I highly recommend Steven Smith for any supervisory position in the marketing department of your company. He is a real team player and always very willing to solicit ideas from colleagues below and above his rank. I was fortunate enough to have him on my team before. He is always very persevering and positive amidst great challenges in our previous company. He is truly results-oriented and resourceful, very willing to try different strategies to meet the goals. Let me mention a few of his significant contributions to our company: – successfully lead marketing events and promotions for three years, which yielded truly profitable results – acquired ten primary accounts each from 30 states in just one year – successfully conducted training for marketing officers for two years No doubt, Steven can bring something fresh and beneficial to your company. With him around, you can always have someone to rely on regarding goal setting and accomplishment. I hope you will give this recommendation a serious consideration. If theres anything more you need to know, feel free to call me a 5556677. Thank you.
SAMPLE RECOMMENDATION LETTER FOR EMPLOYEE FROM EMPLOYER
What to include in a marketing executive reference letter
The purpose of a marketing reference letter is to convince the employer that the candidate is the best person for the job. Keep this in mind as you write the letter, perhaps imagining yourself as the reader and thinking about what youd want to know about a candidate. Try to focus on marketing in the whole letter, connecting their experience, skills and accomplishments to why theyd excel in a marketing executive position.
Here are three of the most important items to include in a marketing executive reference letter:
What is a marketing executive reference letter?
A reference letter for a marketing executive position is a professional reference letter thats usually written by a coworker or supervisor. Its written to support the candidates application and provides an overview of why theyd be a good marketing executive. Candidates typically ask someone who has directly observed their marketing work to write these letters, as someone with direct knowledge and experience can probably write a more detailed letter.
How to write a marketing executive reference letter
Heres a list of six steps you can use for writing the letter:
1. Talk to the candidate first
Before you write, connect with the candidate to discuss the details of the job theyre applying for so you can get ideas of what to include in your letter. You may even want to ask for copies of their cover letter or resume if theyre comfortable providing them so that you can find potential ways to coordinate. For example, if their cover letter discusses a marketing project you both worked on, you might write about that same project and describe their strengths from your perspective.
2. Introduce yourself and explain your relationship to the candidate
Start your letter by introducing yourself and describing how you know the candidate, such as being their coworker at a marketing firm for two years, or being their supervisor. Its important for the employer to understand what context you know the candidate in because it may change how significantly the letter supports the application. For example, an employer may put more value in a reference letter from someone who directly supervised the candidate for five years than from someone who worked in another department for one year.
3. Explain their qualifications
Talk about the candidates qualifications, such as academic degrees, previous work experience and special accomplishments. Its a good idea for most of these qualifications to relate directly to a marketing executive position, such as having a bachelors degree or work experience in marketing or having extra social media training. This is information you can probably get from asking the candidate or from their resume if they provided it.
4. Talk about their skills
Tell the employer about a few of the candidates best skills, including anecdotal or statistical support. Try to focus on the skills that are most relevant to a marketing executive position. For example, you could write, Theyre excellent with customers. In their time as our marketing executive, they almost doubled our client base and clients regularly told me how smooth the candidate made the marketing process.
Here are a few skills to consider including in your letter:
5. Provide detailed examples of work accomplishments
Its a good idea to include specific examples of ways the candidate distinguished themselves at work, such as a promotion or an especially successful project. Try to use situations you were part of or observed and, if possible, use supporting data. For example, you might write, I was on the team of a large social media marketing campaign that the candidate led, and their work resulted in nearly a 300% increase in online engagement.
6. Describe why you think theyd succeed in the position
Finish your letter with an explicit statement of support and what you believe makes them a great candidate for a marketing executive role. This could be a good place to reference any qualifications or accomplishments you wrote about earlier in the letter. For example, if you describe a creative project of theirs and talk about the positive feedback the candidate regularly received from coworkers, you might write, I believe their incredible creativity and strong interpersonal skills are just some of the qualities that may make them an asset to your company.
Template for a marketing executive reference letter
Here is a template you can use to write your marketing executive reference letter:
[Date]
[Your name]
[Company name]
[Phone number]
[Email address]
[Salutation, either the name of the reader if known or to whom it may concern],
[Introduce yourself with your name, position and relationship to the candidate.]
[Describe the candidates qualifications and skills with example situations.]
[Talk about two or three of their work accomplishments.]
[Clearly state that youre recommending them for the position.]
[Express that youre available for follow-up questions and provide contact information.]
Sincerely,
[Your name]
[Job title]
[Company name]
Example of a marketing executive reference letter
Heres an example of a marketing executive reference letter you can use as a guide while writing yours:
December 17, 2021
Ms. Carla Holt
Millennial Brilliance
555-555-5555
[email protected]
Ellie Park,
My name is Carla Holt, and Im the marketing manager at Millennial Brilliance, a company specializing in marketing to millennials. Premee Davenport has been our marketing executive for the last three years and was a marketing assistant for two years before that. During her time with us, shes proven herself to be an exemplary employee.
Premee came to us soon after graduating with her bachelors degree in marketing. As one of our marketing assistants, she distinguished herself with her creative ideas, copywriting talent and interpersonal skills. One of her ideas for social media marketing eventually became a project that led to a 200% rise in online engagement. These kinds of results are why it only took two years for me to recommend her for promotion to marketing executive.
As marketing executive, Premee has continued to raise our online engagement and increase our client base. Her organization always impresses clients, particularly the system she created to help them identify their marketing needs and figure out details like the marketing aesthetic they wanted. She led a marketing campaign for a business that was so impressed they recommended our services to every business owner they knew. From that project alone we gained five new regular clients, which was a significant gain for the size of our company at the time.
I can say with confidence that Premee would make a wonderful addition to your company. Millennial Brilliance was lucky to have her, and although were sad about her relocation, were excited to see her thrive elsewhere. I recommend giving Premees application your closest consideration. Please feel free to call me at 555-555-5555 if you have any questions.
Sincerely,
Ellie Park
Marketing manager
Millennial Brilliance
FAQ
How do you write a good reference letter for a coworker?
- Review the necessary information. …
- Introduce yourself and explain your professional relationship. …
- Include specific examples of your coworker’s accomplishments. …
- Explain what your coworker will add to the new company or university. …
- Include contact information.
How do I write a good letter of recommendation?
- Think carefully before saying yes. …
- Follow a business letter format. …
- Focus on the job description. …
- Explain how you know the person, and for how long. …
- Focus on one or two traits. …
- Remain positive. …
- Share your contact information.
What should a letter of recommendation say?
- Refresh your memory about the person. …
- Write down two-three qualities that characterize this person. …
- Think about specific experiences you had with that person. …
- Use our reference letter template to shape your own letter of recommendation format.
