impression management definition techniques and examples

Impression management is a concept that is used by people to influence the perceptions of others. It is a tool that can be used to present our desired image to the public and create a positive outlook for ourselves. Impression management is a key factor in managing a person’s reputation and can play a role in the success of individuals, organizations, and corporations. In this blog post, we will explore the definition of impression management, discuss different techniques used to manage one’s reputation, and provide various examples of impression management in action. We’ll look at how impression management is used in both personal and professional settings, and discuss how individuals and organizations can best utilize this strategy to their advantage. Furthermore, we’ll review the potential risks associated with impression management and how to avoid them. Finally, we’ll provide tips and advice on how to properly use impression management to achieve the desired results.

People use impression management to reinforce current opinions or attempt to change them depending on their goals. Impression management uses the control of information to emphasize certain aspects of a situation while diverting attention from other details that could contradict the desired impression.

Impression management | Individuals and Society | MCAT | Khan Academy


It involves conforming your behavior to societal or group norms and values. For instance, while on school property or in a classroom, students are required to abide by a set of rules.


They typically refer to an justification that mitigates the effects of an unfortunate or unacceptable event. For instance, we might give justifications for arriving late to work.

Impression Management and job interviews

Geert Hofstede’s dimensions suggest that individuals from collectivist cultures perform better on Impression Management. Additionally, selection assessments tend to yield higher scores on Impression Management than development assessments do.

When someone starts a new job, they experience the same result. When looking for potential areas for self-improvement, he or she typically presents a more favorable image of themselves.

When applying for a commercial job, a candidate is more frequently associated with a high score. That seems logical. According to psychologist Jan Meijning, selling yourself at such a meeting is especially important.

When evidence and logical arguments’ relevance, significance, or importance are downplayed or rationalized, this is a form of self-deception. In order to hide the fact that they are deceiving themselves, people who engage in self-deception must convince themselves of a truth.

Everyone shows a certain level of self-deception. Too much of it, however, is problematic. Just attempt to convince someone who believes they are listening that they are not It’s impossible to convince someone of their inflated self-image in a short period of time if they are unaware of it.

So, don’t try to do this during a job interview. If this occurs, the conversation will probably end in a yes-or-no debate. Even the findings of a test report will be disputed by someone with an inflated sense of self. Instead, asks for a candidate’s strengths, including examples.

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What are some examples of impression management techniques?

Impression management techniques
  • Conformity: Adopting another person’s viewpoint in an effort to win their approval
  • Excuses: Making light of an event’s seriousness in an effort to lessen its perceived impact
  • Apologies: Admitting responsibility for an event and seeking forgiveness.

What is the best definition of impression management?

By regulating and controlling information during social interactions, people try to change how other people perceive a person, an object, or an event. This process is known as impression management.

What are the 5 impression management strategies?

Five impression-management techniques were provided by Jones & Pittman: self-promotion, ingratiation, exemplification, intimidation, and supplication.

Which is a Behavioural example of impression management?

The most popular impression management techniques include intimidation, flattery, self-promotion, flattery/acclaim, association, and supplication. Aligning one’s behavior or appearance with their environment is known as conformity.

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