How To Write an Introduction in 4 Easy Steps (With Tips for an Effective Introduction)

“If you really want to hear about it, the first thing you’ll probably want to know is where I was born, and what my lousy childhood was like, and how my parents were occupied before they had me, and all that David Copperfield kind of crap, but I don’t feel like going into it, if you want to know the truth.”

So begins J.D. Salinger’s iconic novel, Catcher in the Rye, arguably one of the finest opening sentences of any American novel ever written.

I’m not here to talk Salinger or the writing life or the greats of 20th century American literature. This is a marketing blog, not a book club.

We hear a great deal of talk about the importance of headlines, but much less is said about the value of a great introduction. Sure, you need a tempting headline to catch your reader’s eye, but without a strong, compelling introduction, the best headline ever written won’t save you.

In this post, we’ll take a look at five of the many different ways you can open a blog post, article, interview, white paper – pretty much anything with words. This is by no means a comprehensive or definitive list; there are almost as many ways to introduce your writing as there are ways to write. There are, however, some general techniques that lend themselves well to marketing copy that can be extraordinarily effective.

How do you write a good introduction?
  1. An opening hook to catch the reader’s attention.
  2. Relevant background information that the reader needs to know.
  3. A thesis statement that presents your main point or argument.

How to Write an Eye-Catching Essay Introduction | Scribbr

How to write an introduction

An introduction lays the foundation for the rest of your article, essay or blog post. As a writer, its important to write an introduction that will keep readers interested. Though the way you structure your introduction may vary depending on what youre writing, consider the following steps to establish a solid framework for your introduction:

1. Get the readers attention

No matter what youre writing, its important to grab the readers attention to ensure they continue reading. Start by creating a compelling hook for the beginning of your introduction. This step will look different depending on what youre writing and the style of writing youre going for. If youre writing a blog post, your writing will likely be more casual. You should consider shocking your reader with a surprising statistic, creating empathy by sharing a personal experience or asking your readers a question to get their attention.

2. Detail the context and purpose of the post

While your article is providing a service to readers, the introduction of it gives them a snapshot of what they can expect. After writing a solid hook, youll need to let readers know what youre going to be writing about. Essentially, you need to detail the purpose of your post. More often than not, youll be writing about a problem you want to bring attention to. As you write your introduction, make sure youre clear with your words and communicating in a way that your readers will be able to comprehend.

3. Explain how your post will be helpful

Readers want to know that what theyre reading is valuable. Oftentimes, that means offering solutions to a problem or issue. When you write your introduction, you should address how you plan to resolve the matter at hand. Its important to do this clearly and concisely. Your introduction sets up expectations for readers and as the writer, you should let them know what theyll get out of reading it.

4. Revisit your introduction after writing your post

Though many writers start penning their introductions before the rest of their article, its a good idea to revisit it after youve finished writing your entire article or post. Oftentimes, your article can shift focus as you write. Due to this, its important to read your original introduction again and determine whether or not you should make adjustments to create a better flow for the rest of your article.

Make sure your introduction is still relevant and effectively sets up the article. If you mentioned certain topics you were going to address in the context of the article, make sure they were addressed. If you didnt address them and dont plan to, rework your introduction to better suit your article.

Why is it important to write an introduction?

Writing an introduction is important for all writing styles. An introduction essentially gives readers a first glimpse of your writing skills. The strength of your introduction will determine whether or not theyll keep reading through to the end. If theyre interested, theyll want to read more of what you have to say.

A strong introduction also establishes what youll be discussing in your article and the content readers can expect to hear about. It serves as a foundation and framework for the rest of your article. Lastly, writing an introduction is fundamental to any piece of written work because it gives you credibility. The more a reader feels that they can trust you, the more receptive theyll be to your knowledge of the topic youre writing about.

Ways to get your reader’s attention with your introduction

Along with making an impact or being of assistance, a writers ultimate goal is to engage readers throughout the entirety of the article. You can get your readers attention in several ways, including the following:

Tips for writing an introduction

An introduction can make or break the rest of your article. Its important to create one that will keep readers entertained. Consider the following tips when writing an introduction:


How do you write a good introduction example?

Strong Introductions for Essays
  1. Use a Surprising Fact. You can capture the reader’s attention with a surprising fact or statement. …
  2. Pose a Question. …
  3. Start With an Anecdote. …
  4. Set the Stage. …
  5. State Your Point Clearly. …
  6. Start With Something Shocking. …
  7. Use a Statistic. …
  8. Get Personal.

What are the 5 parts of an introduction?

The introduction must do five things: (1) it provides background to the situation; (2) it identifies the problem; (3) it argues that the problem needs to be solved; (4) it summarizes the solution; (5) it establishes the writer’s credibility.

What is a good example of an introduction sentence?

Take a look at these common ways to start an essay:
  1. Share a shocking or amusing fact.
  2. Ask a question.
  3. Dramatize a scene.
  4. Kick it off with a quote.
  5. State your thesis directly.
  6. Pick the right tone for your essay.
  7. When you’re stuck, work backwards.

How can I start my introduction essay?

Take a look at these common ways to start an essay:
  1. Share a shocking or amusing fact.
  2. Ask a question.
  3. Dramatize a scene.
  4. Kick it off with a quote.
  5. State your thesis directly.
  6. Pick the right tone for your essay.
  7. When you’re stuck, work backwards.

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