For the first time in a long time, I was asked what the difference is between inbound marketing and content marketing. My answer wasn’t as up-to-date as it could have been, so I did a little digging.
Which Should You Choose? Inbound Marketing vs Content Marketing
What is content marketing?
Content marketing is a strategy that administers content with an aim to educate or entertain target audiences. Instead of encouraging consumers to take action, such as making a purchase, content marketing focuses on gradually building relationships with consumers. The more personal the relationship, the more likely consumers may want to buy the product or service.
What is inbound marketing?
Inbound marketing is a method that aims to capture and maintain the attention of customers through relevant content. When the customer becomes interested in a brand, inbound content provides the information the customer needs to make a purchase. Since the customer actively seeks details about a product themselves, then they may feel more inclined to buy the product.
Another objective of inbound marketing is to help the consumer progress through the buying journey. It has four phases, including:
Inbound marketing vs. content marketing
Inbound marketing differs from content marketing in areas such as:
Inbound marketing and content marketing can both produce positive results for your business, but the outcomes they deliver contrast from one another. Here are the benefits of inbound marketing:
Here are the benefits of content marketing:
Inbound marketing and content marketing produce different content for consumers. Examples of inbound marketing include:
Viewers can encounter content marketing publications on diverse channels, including:
How to choose between inbound marketing and content marketing
To select the marketing technique that aligns with the needs of your brand, consider taking the following steps:
1. Contemplate your marketing goals
Inbound marketing and content marketing can produce different results, which is why its important to think about the ideal outcomes you want to achieve at the end of your campaign. Your goals can impact the type of content you publish and the ways you interact with your target audiences. For example, if your goal is to convert the visitors to your websites into paying customers, then you might choose to create inbound content. If your goal is to maximize engagement on social media and establish consumer trust with your brand, then you might focus on content marketing methods.
2. Assess your available resources
The marketing technique of your choice may depend on your organizational resources. For instance, to convert website visitors, you may need an employee who specializes in search engine optimization and website analytics to retrieve the data you need for inbound content. Content marketing may require the skill set of graphic designers, videographers or blog writers. Consider the technical abilities of members of your team to help you choose a strategy that aligns best with your available resources.
3. Consider using both content and inbound marketing
A combination of content and inbound marketing can be especially beneficial for your brand. You can use the same keywords from SEO research into blog posts and video descriptions, for example. Another helpful practice might be to develop content marketing on your website to increase your brands visibility. Perhaps your marketing objectives require data from both techniques. Consult with inbound marketers and content marketers to forge ways to convert and retain customers.
Tips for using inbound marketing and content marketing
Review the following tips for additional guidance on using inbound marketing and content marketing:
Using inbound marketing
Tips for creating and distributing inbound marketing content include:
Using content marketing
To assist your content marketing endeavors, consider using these tips:
Is content marketing a part of inbound marketing?
What are 3 types of inbound marketing?
- SEO. Search engine optimization is a strategy that involves making improvements to a website in order to appear higher in search results and generate more traffic. …
- PPC. Pay-per-click advertising is another inbound tool that relies on the use of keywords. …
Why is content marketing important as part of an inbound marketing strategy?
What is the difference between marketing and content marketing?