How To Create an Executive Profile in 5 Steps (With FAQs)

Lost time. Lost money. Lost confidence in leadership. A hit to morale. Those are just a few costs of a bad hire. And the higher in the organization the position, the greater the impact. That’s why, when searching for talent at the executive level, it’s paramount to create a position profile that intrigues the ideal candidate, encourages thoughtful self-assessment and inspires action.

Its important to take the time when crafting the profile to think critically about the role and how it fits into the organization as a whole. Position profiles should include an executive summary of the opportunity as well as details about the role and responsibilities. This is an opportunity to spell out for the candidate exactly whats expected of the role, how youll define success and what challenges might arise. As we know finding a candidate who checks the boxes on hard skills but also fits in within the company culture is critical to a long-term, successful relationship. With this in mind, youll want to include details on the business as well as the company culture in the position profile. Smoothly snapping into place culturally is crucial – especially when it comes to those joining the leadership team in embodying what the company stands for to its employees and the public.

Filling the senior-most roles in an organization requires an elevated level of attention. As mission-critical positions, these roles pose the highest risk and detrimental impact to an organization if a bad hire is made. Creating a compelling position profile can make a huge impact on luring the most viable talent for your executive role. Want to know exactly what features to include in your next position profile? Download our position paper here to ensure your next executive hire delivers on all functional requirements and personifies the spirit and values of company culture.

Here are the steps to follow for how to create an executive profile:
  1. Gather information. Begin collecting the information you need to create an interesting executive profile. …
  2. Research your online presence. …
  3. Order information logically. …
  4. Focus on your value. …
  5. Review what you wrote.

How To Make A Great Executive LinkedIn Profile

How can an executive profile help recruiters notice you?

Recruiters often seek candidates for specific roles within particular organizations. Its important for them to find candidates with the characteristics, values and credentials the organization requests. By providing an executive profile, a recruiter may have a more genuine understanding of who you are to assess if youd be a good fit for the companys culture and how you specifically could add value to the organization.

An executive profile also helps establish your personal brand. Your personal brand helps establish who you are, typically making you more recognizable to those within your industry. Developing your brand may improve your overall digital presence and reputation, attracting recruiters to you.

What is an executive profile?

An executive profile is a professional narrative that summarizes your qualifications. Its an effective personal marketing tool you may use to demonstrate the value you could provide to an organization to recruiters, hiring managers and colleagues. Writing an executive profile may be beneficial to ensure others in your industry know and understand who you are.

Executive profile vs. resume

Executive profiles and resumes are both effective documents for selling yourself to hiring professionals and demonstrating your potential. However, a resume focuses more on what you do, whereas an executive profile discusses who you are and the value you offer. Also, a resume typically includes bulleted lists and other succinct information, providing a document thats easy to skim. Conversely, an executive profile is a longer narrative written in paragraph form.

Providing an executive profile and a resume may offer a recruiter or hiring manager the most comprehensive representation of who you are. You may also choose to include a small biography at the top of your resume. However, its important that this biography doesnt distract from the information on your resume, and its content may differ from the personal marketing or branding writing in your executive profile.

How to create an executive profile

Here are the steps to follow for how to create an executive profile:

1. Gather information

Begin collecting the information you need to create an interesting executive profile. Its important for you to craft a profile that best represents your personal brand while engaging the user. Some examples of types of information you may include are:

Most executive profiles also benefit from including a professional photograph, especially if youre publishing your biography online. Place this photograph at the top of the page in either corner. You may also consider gathering links to websites where readers can go to learn more about you, such as a link to your portfolio, personal website or professional networking profile.

2. Research your online presence

As you gather the information for your profile, consider performing a search for your own name. This may help you find anything youre concerned about that youd like to address in your profile. Similarly, the search results may indicate crucial information thats missing from your online presence that you want to include in your profile.

3. Order information logically

When writing an executive profile, organize the information in the most logical order. This means it doesnt necessarily need to be in chronological order, but should start with the most interesting information or what youre currently doing in your career. Think about your audience, and begin with what they would want to know the most, such as your job responsibilities and basic personal information. Continue to include skills, experience, values, achievements and accomplishments, and consider using general job titles rather than specific company names to allow you to update your profile easily.

4. Focus on your value

As you write your profile, focus on highlighting your unique value proposition. This refers to the unique benefit a client or employer may receive by working with you specifically, and it may be the determining factor in separating you from other candidates who have qualifications similar to you. Start by explaining your qualifications, abilities or unique characteristics, and then explain why this matters to them. Discuss how you could apply your skills in their organization, and focus on the unique value you could add to their organization.

5. Review what you wrote

Once you finish writing, its important for you to review and edit your work. Review your executive profile to ensure its focused on your goals and represents you accurately. Edit unnecessary information until its concise, relevant and effective. Be mindful of potential grammatical errors or confusing wording as you read.

Consider working on a different task in between writing and editing your executive profile. This may help you notice errors you may otherwise overlook. Similarly, try reading it out loud to confirm it flows well and is easy to understand. You may also ask a trusted friend or colleague who knows you well to read the profile and provide their honest feedback about potential improvements.

Frequently asked questions about writing an executive profile

Here are the answers to some frequently asked questions about creating an executive profile:

How long should an executive profile be?

An executive profile should be concise and compelling. It shouldnt exceed more than one page in length, and its important that its engaging and easy to read. This helps maximize its efficacy because people may not want to read a profile thats too long and most readers strive to read quickly.

When should you update an executive profile?

There isnt a steadfast rule for how often to update your executive profile. However, its important to update it fairly often to ensure its accurate or to include recent achievements. Similarly, review it frequently to verify the language you use or content you included still aligns with what people search for or what may appeal to recruiters or hiring managers in the careers you desire.

Should an executive profile have a casual or formal tone?

A good executive profile often has a conversational tone. Using a more casual tone that accurately reflects who you are and how you speak may help represent you genuinely and sincerely to readers. However, its important to be professional because this is a marketing tool for yourself. Think about your profiles as a professional networking introduction, not a personal diary entry.

FAQ

How do you write an executive profile?

How to write an executive summary
  1. Think about the job you are applying for. …
  2. Demonstrate the reasons why you are the best fit for this job. …
  3. Write your first bullet point. …
  4. After your introductory sentence, list your skills and accomplishments. …
  5. Mention any other accomplishments.

What is in an executive profile?

An executive bio is a one-page document describing your core value, brand attributes, and career history and accomplishments—as related to your current goals—written in standard paragraph format in the third-person narrative.

How do you write a CEO bio?

Key elements for writing executive bios
  1. Write to the market. …
  2. Tailor the bio to its marketing purpose. …
  3. Preliminary research. …
  4. Relevant background on the industry. …
  5. Develop questions for the executive. …
  6. Job Responsibilities. …
  7. Prior Experience. …
  8. Highlight Industry Awards or Honors.

How do I write an executive on Linkedin?

Headline: Ensure people see your most impactful titles and accomplishments by customizing your headline. Include your current title, company tagline, secondary titles, former companies, gender preferences, awards you’ve won, how you help people and your most important credentials.

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