad is a full-screen advertisement that fills the host app’s interface, according to the definition. These advertisements are made to be displayed in-between content and are frequently seen at points where an app flow changes, such as between activities, during a break, or between levels in a game.

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