How To Get a Marketing Job Without a Degree (With Tips)

A career in Digital Marketing is an attractive option; getting paid to sit on Facebook all day is basically living the dream, right?

While Digital Marketing does involve a lot of time on social media, some blogging and a few cat GIFs here and there, there are so many reasons why this career is a popular one. For one, its a relatively new industry thats constantly growing and evolving. Its also one of very few jobs which requires a real marriage of creative and analytic skills, so youre always on your toes and never get the chance to utter the phrase my job is so boring.

However, the best thing about Digital Marketing as a career is that theres no linear entry path into this field and, although it can make things more straightforward, you dont need a degree in marketing to get a job in this industry. Read on for practical tips and advice on how to get a job in digital marketing without a marketing degree.

HOW TO GET A JOB IN MARKETING WITH NO DEGREE – Your degree is in another field, no problem

What is a marketing job?

A marketing job is an occupation that involves promoting products or services and engaging target audiences. These jobs may include traditional marketing roles or positions specializing in digital marketing, where professionals use techniques like social media advertising to connect with customers. While some of these roles may require a college degree, most of them rely on specific skills or specialized talents that professionals can gain through tutorials and certification classes.

Here are some examples of common marketing roles:

How to get a marketing job without a degree

Some companies are becoming more flexible in their hiring practices, with a focus on personality and creativity. Its possible to still get hired without a degree if you have certain skill sets that are in demand on your resume. Here are a few steps to take to help find a marketing job without a college degree:

1. Develop your skills

Consider discovering new skills that may be an asset to a marketing career. Use free websites to take online courses or complete tutorials on a variety of marketing topics, such as digital communications or search engine optimization (SEO) marketing. Here are a few skills that may be helpful for a career in marketing:

2. Research internships

You may need to boost your resume by gaining experience in marketing fields. This could include internships or volunteer work that offers in-depth teaching in subjects, such as marketing research and data analysis. You can develop technical skills, including analyzing sales trends or evaluating customer feedback. Research both paid and unpaid internships to see if you qualify for these positions.

Some internships require the employee to be enrolled in college courses, but others may be more flexible. The connections you make working an internship can help you grow your network and find potential career opportunities.

3. Write a resume

Consider writing a new resume that is customized to your marketing skills. If youre still developing your marketing background, try to include your software competencies and any relevant experience you may have in your volunteer or work history. For example, you may have volunteered for a community organization to create a newsletter, or perhaps you updated social media profiles with photographs from a professional event. Emphasize your skill sets that are relevant and necessary for the position youre seeking.

One way to ensure prospective employers see your resume is to write resumes specific to the position youre seeking. Use keywords from the job posting to highlight the exact skills an employer is looking for. As a marketing professional, remember your resume is the best way you can market yourself. Keep resumes easy to read and free from busy content, but consider incorporating graphic elements or unique formats to catch the attention of employers and showcase some of your skills.

4. Network with industry professionals

Networking is a significant part of the job search process, and now there are both online and offline opportunities. One way for candidates to network with industry professionals is by attending conferences or events coordinated by your industry or marketing organizations. Consider enrolling in a networking organization for marketing professionals and attending events. You can also look for marketing groups on social media to learn from industry experts.

Use your network to hear of open positions and learn the direct contact information for hiring managers. Because many online job postings scan resumes using filters that look for qualifying information like education, sending your resume directly to a decision-maker within a company can help you circumvent this process and ensure employers see your skills and qualifications.

5. Market yourself

If youre looking for a career in marketing, you might market yourself first. Consider creating an online portfolio that gives you the chance to show employers your skills and professionalism through text, video, images and audio on a website that you can share on a job application. Your portfolio can be a collection of samples of your work and can show your skill set and achievements to employers. You may add these features to your online portfolio:

6. Apply for jobs

When you finish your resume and online portfolio, you can apply for marketing jobs. Use all available resources, including online research and network connections. Look on virtual job boards and interact with marketing companies on social media to identify any available positions. Research each position carefully and submit a resume tailored to the position and skills the job requires. Follow up with any applications through email and continue to hone your marketing skills as you look for new positions.

FAQ

How do I get into marketing without a degree?

  1. Find your specialty. “Most people would say to be the best digital marketer, you should be able to “do it all”. …
  2. Build your soft skills. …
  3. Start building your personal brand. …
  4. A/B testing. …
  5. Build your marketing portfolio. …
  6. Surround yourself with people in the industry. …
  7. Dedicate time to learning. …
  8. Take an internship.

Can I be a marketer without a degree?

Searching for a job in the marketing industry when you don’t have a degree in marketing can be discouraging, but getting a job without a degree is entirely possible. The industry is changing, and a traditional degree may not be necessary for all positions.

Can you get a marketing job without marketing experience?

All you need to do is find someone who needs marketing help and has zero experience of their own. They will be happy to pay you (especially if your prices are lower than the competition to start out) and you’ll have the opportunity to build real-world results.

Can you be a marketing director without a degree?

A bachelor’s degree is usually the minimum requirement to become a marketing director. Many directors earn a degree in marketing, but other relevant fields include marketing research, information technology and advertising.

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