Make your customers feel appreciated by writing to them professionally. The impact of it may not be visible now but is worthwhile in the future. Like you, they love appreciation as well. So, why forget the existing customers while making new ones? Appreciate every new customer for coming onboard and the existing ones for taking up the surveys or new purchases.
- Address the customer by name. …
- Share your reason for appreciation. …
- Mention future interactions. …
- Use a personal sign-off.
How to Create a Customer Appreciation Letter
Why is a customer appreciation letter important?
There are a number of reasons why it’s beneficial for your company to send customer appreciation letters, including that it:
What is a customer appreciation letter?
A customer appreciation letter is a type of business communication designed to show gratitude and maintain long-term professional relationships. There are a number of reasons you might want to write a letter of appreciation, such as thanking them for being a first-time or longtime loyal customer. A letter expressing your gratitude allows you to build and maintain positive rapport, helping you keep the customers you have and possibly generate new business through referrals.
How to write a customer appreciation letter
Here are the basic steps you can use to write an appreciation letter that will show customers just how much you value their business:
1. Address the customer by name
Begin your letter by addressing the customer directly and by name. If you want the letter to be more formal, start with “Dear [name]” or for a less formal letter, you can start it with “Hi [name]”.
2. Share your reason for appreciation
Be specific about why you are writing them and how it is positive for your business. Thank them genuinely for their support and business. If they have been a customer for a long time, let them know you appreciate their loyalty. If they are new, express appreciation for their willingness to try your business.
3. Mention future interactions
Let them know that you look forward to serving their future needs. You could also include a coupon to encourage them to use on their next purchase, as another way to encourage future interactions.
4. Use a personal sign-off
Use a personal sign-off, such as “Warm regards” or “All the best” and sign your name and title.
Tips for writing a customer appreciation letter
Here are a few tips to keep in mind as you write your letter of appreciation:
Customer appreciation letter sample
Here are a few samples of customer appreciation letters to help you as you write your own:
“Thank you for your loyalty.”
“Thank you for your purchase.”
Generic thank you
How do you say appreciation to customers?
- Thank you for your purchase from [company name]. …
- On behalf of [company name], we wanted to say thank you for your purchase. …
- Thank you for your support. …
- Thank you for being our valued customer. …
- We know the world is full of choices. …
- Thank you for being our loyal customer.
How do you say thank you to client for appreciation?