Fundamental Differences Between Homepages and Landing Pages

The Landing Page vs Home Page: Definitions

A Landing Page is a standalone page, designed for a specific campaign. Landing pages have a call-to-action

Call to action (CTA) is a marketing term for any design to prompt an immediate response or encourage an immediate sale. A CTA most often refers to the use of words or phrases that can be incorporated into sales scripts, advertising messages, or web pages, which compel an audience to act in a specific way. › wiki › Call_to_…

and there should be nothing to distract your clients from converting. A homepage exists as a single page of a larger website.

Home Page vs Landing Page – What’s the Difference?

Key features of a homepage

The following is a list of some essential elements that websites may have on their homepages:

What is a homepage?

The first page you see when visiting a website is its homepage. For instance, if you enter a website address in a web browser without any slashes (“/”), you will probably go to the homepage of that website. Homepages typically give you access to many other pages on a website and some basic information about it.

What is a landing page?

When a visitor clicks a link from an online search result or advertisement, they land on a specific page of a website called a landing page. For instance, if you click on an online shoe sale advertisement, you might end up on the landing page of a shoe retailer’s website. Visitors can frequently navigate from these pages to pages where they can buy goods or services or where they can learn more about the website.

Key features of a landing page

The following is a list of some essential elements you might put on a landing page:

Homepage vs. landing page

There are many other differences between these pages besides the unique components on them. The following is a list of significant variations between home pages and landing pages:


A homepage’s function is to give visitors to a website some background information and other ways to navigate the site. A landing page’s objective is to persuade visitors to purchase goods or services and gather data about them. Numerous aspects of each page, including design decisions and included content, are impacted by this difference in purpose.


The tone of a homepage is usually informative and factual. A landing page’s tone is frequently more enticing or persuasive. For instance, the landing page may have text that is displayed in large font, numerous logos, and calls to action suggesting purchasing shoes from the website if you click on an online advertisement for 20% off make-up products. In contrast, if you go to a homepage, you might see smaller text that contains more details.

Page layout

The layout of a homepage is usually simple and structured. For instance, it might have distinct geometric borders separating different parts of the page’s content. A landing page’s layout is typically more artistic, with images and other graphics to support the text on the page. For instance, a video on a landing page might expand to fill the entire screen when a user hovers their mouse over it. They might be taken to the home page or a product page if they click the video.


Is a landing page the same as a homepage?

The main distinction between a homepage and landing page is that you design them with entirely different objectives in mind: The homepage of your website establishes the scene. A landing page allows visitors to accomplish a specific goal.

What is the difference between landing page and starting page?

When a user accesses and engages with your website for the first time, it is through a landing page. In contrast, a starting page is a page that visitors use to navigate your website. Anything from your homepage, “About Us” section, or blogs could be used here.

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