Do you have what it takes to be a copywriter? Wondering what it actually entails? Cogs places a host of copywriters across all levels and in a variety of businesses, thanks to our dedicated creative team. No matter your experience, we can help.
A junior copywriter works directly below a copywriter or senior copywriter, in the marketing and advertising industry. They are responsible for generating stand-alone copy, or text to complement visual concepts created by an art director, across many platforms, including:
A junior copywriter will be expected to develop their skills, working with their passion for writing to expand and improve. There will also be the requirement to use creative instincts to develop engaging concepts to fulfil client expectations.
The role will involve using feedback from colleagues to sharpen writing skills and create finished pieces that attract and persuade. The creative lead on a project will usually work with a junior copywriter, encouraging them to think ‘outside the box’ and gain confidence in their decision-making and copy capabilities.
All copy created by a junior copywriter needs to be interesting for the reader, whilst adhering to the objectives of the project, staying within the brief and being completely grammatically accurate.
Typical activitiesThe role of a junior copywriter will vary from agency to agency, but common activities include:
Working patterns usually conform to regular office hours. However, there is occasionally the need to be available early or late in the day to maintain the agency’s output and reliability.
- Bachelor’s degree in journalism, English, or similar.
- Portfolio of articles.
- Strong writing skills.
- Excellent time management skills.
- Ability to take constructive criticism.
- Good research skills.
Becoming a Junior Copywriter
How to become a junior copywriter
You can become a junior copywriter in a variety of ways, though consider following these four common steps to starting your career:
1. Earn a bachelors degree
A higher education degree is often preferred, though not always required, to gain employment as a junior copywriter and can help make you a more competitive candidate to employers. Consider a major or concentration in:
You can gain background experience or a degree in certain fields that interest in order to specialize as a copywriter in certain sectors and have a deeper understanding of the terminology. For example, if you are interested in becoming a junior copywriter in the information technology (IT) field, having an IT-related degree is extremely useful and can set you apart as a candidate. Here are some industries to consider for copywriting specializations:
2. Gain experience
Having writing experience helps command a higher salary or rates for contract work. Internships with advertising and marketing agencies or in a companys corporate communications department is a great way to gain experience. Also consider other writing opportunities to gain skills and real-word experience, like working for a student or community newspaper, starting a blog or doing social media posts for nonprofit groups. Since junior copywriting positions are entry-level, professional experience is not typically required.
3. Build a portfolio
It is helpful to have a portfolio of your work to show as samples to potential employers. You can create a digital file portfolio of your work to attach to online applications, create an online website to house your writing examples or have a printed portfolio of published work to bring to interviews. Consider building a well-rounded portfolio that shows evidence of your skill and writing across genres, industries and copy type. For example, include a news article, a blog piece, a print advertisement and a social media campaign or series.
4. Apply for jobs
You can apply for a variety of junior copywriting positions, including full-time salaried roles, contract work and freelance jobs. Some roles may be in an office environment, while others are fully remote positions where you work from home. Consider asking friends, classmates or colleagues about any employment opportunities, too, as the copywriting industry often uses a referral system.
You sometimes complete a writing test as part of the application process for certain junior copywriter roles. Be sure to read the writing and submission instructions carefully to make sure you provide a piece that shows your skill and capabilities.
What is a junior copywriter?
A junior copywriter is an entry-level writing position that creates the words and copy in branding, advertising and online material. You write on behalf of a business or organization, creating short- and long-form copy, like headlines, scripts, blogs, catchphrases and the main body of an article or text. Junior copywriters report to copywriter and senior copywriters, most often in the advertising or marketing industry and can work on a salaried, freelance or contracted basis. You often submit your work as a junior copywriter to an editor, supervisor or senior copywriter before it publishes.
A junior copywriter may work on a variety of items, including:
As a junior copywriter, you create content that attracts and persuades a reader, addresses a specific audience, is interesting to read, is grammatically correct and fulfills the wants and needs of the client. The role of a junior copywriter can vary, though most include responsibilities like:
What are the skills of a junior copywriter?
Here are some skills a successful junior copywriter needs on the job:
Average salary of a junior copywriter
There are many opportunities for the career path of a junior copywriter. After gaining some experience, you can earn promotions, apply to other copywriting companies, establish a freelance reputation or seek new opportunities and positions, like:
What does a junior copywriter do?
How do I become an entry level copywriter?
How do I start as a copywriter?
- Cover the Basics. …
- Plan Your Copywriting Business. …
- Choose Your Services. …
- Develop Your Brand. …
- Establish Your Rates. …
- Gather Your Writing Samples. …
- Develop an Online Portfolio. …
- Sharpen Your Skills.
How do I become a copywriter with no experience?
- Choose One Niche Market To Start With. …
- Don’t Get Distracted By What Other Copywriters Are Doing. …
- Make Your Prospects An Offer They Can’t Refuse. …
- Earn While You Learn. …
- Decide That You Want To Master This Skill, No Matter What.