How To Make a Career Change To Marketing in 6 Steps

Are you wondering if it is possible to transition from your current profession and set foot on a marketing career path? If so, the answer is yes! Marketing is a growing, dynamic, and fulfilling field that both attracts and benefits all types of people. Whether you have a data-oriented skill set or a penchant for creativity, the field of marketing is an exciting place to work.

Not only does the field of marketing provide professionals with many opportunities in terms of role or position, the field itself is growing quickly and features competitive salaries. Consider the United States Bureau of Labor Statistics (BLS) data regarding projected job growth between 2020 and 2030, as well as annual salary information as of May 2021, for several marketing positions:

With an online master’s in communication, candidates from any professional background can join the marketing field. Consider some of the skills in other fields that transition well to the world of marketing.

How can I make a career switch into marketing?
  • Know the strategy. Get familiar with the marketing strategy as soon as possible. …
  • Show your commitment. …
  • Befriend the sales and support teams. …
  • Listen to (and conduct) customer calls. …
  • Learn marketing processes and tools. …
  • Read everything that is relevant. …
  • Self-educate. …
  • Use the product.

How I Changed Career Paths with No Experience| BA to Marketing Manager in 1 year | xoreni

How to make a career change to marketing

Here are several steps you can take to change to a marketing career:

1. Educate yourself

There are several ways you might educate yourself in basic marketing concepts. Reading literature can help you define the basic terminology used, common marketing strategies and case studies. You might also consider online courses or certification programs that can verify your credentials in this area. These can include advertising, search engine optimization (SEO) and email marketing certifications. You can also explore formal education like associate or bachelors degree programs to further your education. Through these channels, you can identify if there are any specific areas within marketing you might want to explore.

2. Explore additional tasks

In your current position, you might see how you might perform additional duties similar to marketing tasks. For example, if you work in business operations, you may request tasks like email communications or website content development. These basic tasks can help you familiarize yourself with the tools and processes marketing professionals use in their roles. You can also include marketing-related tasks on your resume, even if you worked in a different department.

3. Review lateral moves

As a career change can involve new professional networks, roles and companies, consider small steps to achieve your goals. For example, if you work in sales for a publishing company and want to explore marketing for a clothing company, consider sales opportunities in clothing first. This can help you build the industry knowledge needed that can ease your career transition. If you plan to stay with your company, you might explore entry-level roles, like marketing assistant, to gain experience.

4. Network with marketing professionals

Networking with professionals in the field can help you learn how others earned their positions. Consider discussing your career goals with professionals you trust to share your skills and progress and to ask questions you might have about the field. You might ask about the most valuable skills, common responsibilities and qualities departments look for in new employees. You might also connect with professionals through events, like seminars, panels or conferences. This can help you find open opportunities and expand your knowledge in the field.

5. Update your resume

Updating your resume to match marketing positions can help you get an interview with hiring managers. Each job description can list common responsibilities, skills and education requirements. Consider scanning these for keywords they use most frequently and adding these to your resume where relevant. For example, if the position requires writing content for the companys social media accounts and website, you might highlight your writing experience in your current position.

6. Apply for jobs

Once you have some relevant experience, a growing network and an updated resume, you can apply for jobs. Consider browsing online job sites and tracking each application you send. You might also create a list of companies you hope to work for and apply directly through their websites, as these might have fewer applicants. If possible, you might contact hiring managers directly through networking sites to express your career goals and share your qualifications.

Why change careers to marketing?

As with many career changes, moving into marketing can be an opportunity to learn about a unique area of business. There are several benefits to exploring this career path:

Tips for making a career change to marketing

Here are some tips you can use if you hope to change into a marketing career:

FAQ

Is marketing a good career to go into?

Marketing is a good major because it’s extremely versatile and may lead to a variety of high paying, in-demand careers, with great job satisfaction and opportunities for on-going education. Marketing majors may pull in $50k to $208k a year. The Top 10% of earners pulled in over $208,000!

Is marketing a fast growing career?

Marketing Manager

The BLS has reported careers for marketing managers are set to grow 10% from 2020-2030, which is as fast as the average for all occupations. Growth in marketing careers is largely due to the increased use of social media and internet marketing, which are both in-demand skills for recent graduates.

What career is related to marketing?

Marketing is defined as being the intermediary function between product development and increasing brand awareness. It is a term used for such career fields as advertising, public relations, media planning, sales strategy, and more. There are many different types of careers for marketing degrees.

How do I break into marketing with no experience?

Get Your First Marketing Job with Zero Experience
  1. Get certified – show your dedication and go through a couple of marketing courses;
  2. Get reading – learn and improve constantly with books, blogs, webinars, and podcasts;
  3. Get doing – work on a side project or volunteer to gain initial experience;

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