How To Make a Sales Pitch To Attract Clients

Turning those hard earned leads into a closed sale is equally difficult. Just look at some of the obstacles sales people are up against:

Imagine if you were given the exact process the best sales reps in the world use to reach their targets.

Well, theyre using proven sales techniques that take them from being a sales rep that just meets their targets versus a sales rep that consistently reaches their targets and outperforms everyone else on the team.

Best of all, these 7 steps can be applied so you can create a brand-new, deal-closing sales pitch in just 10 minutes!

3 Irresistible Sales Pitch Examples to Win Customers

What makes a great sales pitch?

There are many elements involved in a sales pitch, and its important that each part is well crafted for it to be great. Consider the following parts of a sales pitch that you can practice and develop:


As with many sales aspects, confidence is important. Most customers feel more comfortable buying from a salesperson who is confident about themselves and their product. For instance, being personable, shaking hands, looking the customer in the eye are all effective methods of relaying confidence in yourself and confidence in the goods or services you are selling.


Another important element of a successful sales pitch is being assertive. People are more likely to buy a product or service when you are persistent. When you approach each customer as if you are going to make a sale, you are more likely to be successful.

Useful/accurate knowledge

To make a successful sales pitch, you should provide customers with knowledge about the product that is both accurate and useful. You should not only want to tell them about the benefits of the product but also let them know how the product will benefit them in particular.

Facts and figures

In addition to product knowledge, you also need to include facts and figures to show how exactly the product could benefit them. This could be anything from self-disclosure to quoting case studies. Either way, you want to be able to provide the customer with some factual accounts as to why and how the product or service has improved your life or the lives of others.

Succinct messages

Your sales pitch should be short and informative to keep the potential customers attention. Make sure your sales pitch is long enough to give them the key points but not so long that they begin to lose interest altogether.


A great sales pitch includes a variety of options. Customers are more likely to buy from you when they feel they have chosen the best option for themselves. For instance, if you are selling perfume, you should be offering multiple sizes, gift sets, etc. so the customer can choose which product they want the most.

Top-to-bottom approach

A great sales pitch uses the top-to-bottom approach. You can start with the most expensive product and work your way down. Customers are more likely to purchase a higher-priced item if they feel its worth their money.

What is a sales pitch?

A sales pitch is a method that involves presenting information to potential customers to convince them to buy goods or services. Additionally, a sales pitch can be used to convince someone of your skills and value when attempting to acquire new positions or gain new clients. These can be performed via a presentation, conversation, meeting, email, etc. No matter which method you choose to use, a sales pitch is meant to persuade someone into buying or supporting something because of how it can benefit them.

Most often used in sales and retail positions, learning to perfect your sales pitch can lead to highly lucrative results depending on the situation.

How to make a great sales pitch

Although there are multiple methods of making a great sales pitch, here is one example of the steps you can take:

1. Select the best customer

No matter if you are giving your pitch online or in person, you should be mindful of who you choose to pitch to. For instance, if you are selling perfume in a department store, try to find casual shoppers who look like they dont have a purpose. The best customers are those who will give you their undivided attention.

2. Choose your hook

Your opening line is important to get the interest of customers. Make sure you use a phrase that grabs peoples attention. A great hook is a line that offers to help the customer in some way. For instance, if you are selling perfume, you may say something like “Are you looking for your new signature fragrance?” rather than a generic line like, “Would you like to try this perfume?”

3. Offer solutions

Once you have gained the customers attention, you want to immediately let them know how your product can benefit them. For instance, if you are selling a fragrance, you might follow up your opener with something like, “Did you know that a good smelling perfume or cologne can improve both your personal and professional life?”

4. Give facts

Once you have offered a solution, you state more facts about why the customer should use your product or service. For instance, if you are selling tires, you might say something like, “Purchasing winter or all-weather tires can keep you safe on the road all year round.”

5. Ask for the sale

If you want to make a sale, ask for it explicitly. Once you have completed all the other steps, you should ask the customer to make a purchase. For instance, if you are selling perfume, you could say, “Would you prefer to buy the gift set or just a bottle?”

6. Follow up

If at first, you dont succeed, be sure to follow up. This is more difficult for face-to-face pitches, but you can sometimes get contact information from customers to try to make the sale later. If you are contacting people via phone or email, you can send periodic follow-ups that remind the customers of the benefits of your product or service before asking for the sale again.

7. Offer discounts

Offering discounts is a great way to make a sale. For instance, if your customer seems like they are interested in your product but lacking the cash, you can take their email and send them coupons. You can also do this with existing customers to get them to purchase from you again.

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