If your company’s products have low production costs but you are still having trouble meeting your organization’s sales goals, you may want to think about implementing an economy pricing strategy. This pricing strategy, which is also frequently referred to as “Economic,” is very helpful for businesses that keep their overhead costs low. It enables companies to set low prices for their products and make money when lots of customers buy those inexpensive products. However, you may not be able to keep your operational costs low enough to make the economic pricing strategy model work for your business if it does not have a dominant market share or strong enough brand recognition. Or, despite having low production costs, do you prefer to be viewed as a premium market rival?
We’ll explain economy pricing strategy to help you determine whether your company should take it into consideration as a legitimate pricing strategy contender. Be honest with yourself, it might not be. It’s possible that you need an economy pricing strategy for your pricing strategy right now, but as your business changes and you grow, you might outgrow it (or, on the other hand, you might grow into it) later.
How does economy pricing work?
According to economy pricing, a product’s price is determined by how much it costs to produce. You can use the following equation to determine economy pricing: production cost + profit margin = price.
To determine how low a price a product can have, a calculation is made that takes into account both the cost of production and the potential revenue. To perform this calculation, you might also need to know a product’s profit margin, which you can discover by dividing a company’s net income by its revenue and multiplying the result by 100 to get a percentage.
Consider, for illustration, a business that sells a $5 generic facial cream with a 60% profit margin. 60. By adding these figures together, this business can set a price for the facial cream of $5 using economy pricing. 60. This permits the business to turn a small profit while maintaining the lowest possible price for the facial creams.
What is economic pricing?
Economic pricing is a pricing strategy that lowers the price of goods with low production costs. The pricing strategy takes into account how much it costs to produce a product and get it to store shelves, which can lead to these products being less expensive than those with high production costs. For goods that don’t require a lot of marketing or advertising, someone might also use economic pricing since they can deduct those expenses from the price.
Focusing on goods that businesses hope to sell in large quantities is another important element of economic pricing, which can lead to low-priced goods still making money. This is particularly useful for generic products that customers might purchase in large quantities, like food or cleaning supplies
When to use economy pricing
For products with low production costs that can sell quickly without marketing or advertising, economy pricing can be the most effective strategy. Generic grocery items that can be sold for less money than name-brand foods are one common application of economy pricing. Similar to this, retailers of cosmetics can use economy pricing for any generic cosmetics they sell because they probably don’t cost as much to make as name-brand cosmetics made with expensive ingredients.
For generic drugs that don’t rely on brand names or advertising for sales, the pharmaceutical industry may also use economy pricing. Here are some additional goods that can profit from economy pricing:
Benefits of economy pricing
The following are a few of the most well-known advantages of economy pricing:
Simple to use
Economy pricing is thought to be relatively easy to implement, which can help larger businesses who choose to switch to it after already operating by making the transition simple. Easily integrating economy pricing into a business strategy enables new companies or businesses to set prices for their goods while incurring minimal production and marketing expenses. Almost any business can learn how to calculate economy pricing because the formula is so straightforward.
Maintains low costs
Economy pricing also has the advantage of keeping costs down. Economy pricing helps businesses identify additional opportunities to use it to save money because it concentrates on setting prices for goods with low production costs. Economy-priced goods also help businesses save money on marketing and advertising expenses since they are rarely advertised. After that, businesses can use the money they would have spent on advertising to create new products or purchase products they plan to market.
Brings in new customers
Businesses that employ economy pricing can frequently sell their goods for less than luxury or brand-name rivals. This can entice new customers to their business because they may be more willing to try a new product if it is priced reasonably than if it is expensive because there is less chance that they will end up disliking it.
As saving money can be a big consideration when choosing which products to buy, low prices might also encourage new customers to use a particular company’s products even if they have a history of buying the same product from a different company.
Introduces new products more quickly
Economic pricing typically applies to items that a business does not intend to market or advertise. Because they don’t need to be introduced to the public through advertising or marketing techniques, products that are priced with economic pricing can be placed on store shelves more quickly as a result.
This can help products like cosmetics or food items maintain their freshness and quality by enabling them to reach customers more quickly and start building a reputation soon after production.
Promotes brand awareness
Many businesses charge lower prices for generic goods that are marketed under their own brand name. This means that customers may choose to buy goods sold under the retailer’s brand rather than an independent or designer brand that might be more expensive due to the low prices that economy pricing permits. Customers can get to know a company and keep their awareness of their brand by buying generic products from them.
What are the 4 types of pricing?
Economy pricing allows businesses to set lower prices that appeal to customers who are “squeezed” financially during times of economic instability. You can gain a significant competitive advantage by undercutting your market competitors by selling a comparable product for less money.
Who uses economy pricing?
Value-based, competition-based, cost-plus, and dynamic pricing are the four main pricing strategies that are frequently employed, depending on the industry and business model in question.