How To Create an Effective Landing Page in 6 Steps

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Here’s a step-by-step checklist for how to create your landing page:
  1. Select a landing page template.
  2. Give your landing page a name.
  3. Add your unique content.
  4. Include striking images.
  5. Choose a relevant domain name.
  6. Make sure all your links and CTAs are working.
  7. Complete your meta description and SEO title.
  8. Publish!

How To Create A Landing Page

What should a landing page include?

Effective landing pages include several elements that encourage visitors to read the information and take action on the page. To successfully implement a landing page, consider including these key elements:

A compelling headline

Enticing headlines are integral to the effectiveness of a landing page. Headlines on a landing page do more than just describe the content. They work by persuading readers to continue spending time on the landing page, taking the desired actions marketers integrate into the content.

Subheadings and button text are also important headline areas in a landing page that you can use to educate visitors about products and services and direct them through the steps you want them to take on your page.

A call-to action

Every successful landing page includes a call-to-action (CTA.) A strong call-to-action usually follows informational content that describes the product or service readers receive when they join or purchase. A CTA can be an email submission, subscription form or purchase button, however, the end goal is generally similar across all landing pages: to convert traffic into paying customers.

Clear and concise content

High-quality content that educates readers about the product or service youre offering is just as important as the CTA you use to attract and retain customers. Create content that clearly gives purpose to readers actions by explaining the benefits of joining or purchasing from your brand or business.

A sense of urgency

Effective landing pages create a sense of urgency or give readers the feeling that there is a time limit on your offer or the action theyre taking. For instance, a discount for a seasonal product or a last-chance offer to subscribe to a service at lower rates are two examples of time-sensitive offers that can compel visitors to take action before they miss their opportunity.

A simple page design

A simple layout with clear content that flows cohesively, crisp white space, graphics and color elements can appeal to readers and visitors interacting with your page. Successful landing pages have fonts that are easy to read, use color sparingly and include images, as necessary, to convey a brand message.

What is a landing page?

A landing page is an online marketing tool that is used to encourage visitors to take a specific action. This call-to-action can include anything from inviting visitors to join an email list to encouraging them to purchase a product or service. Unlike individual web pages and multi-page websites, marketers use landing pages with the specific goal of attracting and encouraging visitors to take action.

How to build a landing page

Use the following steps as a guide for building your landing page:

1. Determine your goals

Consider the action you want visitors to take when they arrive at your page and what this action will accomplish for your brand or business. For instance, if you want visitors to subscribe to your weekly newsletter, your landing page is the place where they can sign up.

2. Choose a platform and template

One simple way to build a landing page is to use an online platform to host your page. These types of hosting platforms often come with templates for your landing pages, which include essential design elements like headline and content templates, design tools and different font styles.

There are both free and paid landing page hosting platforms you can use, each with its own advantages. An online platform is also something to consider if you want to build a landing page quickly and easily without the complexities of creating one from scratch.

3. Create your headline

Write a headline that briefly explains what your page is about while persuading your readers to find out more. Headlines for landing pages create engagement with the reader, compelling them to take further action on the page by clicking through informational content, entering their email address or purchasing something. Your headline is the first content visitors see and it needs to entice them to stay on your page longer. The longer visitors stay on your page, the more likely theyll be to take the desired action.

4. Craft meaningful content

Landing page content differs from a blog or other website content because its meant to persuade readers. While your content should be informational and explain the benefits of your products or services to the reader, it should also encourage your audience to take action. The headline gets readers on the page, and your content keeps them reading about how your brand can meet their needs. Additionally, clear and concise content on a landing page typically leads to the call to action.

5. Include your call to action

The call to action is usually the last step within a landing page that gets visitors to do something specific. If youre selling a product, for instance, your call to action would prompt visitors to purchase through a button, link or another clickable feature on the page. No matter what the objective is for your landing page, the call to action needs to accomplish your goal and get visitors to take action. Another important feature of your call to action is its sense of urgency.

If youre offering a subscription discount for new subscribers, a time-sensitive way to include a call to action would be to limit either the number of new subscribers allowed to join at the discounted rate or set a time limit for how long new subscribers have to take advantage of the offer. This sense of urgency can encourage visitors to take action more quickly than if your offer is available indefinitely.

6. Use design elements

Apply design elements such as font style, color and imagery to your landing page. For instance, bold headlines, crisp and clear text and areas of color are all effective design elements that can make your landing page visually appealing to audiences. When applying unique design elements to your page, avoid font styles that are too decorative or outside of traditional text fonts.

Another feature to consider is mobile compatibility. Font styles and design elements that appear on a desktop web page may not appear the same on a mobile device. Therefore, its important to choose elements that are compatible with both types of devices.

Also, consider blank space. The blank areas and white spaces of the page between text blocks, headlines, subheadings, buttons and links can create balance and a clean appearance. A landing page with text that is too close together, too many colors and too many large blocks of text can take away from the cohesiveness of your landing page. However, using white space can help you create a landing page that not only looks attractive but also makes it easy for readers to interact with.

Tips for building a landing page

As you build your landing page, consider the following tips to help you make it effective and successful:

Choose only one or two primary fonts

If you have multiple subheadings in addition to your headline and main content, consider staying within the same font family with one or two primary styles. For instance, Sans-style font families are excellent choices for landing pages, as this font family is also readable on mobile devices.

Create multiple ways for readers to take action

If you have several blocks of informational content for visitors to learn about your brand, create multiple ways for them to take action. For example, in between blocks of text to purchase a product, create purchase buttons that lead visitors straight to the checkout.

Make your page mobile-friendly with AMPs

Accelerated mobile pages (AMPs) make it easier for your landing page to load on mobile devices. Faster loading time for HTML and other markup languages means your visitors are likely to stay on your page longer.

Focus on the quality of the content

Create content that has a clear purpose, informs your visitors and encourages them to take action. Your content also needs to explain how visitors benefit from taking action on your page.

Understand visitor needs

Perform some research into what your target audience needs and desires. Understanding what your audience wants can help you create content and calls to action that effectively fulfill customer needs while accomplishing your marketing goal.


Can I build my own landing page?

While you could hand-code your own landing page or use a CMS like WordPress, most people will do better with something simpler and more focused. To easily make great landing pages when you want to launch something new, you need landing page software.

Can I create a landing page for free?

You can publish unlimited landing pages for free. Check out this webinar to learn how easy it is to create a beautiful, simple landing page, all at no cost.

What is the best platform to build a landing page?

A quality landing page costs $1,000-1,500 in many cases. Creation a strategic landing page can cost about $1,500-2000. A dynamic landing page costs from $2,000 to $5,000. Anyway the cost of landing page depends on complexity of the task, stack of technologies and your business goals.

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