How To Write a Pitch Step-by-Step

How to write a pitch in 9 steps
  1. Don’t undersell yourself. Before you pitch any publication, find out what they pay their writers. …
  2. Know who you’re pitching. …
  3. Know your audience. …
  4. Engaging subject line. …
  5. Start with a hook. …
  6. Pitch a story (with substance) …
  7. Brevity is best. …
  8. Be relevant.

This article will discuss how to get your pitch reviewer’s attention as soon as they open your email. We are going to grab your reader’s attention with just the first line of your submission. Additionally, using the example of a story pitch template below, we’ll explain to them why it will sell and why they should choose your story over all the others.

HOW TO WRITE A PITCH FOR A FREELANCE WRITING JOB: freelance writing pitch template for article ideas

How to write a pitch

Pitch documents are created for a variety of business concepts in a variety of industries. The following steps can be modified to fit the tone, scope, and sector of your next pitch, though.

1. Read the submission guidelines

If the company you want to pitch to has a set of submission guidelines, read them first to make sure you are adhering to them exactly.

2. Introduce your idea and establish your angle

Explain your idea to potential investors in detail, including the steps it will take to realize it and the results you hope to achieve. If you can, use this time to clarify your points and refute any opposition. You’ll want to succinctly and plainly explain the importance and uniqueness of your ideas, as well as why they ought to be of interest to both these investors and potential customers. Explain what value youre hoping to add with this idea. Instead of listing the features, the goal is to emphasize the advantages.

3. Explain your methodology

Should you be successful in getting the funding you require to complete this project, your pitch should be supported by sound methodology and a clear development process. You can provide a rough budget after outlining your strategy so that investors can see where their money is going and how it will be used at each stage of the process. Always have solid data to back up your claims.

4. Estimate a deadline for a preliminary final version

This could be a final lab report on your product’s safety, a product prototype, or a draft of a written piece. Make sure you provide evidence to support any claims you make.

5. Be prepared to take questions

Prepare your answers to any questions you might be asked by anticipating them. Ideally, you will have anticipated these inquiries and incorporated the responses into your presentation; however, additional information will undoubtedly be required. Make sure you are completely familiar with your proposed product so you can confidently and succinctly respond to questions from investors.

What is a pitch?

A pitch is a description of a particular concept for a movie, television show, piece of print media, or other product. The goal of pitching an idea is to raise money to develop it and turn it into a workable, money-making reality. A person or group makes a pitch to investors in order to persuade them to finance the idea or proposition. Pitch sessions can take place in person or over written communication like an email or a letter. Typically, the person, people, or business being pitched to have the financial capacity to support a business idea or venture.


Even if you follow the above steps, it’s still possible to make some mistakes when giving your pitch. Here are some suggestions to make sure your pitch is flawless and error-free.

Pitch template and example

Here is an example pitch for your reference so you can see what a pitch looks like on paper.

SUBJECT LINE: If the investor company doesn’t specify how pitches should be sent, it is generally safe to use this format or one similar: “PITCH: [your pitch idea]” ”.

The tone of your salutation will depend on who or what organization you are addressing. Although you start off by saying “hi,” it can sometimes be just as effective to use the formal “Dear [person]” instead.

According to research, introducing your paragraph with a question is likely to catch your audience’s attention. Declare your desire to collaborate with this investor and provide one line to describe your idea.

METHODOLOGY PARAGRAPH: Describe your idea and the steps you’ll take to make it a reality.

Give a brief introduction of yourself in your bio, keeping it pertinent to the topic at hand.

Name and contact information are provided after expressing gratitude to the reader.

Here is an example of a real pitch to help put that template into perspective:

Hi [person]!

I wanted to get in touch with you to let you know that I’ve loved [what you’ve been doing] recently and have long been a fan of your company. People online seem to really love [your most recent product] as well after I bought it and shared it.

The other reason I’m writing to you is because my primary line of work is collaborating with companies like yours (like LinkedIn and Workdesk) to develop content that is scalable and generates high returns in terms of engagement and conversions.

I’d love to talk with you or a member of your team about your content marketing strategy and see if we can collaborate to increase traffic to your website. This year, my company has assisted several major brands in growing their traffic by an average of 47%, and I’d love to share my strategies with you. Would you be open to a quick chat over the phone or a cup of coffee?

Thanks so much. I look forward to talking with you.

Robin Gold

(105) 288-4494

P. S. Here [link] and here [link] are some of our most recent accomplishments.


How do you write the beginning of a pitch?

You could start your pitch by putting your story’s main idea in a single sentence, by posing a rhetorical query about it, or by describing a scene or action. Be clear in your explanation of the plot’s premise and the angle you intend to approach it from.

How do you structure a good pitch?

12 Easy Steps to a Perfect Pitch
  1. Get to the point fast. Attention spans are reportedly getting shorter and shorter.
  2. Don’t use too many slides. …
  3. Establish the need. …
  4. Use a message map. …
  5. Use a multilevel structure to your pitch. …
  6. State who your competition is. …
  7. Include a sound bite. …
  8. Introduce the team.

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