How To Become a Jingle Writer

Have you ever heard an advertisement on TV or on the internet once, have it stuck in your head, and find yourself humming it a month later? Maybe you thought to yourself: I can do that too! Today I talk about jingle writing jobs and how you can get them.

Have you been making up catchy tunes in your head your whole life? Do you have the musical skills and the equipment to turn these tunes from imagination to reality?

If you do, you’re in luck. The internet and advanced technology opening up opportunities for all types of artists to be seen and hired by anyone from individual entrepreneurs to SMEs to big companies.

Do you think you have what it takes to write commercial jingles? Read on to learn where to start.

Jingle writers who are hired to write a specific jingle are usually paid one amount for the song and then another amount if it is aired in a commercial. Other jingle writers might be paid by the hour or in another format, but still get money when it is used in a commercial.

Getting Started in Jingle Writing

What is a jingle writer?

A jingle writer is a type of songwriter and composer who creates songs for advertisements. The songs they create have varying styles depending on the needs of the client and the product or service being advertised. Jingle writers may work only as a jingle writer or they might write jingles as a supplement to other work they do in the music industry, such as being a member of a band, working as a composer for movies, TV or video games, being a studio musician or songwriting for other singers and musicians.

Many jingle writers work independently and are hired for specific jingle writer jobs rather than being a full-time employee anywhere. A big reason for this is that most companies dont need a full-time jingle writer on staff. Advertising agencies are usually the only companies creating enough advertisements per year to require a jingle writer, but it is still usually standard practice for them to hire a freelance jingle writer instead.

How much do jingle writers earn?

Here are the steps you can take to become a jingle writer:

1. Learn songwriting and composing skills

The most important step in becoming a jingle writer is to learn songwriting and composing skills. There are many methods of learning these skills, including learning from a tutor, studying independently and getting a college degree in a related field. Jingle writers arent required to have a degree, but it is important that you know how to compose music effectively, including how to write catchy lyrics. Not every type of songwriter will find this type of work appealing, so its also important as you learn these skills that you assess what you would like to do with them.

2. Understand the technological aspects of music

One part of working as a jingle writer that can be important is to understand the technological aspects of music. As you are working towards getting hired to write jingles, you might send a lot of samples or demos to different companies, and it is important that what youre submitting is as high quality as possible. Even if youre recording in your home, there are ways to utilize technology to make your recordings sound higher quality. Spending some time to understand how technology can help your jingle writing can make you look more professional and help you get hired.

3. Grow as an entrepreneur

Since most jingle writers work independently and sell their songs on a freelance basis, learning entrepreneur skills is an important step in being a professional jingle writer. This means understanding your industry, knowing how to network, learning about how jingle writers are paid, knowing how to manage your time and being ready to represent yourself as a professional business.

Pay is an important component to growing as an entrepreneur for jingle writers. Jingle writers who are hired to write a specific jingle are usually paid one amount for the song and then another amount if it is aired in a commercial. Other jingle writers might be paid by the hour or in another format, but still get money when it is used in a commercial. Knowing how much you should be paid, when youll be paid and how taxes factor into that amount is all important information.

4. Always be writing

It might surprise some to learn that jingle writers should be writing songs all the time, not just when specifically hired to write a song. Jingle writers who work in other areas of the music industry or who are interested in other careers may do this anyway, but that might be a different type of songwriting than writing jingles. Having a variety of jingles already written can help you have something ready if youre hired and you have something appropriate already, but it is also helpful in learning more about your craft and growing as a composer.

5. Pay attention to current advertisements

Jingle writers usually need to be aware of what is going on in the world of advertising if they are hoping to be hired. This means paying attention to current advertisements and understanding why their jingles were used. It also means being knowledgeable about current trends both to stay in line with what companies might expect and to avoid replicating something already being used. Additionally, paying attention to ads can help you get a better understanding of marketing and advertising, which can make you a better jingle writer.

6. Network

Networking is an important component in the music business, and jingle writing is no different. While there are many ways to get hired to write a jingle, you need to be interacting with potential clients regularly so that they know youre available and capable. Attending industry events and setting up meetings with companies you know might need a jingle writer are good ways to find regular work, and if theyre happy with what you create, then they may pass along your information or hire you again later.

FAQ

How much do jingle writers get paid?

Salary Ranges for Jingle Writers

The salaries of Jingle Writers in the US range from $21,070 to $101,150 , with a median salary of $49,820 . The middle 60% of Jingle Writers makes $49,820, with the top 80% making $101,150.

How do I become a jingle writer?

How to become a jingle writer
  1. Learn songwriting and composing skills. The most important step in becoming a jingle writer is to learn songwriting and composing skills. …
  2. Understand the technological aspects of music. …
  3. Grow as an entrepreneur. …
  4. Always be writing. …
  5. Pay attention to current advertisements. …
  6. Network.

How much do you get paid for a commercial jingle?

The salary range for Jingle Runners runs from $36,000 to $89,000. “If it goes to air usually you’ll get an upfront fee and that will depend on your deal with the agency. It’s usually five to ten percent of the commercial budget. I’ve gotten paid anywhere from $500 to $15,000.

What do you call a person who writes jingles?

A songwriter is a musician who professionally composes musical compositions and writes lyrics for songs.

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