FAQ: How Do You Choose Between a Flyer vs. Brochure?

Flyers have the same function as brochures, mainly for give information and as a promotional tool. The difference with brochures is that they are smaller, ranging from A5 or A6. Its small size allows the flyer to be printed in a large amount.

What is the difference between a brochure and a flyer?

What is a brochure?

A brochure is a multi-panel marketing piece that offers more details about an occasion, a good, or a service. In order to capitalize on customer interest and boost conversion rates, many salespeople distribute brochures. One can create a brochure by folding an 8. a sheet of paper measuring 5″ by 11″ into several panels, using folds like the C-fold and double gatefold Additionally, custom-sized brochures are offered; they typically feature thicker paper and protective coatings. Most brochures are made of one sheet of paper, but some have additional sheets that marketers bind together.

What is a flyer?

A flyer is a piece of paper that promotes an occasion, a good, or a service. Flyers, which are also known as leaflets or handbills, are typically unfolded and one-sided. Most people create flyers using standard 8. 5″ x 11″ printer paper, although the materials and sizes of these promotional items can vary. When handing out flyers at events, people rely on the eye-catching text, graphics, and color to capture readers’ attention.

What are the differences between a flyer vs. brochure?

The following are some significant distinctions between a flyer and a brochure:


Flyers can be printed on regular printer paper, making them generally less expensive to produce. Some people invest their savings in color ink, though you can also draw readers in with black ink on colored paper. Brochures cost more because they need to be printed on both sides and use heavier paper. If you decide to invest in UV or aqueous coating to make brochures more durable, the price is even higher.


Most flyers are 8. 5″ x 11″ sheets of printer paper, whereas different folded paper sizes are available for brochures. A brochure’s paper weight and folds make it significantly thicker than a flyer. However, these promotional items are modest enough for clients to carry in their pockets or bags.

While 8. Flyers and brochures typically measure 5″ x 11,” but marketers can alter the size to better fit their budget and target audience’s preferences. For instance, a small, square flyer can reduce printing costs while grabbing the attention of customers. Smaller brochures could also be produced by marketers to make them more convenient for customers.


Although there aren’t any strict formatting rules, flyers frequently have eye-catching designs to attract customers. The document might include a large text description of the primary activity or item, along with a succinct justification for the reader’s interest. Additionally, eye-catching graphics and colorful paper can encourage people to read flyers. In a brochure, the front panel describes the item or occasion and entices the reader to find out more. Although marketers can use inventive layouts and design components to make the information more interesting, inside panels tend to place a greater emphasis on text.


The purpose of each is one of the primary distinctions between flyers and brochures. While a brochure takes advantage of already-existing interest, a flyer raises awareness and fosters interest. Think about a restaurant owner who is opening a new location, for instance. To invite locals to the opening, they probably distributed flyers with a catchy slogan and images of menu items.

A brochure may be more suitable if the same restaurant owner provides catering services for weddings. They can provide engaged couples who want to learn about pricing with these more pricey and in-depth materials. The catering brochures may also include client endorsements and details about cleanup services.


Because flyers are inexpensive and disposable, you can distribute a large number at once. People frequently distribute flyers to onlookers while standing in high-traffic areas like street corners or event entrances. You could also place flyers on utility poles and notice boards for people to see.

People tend to be more cautious when dispersing brochures because they are more costly. You can reserve these promotional items for clients who have already shown interest in your occasion, item, or service. Brochures assist you in making the sale by giving more details and projecting professionalism. Brochures also help salespeople present pitches to prospective customers. The salesperson can hand the brochure to the client for later review after referring to it during their pitch.

How do you choose between a flyer and a brochure?

Consider these factors when deciding between flyers and brochures:

Type of advertising

When you want to spread the word or invite people to an event, flyers are perfect. You can distribute them for a low cost to hundreds of clients. For example, you could use flyers to promote a new product or increase concert attendance. When you want to make a final sale by impressing customers, brochures are more suitable. For instance, an apartment building might provide a family with a brochure to assist them in selecting the ideal unit.


Flyers might be a better option if your marketing team has a limited budget because of their affordable printing costs. In certain circumstances, the price of brochures is justified by their professionalism and capacity to boost conversions. By using page layout software to create your own brochures, you can reduce their cost.

Distribution resources

Having the right distribution tools can guarantee that your marketing materials are seen by the intended audience. Flyers, for instance, might be the best option if you can have staff members stand in busy areas. If you have salespeople who can distribute brochures to clients who show the greatest interest in a good or service, you may want to do that.


What is the difference between flyer and flyer?

Flyers are typically used for high volume handouts, whereas brochures are meant to be read and to aid readers in retaining key information. You should give them to clients who are already interested in what you have to offer (this rule also applies to booklets).

What is the difference between brochures flyers and posters?

British Spellings. It is well known that flyer is the British spelling and flier is the contemporary American equivalent. Major American publications frequently use the word “flier” to indicate this, and many autocorrect software programs set to American English will flag flyer as a misspelling.

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