Those looking for a fast-paced, creative, and collaborative career may enjoy working as an advertising and promotions manager. These professionals analyze a companys goals, mission, financials, and messaging. They then create and implement marketing campaigns and promotional strategies to help the company reach its goals.
Advertising and promotions managers hold important roles in most organizations. They collaborate with team members from all departments to craft campaigns that draw attention to products and services in impactful ways. These professionals often hold at least a bachelors degree. Some companies may require a masters.
This guide offers a general overview of this career. Read on to learn about education and skill requirements for advertising and promotions managers. We also explore career outlook and resources for job searchers.
How to become a Marketing Manager?
What does a promotions manager do?
A promotion or an advertising manager develops consumers interests in a companys products or services by implementing and planning marketing programs. The professionals have numerous responsibilities and duties involving planning and directing policies, producing collateral materials like posters and organizing advertisement programs. Some of the common responsibilities of promotions managers include:
What is a promotions manager?
Promotion managers are professionals who develop and implement strategies for promoting and advertising products and services. Promotion managers work within agency or organization settings. The promotion managers liaise with other managers like senior marketing managers to understand and plan their companys promotional goals. The professionals also take responsibility for the implementation and development of promotional schedules.
How to become a promotions manager
If you are interested in becoming a promotions manager, you have to understand what it takes to work in this managerial position. For example, you have to know the level of education, skills and other qualifications required. Here is the path to follow to become a promotions manager.
1. Earn a bachelors degree
The minimum level of education required for the promotions managerial position is a bachelors degree. In advertising management positions, some hiring managers prefer bachelors degrees in advertisement and journalism. Other relevant courses include classes in market research, marketing, communication methods, technology and consumer behavior. In marketing major studies, students learn about branding and promotions of services and goods to the public. The marketing majors also focus on sales processes, from designing and implementing advertisements to predicting future services or products.
In marketing majors, you take many core business and marketing classes, but students also take mathematics, social sciences, arts and science classes to earn a bachelors degree. The extra courses help students graduate with all skills required in their marketing careers.
2. Gain experience
Promotions managerial experience can be achieved by working in support roles like sales and marketing, assistant promotion managers and other advertising-related administrative functions. You can also complete an internship in companies offering promotional positions to acquire experience.
3. Complete certification
Although certification is not generally required, consider earning certification in advertising. Hiring managers consider certification as an added advantage for job applicants in promotions management positions.
4. Develop key skills
To work as a promotions manager, you need the natural talents and the expertise to perform promotions management tasks well. Some of the skills required are developed through learning, while others are acquired naturally. The key skills you need to excel in promotions management roles include:
The average salary for a promotions manager
The national average salary of a promotions manager is $44,469 per year. On top of the basic wage, promotions manager earns bonuses that increase the total amount they earn as wages. Educational level, level of responsibilities and length of service period influence the wages a promotions manager earns. Other factors like the companys size, the industry of operation and location substantially affect the salary the professionals receive.
What skills do you need to be a promotions manager?
- Analytical skills. …
- Communication skills. …
- Creativity. …
- Decision-making skills. …
- Interpersonal skills. …
- Organizational skills.
What are the 4 types of promotion?
- Sales Promotion.
- Public Relations.
- Direct Marketing.
What is the highest paying job in advertising?
- International Marketing Executive: $282,100. …
- Top Channel Development Executive: $267,200. …
- Top Marketing Executive: $244,400. …
- Top Market Research Executive: $193,100. …
- Marketing Director: $152,800. …
- Ecommerce Marketing Director: $148,500. …
- Database Marketing Manager: $97,100.