La communication s’avère souvent déterminante dans la réussite d’un projet : communiquer efficacement forgera votre réussite, mais cette dernière risque d’être compromise si vos échanges manquent de clarté. En matière de gestion de projet, communiquer clairement ne consiste pas seulement à savoir sur quels canaux échanger : il faut aussi déterminer quels messages envoyer, et à qui.
Rassurez-vous : créer un plan de communication efficace n’est pas si difficile. Il vous suffit d’identifier sur quels canaux vous communiquerez avec votre équipe et à quel moment. Dans cet article, nous vous expliquons comment mettre en place un plan de communication qui fonctionne, quel que soit le secteur d’activité. Nous vous parlerons des bonnes pratiques et vous proposerons également un exemple de plan de communication pour vous inspirer.
Communication Planning in 5 Slides // How to Create a Communication Plan
When should you use communication planning?
There are instances when developing a communication plan might be useful, including when you’re:
What is communication planning?
A communication plan is a detailed plan that conveys important information to your target audience, which may vary depending on the situation but could include current and potential customers, team members, stakeholders, clients or investors. During the communication planning process, you and your team will determine the following:
The importance of communication planning
How to create an effective communication plan
Follow this step-by-step guide to communication planning to create an effective plan of your own:
1. Perform a communications audit
You may choose to perform a brief communications audit to determine your resources by:
To successfully move forward with your current communication plan, its important to fully understand your companys or teams communication capabilities, as well as learn about previous strategies and if they were successful.
2. Develop clear goals and objectives
After completing a brief communications audit, consider the results youd like to achieve through your plan. Understanding your objectives can help you focus more specifically on the content and strategy of your message. Common objectives of communication plans include:
When developing your objectives, try to state them as clearly and measurably as possible. Successful objectives are typically realistic, time-focused, quantifiable, achievable and specific. Using clear objectives helps everyone involved in the communication plan better understand the desired results and the appropriate tactics to achieve them.
3. Identify your target audience
The target audience of your communication plan can drastically alter the content, method and tone of your information, making it important to fully understand who will receive your communication. Common examples of target audiences include:
Try to remember that these individuals will be directly receiving the content of your plan; consider tailoring the information to meet their needs as much as possible. Understanding the information your target audience would find useful can help you decide which information is necessary for your communication and which you can omit, making your message clear and insightful and impactful.
4. Determine how to deliver your message
At this point of the communication planning process, try to identify the most effective channels in which to deliver your message to your target audience. The delivery method should be accessible and convenient for your audience while allowing you to include all necessary information.
For example, if your communication plan is meant to implement new company policies and doesnt require lengthy messages, consider using memos to communicate changes with your employees and team members. If your plan promotes a new product or service, consider sending direct emails that include all necessary product information to your customers.
5. Establish a timeline to stay on schedule
In order to execute your communication plan effectively, a clear timeline is a useful tool to keep the process running smoothly and on schedule When creating your plan, try to develop a detailed timing strategy that includes specific communication goals and the deadlines by which they should be met.
6. Review goals and milestones
After completing and delivering your communication plan, its important to review your goals and milestones to analyze your plans success. Understanding the parts of your plan that worked well and the parts of your plan that need improvement can help you make the necessary changes for more successful plans in the future. Consider analyzing the following when determining the success of your plan:
What are the methods for communication plan?
- Understand Your Objectives. Be clear about your overall communication objectives. …
- Understand Your Audiences. Now identify and list your different audiences. …
- Choose the Right Channels. …
- Planning Your Message.
What is a communication plan example?
- Define the purpose of the plan. …
- Identify the target audience. …
- Explain what you want to communicate. …
- Specify the communication channel. …
- Indicate ways to spread the message. …
- Analyze the effectiveness of the plan.
What is communication planning and management?
- Identify the purpose of your communication.
- Identify your audience.
- Plan and design your message.
- Consider your resources.
- Plan for obstacles and emergencies.
- Strategize how you will connect with the media and others who can help you spread your message.
- Create an action plan.