How Do Advertising Agencies Work?

You’ve measured the pros and cons, and you’ve come to the conclusion that a career in advertising is right for you. Back in the fifties and sixties, it was relatively easy to get a job at a good ad agency and work your way up through the ranks quickly, if you had the talent. But these days, the competition is intense.

What is working at a creative advertising agency like? Hours, culture, pros/cons | career talk

How to get a job at an advertising agency

Here are the steps you can take to pursue a job at an advertising agency.

1. Determine what your strengths are

There are a variety of creative, research, production and client-oriented jobs at advertising agencies. You can use your skills, interests and experience to decide which type of position would suit you best. While every job in advertising agencies requires creativity, problem-solving and teamwork, each role has its own unique requirements.

2. Build your knowledge base

Once you decide which role you would like to have in an advertising agency, you can build your skills and knowledge base. Some ways you can expand your knowledge include:

3. Start a portfolio

Advertising agencies, like many creative organizations, want to see the work you have already completed. Your portfolio shows the advertising agency your range of skills and personal style. You can build a portfolio by gathering high-quality coursework or independent projects. Many people develop a website or blog to build and display their body of work. Others choose to complete freelance work, either through direct commissions or online platforms, to develop their body of work.

4. Secure an internship or entry-level position

You can start your career in an advertising agency by taking an entry-level position or an internship. These jobs can help you develop your network in advertising agencies while giving you valuable experience. Internships and entry-level positions can also help you find mentors in the specific role you are interested in and may provide opportunities for advancement.

5. Connect with other advertising professionals

Networking with advertising professionals can help you begin your career in an advertising agency. Some ways that you can build connections include:

When you attend networking events, its important to dress professionally and prepare thoughtful questions to ask. You can also schedule informational interviews with professionals of interest to learn about working in advertising and ask for advice on entering the field. For any professional you connect with personally, remember to send follow-up emails thanking them for their time and insight. Following up on interviews, conversations and workshops can help you build relationships and help the professionals remember you.

How do advertising agencies work?

Advertising agencies work with businesses to design, implement and assess the success of advertising campaigns. They might also oversee sales promotions and branding and marketing strategies. There are four main departments in advertising agencies:

Advertising agencies have an objective distance from the product or service they create campaigns for, which can allow them to strategize more effectively. They can also have an industry-wide perspective for designing advertising and marketing strategies.

Some advertising agencies use third-party organizations for implementing campaigns, including production companies and freelance writers. Many agencies work on commission, where the services they provide and the campaign they are designing determine the rate, but some offer long-term contracts to their clients.

Common roles within an advertising agency

Here are some of the most common roles you may find at an advertising agency.

Tips for Professional Development

Here a few tips for building your career in advertising:

Stay up to date on technology

Technology is advancing quickly, and you may have an advantage if you are familiar with current trends, platforms and analysis tools. Staying current can include:

Expand your portfolio

Expanding your portfolio can help you show your body of work and demonstrate how you have grown in your career. You can build your portfolio by:

Build your interpersonal skills

Advertising is an industry that requires teamwork, communication and presentation skills. Improving these skills can help you advance your career. Some ways that you can build your interpersonal skills are:

FAQ

What is the work of an advertising agency?

Advertising agencies work with businesses to design, implement and assess the success of advertising campaigns. They might also oversee sales promotions and branding and marketing strategies.

How do advertising agencies make money?

Advertising

Agencies often offer advertising services to help the client broadcast the campaign they’ve helped the client create … Typically, agencies will take a percentage of the ROI from those ads, which is one way to make extra revenue. In the same vein, agencies can also run ads for their own company.

How a media agency works?

What Does a Media Agency Do? Media agencies help clients implement and manage marketing strategies to achieve their business goals. These agencies market their client’s products and services and run paid media campaigns, which aim to increase brand awareness and market share for the purpose of generating more revenue.

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